Julia Viner’s Post

Fashion's future is in the materials we choose. This new report highlights the push towards next-gen materials as a cornerstone of sustainable fashion. Brands are setting ambitious goals, consumers are demanding change, and new regulations are looming – all pointing to a shift away from traditional textiles. But, it's not all smooth sailing. There are a lot of hurdles to overcome: Brands Need to find new materials that match the performance , style and price of what they are using. Innovators Need to secure the trust (and investment) of brands to scale their new materials and comercialize them. Investors Need to see the long-term potential of next-gen materials, despite higher initial costs. Suppliers/Manufacturers Need to invest in new technology and processes while balancing costs and dealing with challenges of low demand in current market. Consumers Need to be willing to support the change, even if it means paying a bit more upfront. If we want to make sustainable fashion a reality, we need to tackle these challenges head-on. For this we need collaboration across the industry – brands, innovators, investors, suppliers, and consumers all have a role to play. But there is no singel forum or platform that brings all these stake holders together. How do we achieve that? . #SustainableFashion #NextGenMaterials #FashionInnovation #Sustainability #CircularEconomy

We are proud to support Sustainabelle Advisory Services and Christine Goulay with the official publication of their new report, "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector", supported by Kering and Laudes Foundation and knowledge partners, Fashion for Good and Biofabricate. The new report is based on a survey of 157 stakeholders and 62 expert interviews to capture comprehensive insights on the Next Gen material innovation landscape today, including diverse perspectives from innovators, brands, suppliers, investors, and support organisations. As the fashion industry stands at a crossroads, "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector" serves as a crucial guide for stakeholders committed to driving innovation uptake. Through the study, it is clear that the movement to Next Gen materials is a certainty. Why is Next Gen the next frontier? 1️⃣ Key drivers, including regulatory pressures, risks to traditional supply chain, consumer demand and ambitious impact targets, are propelling brands to embrace these materials with more urgency. 2️⃣ Lessons from climate tech sectors like solar and electric vehicles suggest a similar growth trajectory for Next Gen materials for fashion and show us the way to move forward. 3️⃣ Through coordinated action and leveraging the appropriate mechanisms, the fashion industry can effectively realise Next Gen material innovation today. Download the report at the link below or visit https://lnkd.in/gKKJhiqi https://lnkd.in/gyg-khEe #nextgen #materialinnovation #sustainableinnovation #sustainablefashion #sustainability #sustainabletech #futuretech #report #circularity  

💡Very insightful and transparent interview-based report highlighting challenges and opportunities with next gen materials. Here are a few thoughts that came to mind after browsing through the report: ™️ Brands: the origin/HQ of the responding brands was not disclosed, but my guess is that the vast majority is European/North American. While these brands are good vehicles for innovative materials, we have to understand that they are mostly operating in markets, in which total fiber consumption stagnates or even declines. Every innovator should have a plan for (end) consumption outside of the Western world. 🔧Suppliers: represent only 19% of respondents, which is a pity since it is this group who will make or break innovative materials. Getting them on the table is difficult, this is also disclosed in the report. More than half of respondents are either innovators or support organizations, who almost have to have an overly positive attitude (their livelihoods depends on it). This needs to be considered when reading the report. 🍭Consumers: many still believe that consumers are looking for more sustainable products, apparently also some respondents. There are such consumers, but this is only a very small, "elite" group. For the vast majority, other factors (price, fit, style, you name it) are much, much more important. This "sustainability-minded" group is too small, and too European/North American to be considered the main target group for innovators. 💲Price: I had to smile when I read that higher price points of next gen materials are the main challenge for every stakeholder group but one: Brands. For them, performance is the main issue. This must be due to the fact that many respondents were from luxury/premium/performance segments 🌍 Climate goals: While next gen materials should have a lower footprint than conventional ones and therefore should help brands reach their climate goals, this is by no means guaranteed. There will be many "conventional" materials with lower footprints than some next gen materials. Moreover, 65% of "innovator" respondents are from alternative fibers and materials, while only 18% are from dyeing and finishing, where typically the largest footprint is.

Sustainabelle Advisory Services is proud to announce the official publication of our new report, "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector", supported by Kering and The Laudes Foundation. The new report is based on a survey of 157 stakeholders and 62 expert interviews to capture comprehensive insights on the Next Gen material innovation landscape today, including diverse perspectives from innovators, brands, suppliers, investors, and support organizations. As the fashion industry stands at a crossroads, "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector" serves as a crucial guide for stakeholders committed to driving innovation uptake. Through the study, it is clear that the movement to Next Gen materials is a certainty. Why is Next Gen the next frontier? 1️⃣ Key drivers, including regulatory pressures, risks to traditional supply chain, consumer demand and ambitious impact targets, are propelling brands to embrace these materials with more urgency. 2️⃣ Lessons from climate tech sectors like solar and electric vehicles suggest a similar growth trajectory for Next Gen materials for fashion and show us the way to move forward. 3️⃣ Through coordinated action and leveraging the appropriate mechanisms, the fashion industry can effectively realise Next Gen material innovation today. Interested in learning more? Download the report at the link below https://lnkd.in/eeQrthHt We want to extend our gratitude and appreciation to all the incredible innovators, investors, brands, suppliers and supporters who have taken the time to share their stories and insights with us. Thank you all, we hope that the report provides you with some insights that help you to make Next Gen, This Gen. Fashion for Good Biofabricate Noah Berggren Aerielle Rojas Kirraly A. Georgia Parker Suzanne Lee Amy Congdon, PhD A Couple of Birds Julia Viner Alexa Pedulla #nextgen #materialinnovation #sustainableinnovation #sustainablefashion #thisisthefuture

