Jump 450’s Post

Have you reserved your spot yet? Our 4th annual @launchmetrics Performance Summit is right around the corner! 📅 When? March 20th ⏰ What time? Tune in for a series of panel discussions from 8am CET / 1pm EST onwards. We’re bringing together some of the boldest thinkers and trailblazers in the fashion, lifestyle and beauty industry to discuss marketing, PR and brand strategy topics, including: 🔹Overcoming industry challenges to drive ROI and brand growth 🔹Understanding the significance of Brand Value in an evolving landscape 🔹Essential technologies and tools that every marketer in the sector needs today 🔹Inspiring success stories from top industry brands Check out the full speaker list and secure your spot here: 🔗 https://bit.ly/48HOEY4 #Launchmetrics #Performance2024 #PerformanceSummit #MarketingStrategy #BrandPerformance

In today’s market, personalized experiences aren’t just a preference—they’re a must-have. But between high consumer expectations and the era of third-party cookies coming to an end, marketers are wondering, “Are we *genuinely* prepared for the future of personalization?” To uncover these groundbreaking insights, we conducted a global survey of 1,000 marketing, e-commerce and IT executives. So go ahead...dive into the minds of leaders crafting personal connections with their audiences by checking out the full study here: https://lnkd.in/ezuXmrU9

Why are we obsessed with measurement??? We used to start proposals with strategy and creative - now we start with proving measurement 📈 Why? Does measurement matter? Is it just a buzz word? Natasha Broady and I sat in a talk with Ruth Mortimer and Tony Miller where they discussed measurement is important, but metrics aren’t everything. These are as important, although harder to measure: ✨Cultivate surprise and delight ✨Create an experience not a moment ✨Connect to people in a meaningful way ✨But the consumer at the heart of the campaign Defend the spend! Experiences matter! It’s a longer term game about creating: ❤️Brand love and loyalty ❤️Brand relevance ❤️Brand trust You guys read my mind - thank you Advertising Week Europe for the insights #insights #measurement #events #experiences #brandexperience

With shoppers' attention divided across channels, a connected approach can lead to better engagement and more revenue. Ready to transform your strategy? Check out these insights and actionable steps.

Amid the holiday hustle and bustle, it can be tough for brands to capture the attention of busy and overstimulated consumers. In this new article for MediaPost, our Executive Vice President of Strategy, Laura Rollins, breaks down three simple ways brands can break through the holiday clutter and earn much-desired consumer attention. Read the full article: http://bit.ly/3TwMzKc #consumerbehavior #holidaymarketing #advertisingagency #marketingagency #iconicbrands

“The next decade will make it a moral and commercial imperative for retailers to service and empower consumers of all abilities (physical, mental and sensory) within the same spaces, both physical and digital, and without silos. We call this ‘universal brandscapes’.” Stylus’ content director, Katie Baron, spoke with Strategy about some of the factors set to influence the retail landscape in the next five to 10 years. Read the full article: https://lnkd.in/eWRvqmGK Interested in discovering the key consumer-led retail trends and opportunities for the year ahead? Join Katie for our upcoming webinar, Retail Regenerated: Powerhouse Predictions for 23/24: https://lnkd.in/e7gJ3uuP

The digital marketplace isn't just a destination; it's a journey of discovery, engagement, and influence. It's where brands become guides, leading customers through the labyrinth of options and ushering them towards choices that resonate. In this voyage, data is the compass, and creativity is the wind in our sails. Set sail with us! ⛵🌍 #DigitalMarketplaceJourney #NavigatingChoices https://influentialke.com/

Embrace Change: Evolving Your Buyer Persona Isn't a Mistake, It's a Strategy for Success! 💡 In today's fast-paced market, adaptability is key. Discover why updating your buyer persona isn't just smart—it's essential for staying ahead of the curve #MarketingMastery #DynamicPersona #MarketInnovation #BusinessEvolution #digitaladvertising #digitalbranding #digitalmarketing #nike #spotify #buyerpersona #amazon #apple #MTCommunication

If you missed this webinar and would like to view a recording of then you can see it here

Some brand teams think they need big budgets and big data sets to discover breakthrough consumer insights. But I've got a newsflash for you, Walter Cronkite... You don’t. Read on for five creative ways to meet your consumers today (without blowing your budget) to make 2024 the best year yet. The StarryEyed team and I have used these simple methodologies to inspire brands big (Starbucks, Chick-fil-A, Stanley) and small (Legacy Pie Co., The Post, Strongwater). In one short and sweet session, you can confirm essential questions to answer with your insights plan. Here’s to meeting and being BFFs with your target consumers in 2024. 🥂