Julien Boyreau’s Post

"In this upfront we expect it to be a banner year for addressable-- it should be on the majority of plans. People recognize that to build reach and drive incremental reach in TV, addressable is a really really efficient way to do it." - Larry Allen with BDEX Learn more about the growth and momentum of TV ads and the evolving trends in addressable TV: https://lnkd.in/eV2nhakB

It was great chatting with you on the podcast last week Larry Allen! It is clear that the future of addressable advertising it bright and your insight into how this future will take shape is valuable for everyone to hear! #adtech #addressable #tvdata #tvadvertising

There’s a sea change happening in the advertising industry. 🌊 One of the biggest opportunities – and challenges – comes with the growth in retail and commerce media. By 2028, we believe spending in this area will be bigger than in global television and streaming advertising combined.   As my colleague Marc Brodherson explains in Re:Think, CEOs and CMOs will need to align in meeting this moment, focusing on new talent with new skills, and encouraging experimentation.  Thanks, Marc, for a great summary – do take a read.  #RetailMedia #Advertising #Marketing #Growth 

Did you know that Branded Merchandise (aka Promotional Products) is the preferred method of advertising over TV, Radio, Internet and Mobile Advertising? How are you staying in front of your clients? #marketing #branding #brandedmerch #sales #promotionalproducts

The Evolution of Advertising: From Print to Digital Marketing Discover the fascinating history of advertising, from its early origins in England to the present day. Learn how advertising has evolved through print, radio, TV, and now digital marketing. Gain insights into the current state of advertising in the digital age. #AdvertisingEvolution #PrintToDigital #DigitalMarketingHistory #AdvertisingHistory #MarketingEvolution #PrintAdvertising #RadioAdvertising #TVAdvertising #DigitalMarketingTrends #AdvertisingToday

How do you track if your advertising is directly producing leads? It's called "Outcome-based measurement" and it's more difficult to do than you think. Check it out. https://loom.ly/eF_hcp8

Did you know that Branded Merchandise (aka Promotional Products) is the preferred method of advertising over TV, Radio, Internet and Mobile Advertising? How are you staying in front of your clients? #marketing #branding #brandedmerch #sales #promotionalproducts

In a momentous development for advertising, digital spending surpassed traditional channels such as TV, print, and radio in 2019. The shift towards online platforms indicates a significant change in the industry's landscape. #cybertronads #facts #didyouknow #cybertronadvertising #growth

📺 If Google AdWords and TV had a baby, Ryan Reynolds would be the godfather. "A small business can’t usually afford a television commercial, much less a Super Bowl ad that costs $7 million for 30 seconds." #RyanReynolds's adtech firm, MNTN, teams up with #DavidLynch to bring #SuperBowl commercial opportunities to small businesses, disrupting traditional #advertising norms. By leveraging detailed data and precise #targeting, MNTN provided a Missoula stationery store, Noteworthy, the chance to air a Super Bowl #ad narrated by Lynch, reaching hundreds of thousands more households than traditional #TV ads at the same cost. This move not only democratizes access to high-profile advertising spaces for small businesses but also signals a shift in how TV advertising is approached in the #digital age. Read the entire article below...