Julien Boyreau’s Post

Struggling to understand how to integrate CTV advertising in your marketing strategy? Our latest ROI Genome Flash highlights the impact CTV advertising can have and how to take full advantage. #CTVads #connectedTVadvertising #commercialanalytics #revenuegrowth  https://lnkd.in/eFhZ_Vkq

The Digital Advertising Landscape is Evolving! 🚀 As we approach 2024, the shift towards Connected TV (CTV) advertising is undeniable. With the deprecation of third-party cookies on the horizon, it's time for advertisers to pivot towards more effective and engaging strategies. Our latest #blog dives deep into the rise of #ctvadvertising, highlighting the precision targeting, technological advancements, and the crucial role of interactivity and measurement in shaping the future of digital campaigns. Discover how Mavern Media is leading the charge in harnessing CTV's full potential to drive real business outcomes. Explore our insights and learn how to stay ahead in a cookie-less world. #DigitalMarketing #MavernMedia #FutureOfAdvertising https://lnkd.in/e-QXZHMf

💡 Experience engagement like never before! Advanced creative campaigns on CTV boast engagement rates 4.6x higher than mobile and 10.3x higher than desktop. Learn how to captivate your audience in our CTV Advertising Insights Report 2024. Download your guide to engagement! #CreativeAdvertising #EngagementRates https://lnkd.in/gC8swRa5

🎯 Reach your audience where they are - on CTV. Our insights report reveals that CTV provides an unmatched average frequency of 7.42 across campaigns, ensuring your message hits the sweet spot. Don't miss out on these crucial findings. Download now! #TargetedAdvertising #CTVReach https://lnkd.in/gC8swRa5

Delving into our latest newsletter: Explore the innovative ways GoGo CTV is tackling the complexities of CTV advertising. With a user-friendly ad server and access to top demand partners, GoGo CTV maximizes revenue while upholding audience trust — all through expert, in-house ad management and cutting-edge technology. Discover the evolving strategies in CTV monetization with 'The Hot Fix'. Learn more about how GoGo CTV is optimizing CTV advertising in a dynamic media landscape, and subscribe 👉 https://lnkd.in/gYDHWfD8. #hotfix #StreamingMedia #GoGoCTV #CTVMonetization #DigitalAdvertising #subscribe

Step into the future with Connected TV (CTV), a largely untapped audience in the US receiving only a fraction of media budgets. Clickable ads aren't an option here, making impact measurement challenging. The solution? AI-Driven Attribution - a tool maximizing CTV's power, ensuring all marketing decisions hit the mark. Explore CTV's potential and ensure your ads aren't just seen, but felt. Dive in! #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

Are you ready to hike up your digital advertising game? Lately, CTV Advertising has been gaining immense traction when it comes to staying ahead in the world of marketing. As professionals across various industries, we all know the significance of adapting to new trends. But have you considered the potential of Connected TV Advertising to stir up your strategy? It's not just about streaming your favorite shows anymore; it's about maximizing ROI with CTV Advertising. Imagine your audience, engaged, relaxed, and ready to consume content they love. No ad-blockers, no distractions – just your message on their big screens. But how can you harness this power effectively? What strategies work best, and how can you ensure your ads aren't just seen but remembered? Nscreenads has the answer! Let's discuss. Drop us a message here - https://lnkd.in/ge6paPQZ 🗣️ #DigitalMarketing #CTVAdvertising #MarketingStrategies #ROI #AdvertisingTrends #IndustryInsights #MarketingDiscussion #ProfessionalNetwork #MarketingTips #AskTheExperts #DigitalAdvertising #MarketingSuccess #ConnectedTV #Innovation #ROIBoost #MarketingCommunity #AdvertisingMagic

🚀 Exciting Times in Advertising! 📺📈 Just stumbled upon an insightful piece on Insider Intelligence that's got my marketing gears turning. Let's break it down in a nutshell:     🔥 **Connected TV (CTV) Ad Revenue Growth:** The numbers are speaking loud and clear! CTV ad revenue is on an upward trajectory, igniting our industry with its remarkable surge. A true testament to the power of digital media.     🎯 **Data-Driven Precision:** It's all about hitting the bullseye. CTV's data-driven targeting is paving the way for precise ad placements, ensuring that our messages resonate with the right audiences. Say goodbye to generic ads!     📊 **Shifting Media Landscape:** Traditional TV, meet the future. The shift from traditional to CTV is redefining how consumers engage with content. As marketers, we've got the opportunity to ride this wave of change and craft memorable experiences.     🤝 **Dynamic Partnerships:** Collaboration is key. Brands are forming strategic partnerships with CTV platforms, aligning their stories with the right narratives. This dynamic approach is creating a win-win situation for both sides.     🌐 **Global Reach, Local Impact:** With CTV's global reach, we're crossing borders while making a local impact. Tailoring our messages to different markets has never been this seamless.     🎬 **Engaging Ad Formats:** It's not just about the screen; it's about engagement. Interactive ad formats are changing the game, turning passive viewers into active participants. A whole new level of connection.     🔗 **Conclusion:** The rise of CTV ad revenue is more than a trend — it's a transformative shift in the marketing landscape. As marketeers, we're at the forefront of this revolution, crafting narratives that resonate in the digital age.     📣 **Ready to Maximize Ad Revenues?** If you're as excited about this growth as I am, let's talk!  Our team specializes in unlocking the full potential of CTV ad revenues, helping app publishers navigate the dynamic landscape and seize every opportunity.   Let's take your advertising game to new heights! 🚀💼 #CTVAdvertising #MarketingInnovation #AdRevenueGrowth #connectki #ctv #fast

Learn about CTV ad options and why offering these to your local advertisers can help you win the growing ad dollars being spent on this tactic. #CTV #CTVblends #CTVads #localCTV #localadvertising https://lnkd.in/gSvR3Bct

📺 Ever wonder how to best allocate budget between traditional Linear Television and CTV? 📊 Say goodbye to guesswork! Compulse gives you the clarity to make informed decisions about how to best allocate your ad dollars. 💡💡💡 Our platform allows you to - 🔍 Easily track and analyze multiple KPIs like web traffic to online sales, leads generated, and more ... ***from both Linear and CTV*** 📈 Gain valuable insights with performance metrics, including creative variations, audience, publishers, day and daypart for both linear and CTV. 💰 Optimize your budget allocation between linear and CTV based on performance, reach and frequency, and audience overlap. We can give you the complete rundown in about 15 minutes. 💬💬💬 Message us to schedule a demo. #TVAdvertising #digitalmarketing #CTV #OTTadvertising #MarketingStrategy