For most of the current US advertising market, using Programmatic for CTV is just non sense. For most of current users composed mostly of traditional TV native brand advertisers, wanting to spend budgets on dead simple targets, Programmatic feels like an overkill, culminating with its oxymoronic form, Programmatic Guaranteed. Let’s hope for OG Programmatic, real time bidded for Performance Advertising, to eventually flourish on TV. https://lnkd.in/eWnvUV6B
Julien Boyreau’s Post
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🆕 research from GumGum and TVision: Our In-Video ad unit, an in-content overlay that integrates ads directly into video content, outperforms traditional CTV ads with a 30% higher attention rate! Additionally, when others are present, viewers spend 23% more time viewing In-Video units. 📺 Dive into the research here: https://bit.ly/3V8nSD7 #CTV #digitaladvertising #overlays
GumGum's CTV Unit Captures More Attention than Standard Ad Breaks
gumgum.com
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Dentsu, IRIS.TV Partnership Enables Contextual CTV Ads At Massive Scale: IRIS.TV CEO Garthwaite Beet.TV #VideoContentMarketing #DigitalMarketing #VideoMarketing [Video] The ability to deeply interrogate video content is giving advertisers the ability to precisely target ...
Dentsu, IRIS.TV Partnership Enables Contextual CTV Ads At Massive Scale: IRIS.TV CEO Garthwaite Beet.TV #VideoContentMarketing #DigitalMarketing #VideoMarketing [Video]
https://vlog.mondoplayer.com
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Shoppable ads haven't fully hit the mainstream, but we're seeing a rise in interactive ad formats, from QR codes to choice-driven ads and trivia ad units. It seems the central measure of success is attention, though it's challenging to quantify. https://lnkd.in/gj8e9Xpt #ottplatforms #monetization #shoppablevideo #conversionrate
Brightline powers interactive streaming ads as consumers show appetite
streamtvinsider.com
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CTV Advertising: The Future of Monetization for Publishers Connected TV (CTV) advertising is rapidly becoming the preferred way to watch video content, which is a major opportunity for publishers to monetize their ads and ensure optimal earnings. However, relying solely on programmatic techniques or outdated ad technology structures is not the ticket to long-term CTV revenue success. Instead, content producers looking for an effective CTV revenue strategy should focus on the following: -Delivering high-quality, relevant ads -Utilize data-driven insights to optimize campaigns -Work with partners who have expertise in CTV advertising -Reach audiences across various CTV platforms For a deep dive into the essence of CTV advertisements, insights for an effective CTV revenue strategy, and the top CTV revenue approaches for content creators, check out our latest blog here from Simon Klein. https://lnkd.in/ghuxF4jN #broadcast #broadcasters #publishers #ctv #ssp #monetization
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Pause CTV ads are going to be huge for CTV. The user "chooses" to have a commercial break, giving the advertiser an attentive user and content creators a unique way to generate revenue. When a user pauses, the screen is typically frozen or "dead space." Inserting a video ad here can grab a user's attention right when engaged. I don't like gimmicky ads that publishers might create to generate more impressions. But these pause ads are a huge triple win and make "TV" advertising even more powerful. Plus this gives CTV a distinct advantage over linear TV advertising. (Don't insert too many ads in that "pause pod" - or at least let the user return to content when they want.) @dentsu https://lnkd.in/gun56pf2
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Meet the newest game-changer in advertising: OTT! Find out about Over-The-Top content and its impact on the digital landscape – and how to tap into this dynamic landscape to elevate your campaigns ➡️ https://bit.ly/3YDzBLx
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In a landscape saturated with countless inventory sources vying for attention in the booming CTV gold rush, Origin emerges as a distinctive trailblazer. What sets us apart is not merely the provision of inventory but our commitment to empowering brands with a unique and impactful presence in native CTV slots. Our innovative approach goes beyond the conventional, offering a solution that enables the separation of brands to curate an immersive and unparalleled experience for each advertisement. This distinctive capability is not merely about standing out in a crowded marketplace; it directly translates into tangible results for businesses. By allowing brands to carve their niche in native CTV slots, we enhance the visibility and resonance of each advertisement. This strategic differentiation translates into a more engaged audience, fostering a connection that goes beyond the ordinary. The ultimate litmus test for any advertising effort lies in its Return on Advertising Spend (ROAS), and this is where Origin truly shines. So why not join us as we predict that one of the biggest topics that the CTV advertising industry will see in 2024 is that of establishing the right benchmarks when it comes to your ROAS on CTV.
Join us as we discuss how to approach, define & measure ROAS (Return on Ad Spend) on Connected TV.
corp.originmedia.tv
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The IRIS_ID can solve the issue of transparency in streaming and allow the advertiser to know what piece of content their ad ran next too and also help the content owners increase spend by providing content data! #contextualadvertising #programmaticadvertising #data #videoadvertising
As viewers shift attention to CTV, advertisers are telling publishers that transparency is a license to spend. Check out the latest coverage by Catherine Perloff in Adweek on the increasing push for video-level content transparency. #adtech #programmatic #contextualadvertising #connectedtv #iris-enabled #iris_id #videoadvertising https://bit.ly/45k3jXM
Wider Adoption of the IRIS_ID Allows Publishers to Share Video-level Data with Advertisers
adweek.com
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Good chart re: advertisers shifting spend from Linear to CTV. Yahoo Advertising is uniquely suited to help. Our 'Unified TV Report' brings CTV and Linear together for easy planning and allocation. Maximize overall reach. Cut frequency churn. Drive ROI. Look smart! #digitaladvertising #adtech #digitalmedia #yahoo #ctv #streaming https://lnkd.in/eMNUSWZN
Reallocation from linear TV is the No. 1 source for funding CTV ad spend increase
emarketer.com
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CTV Content Outperforms Linear On Attention And Co-Viewing https://lnkd.in/eRMiZcrK
CTV Content Outperforms Linear On Attention And Co-Viewing
mediapost.com
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