𝐍𝐄𝐗𝐓 𝐆𝐄𝐍 – 𝑟𝑒𝑛𝑒𝑤𝑎𝑏𝑙𝑒 𝑚𝑎𝑡𝑒𝑟𝑖𝑎𝑙𝑠 𝑎𝑛𝑑 𝑝𝑟𝑜𝑐𝑒𝑠𝑠𝑒𝑠, 𝑛𝑜𝑡 𝑦𝑒𝑡 𝑎𝑡 𝑠𝑐𝑎𝑙𝑒, 𝑡ℎ𝑎𝑡 𝑎𝑖𝑚 𝑡𝑜 𝑟𝑒𝑑𝑢𝑐𝑒 𝑜𝑢𝑟 𝑑𝑒𝑝𝑒𝑛𝑑𝑒𝑛𝑐𝑒 𝑜𝑛 𝑓𝑖𝑛𝑖𝑡𝑒 𝑟𝑒𝑠𝑜𝑢𝑟𝑐𝑒𝑠 𝑠𝑢𝑐ℎ 𝑎𝑠 𝑝𝑒𝑡𝑟𝑜𝑙𝑒𝑢𝑚, 𝑙𝑎𝑛𝑑, 𝑎𝑛𝑑 𝑤𝑎𝑡𝑒𝑟; 𝑚𝑖𝑛𝑖𝑚𝑖𝑠𝑒 𝑟𝑖𝑠𝑘𝑠 𝑡𝑜 ℎ𝑢𝑚𝑎𝑛 ℎ𝑒𝑎𝑙𝑡ℎ, ℎ𝑢𝑚𝑎𝑛 𝑟𝑖𝑔ℎ𝑡𝑠 𝑎𝑛𝑑 𝑎𝑛𝑖𝑚𝑎𝑙 𝑤𝑒𝑙𝑓𝑎𝑟𝑒; 𝑎𝑛𝑑 𝑤ℎ𝑖𝑐ℎ 𝑜𝑓𝑡𝑒𝑛 𝑒𝑛𝑎𝑏𝑙𝑒 𝑚𝑜𝑟𝑒 𝑐𝑖𝑟𝑐𝑢𝑙𝑎𝑟 𝑤𝑎𝑦𝑠 𝑜𝑓 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛. The new report "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector”, makes the case that Next Gen material innovation is the next frontier in fashion in terms of opportunity and investment. With insights and information for investors, brands, suppliers, supporting organisations and innovators the report offers guidance on the best ways to get involved in supporting the Next Gen movement in fashion. As the report states, the only thing left to do now is act. How will you support this movement? I am very excited to share this report! It's the result of months of dedication by the Sustainabelle Advisory Services team and the brilliant vision of Christine Goulay. Noah Berggren Aerielle Rojas #nextgen #materialinnovation #sustainableinnovation #sustainablefashion #thisisthefuture

This is the most comprehensive report I have seen so far, perfectly explaining "Why Now" is the time to invest in Next-Generation materials.

Madeleine Club is proud to support Sustainabelle Advisory Services with the official publication of their new report, "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector", supported by Kering and the Laudes Foundation. Alongside knowledge partners, Fashion for Good and Biofabricate, we are thrilled that Madeleine Club's Julia Viner & Alexa Pedulla could support as research partners in unlocking survey responses from 157 stakeholders and 62 expert interviews to capture comprehensive insights on the Next Gen material innovation landscape today, including diverse perspectives from innovators, brands, suppliers, investors, and support organizations. Thank you Christine Goulay for involving us and bringing these vital insights to the forefront of the material innovation conversation in fashion. As the fashion industry stands at a crossroads, "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector" serves as a crucial guide for stakeholders committed to driving innovation uptake. Through the study, it is clear that the movement to Next Gen materials is a certainty. Why is Next Gen the next frontier? 1️⃣ Key drivers, including regulatory pressures, risks to traditional supply chain, consumer demand and ambitious impact targets, are propelling brands to embrace these materials with more urgency. 2️⃣ Lessons from climate tech sectors like solar and electric vehicles suggest a similar growth trajectory for Next Gen materials for fashion and show us the way to move forward. 3️⃣ Through coordinated action and leveraging the appropriate mechanisms, the fashion industry can effectively realize Next Gen material innovation today. Interested in learning more? Download the report at the link below 🔗https://lnkd.in/gyg-khEe or visit https://lnkd.in/gKKJhiqi #nextgen #materialinnovation #sustainableinnovation #sustainablefashion #thisisthefuture

🌿 Sustainabelle Advisory Services is conducting a new study on #nextgen #sustainablematerial innovation in the fashion sector, with the support of key industry stakeholders! 💡 Share your insights by taking the survey here: https://lnkd.in/eQUW2dC9 #fashioninnovation #fashion #circularity #materialscience #materialinnovation

💭 What are the challenges and opportunities for adopting and scaling Next Gen material innovations in the fashion sector? This study is going to find out!! If you are or work for an innovator, brand, investor, supplier or supporters, contribute your insights through the link below - and benefit from the insights at the completion of the study! 💡 #innovation #nextgen #materialinnovation #fashionindustry

Imagine: a world where fashion and sustainability go hand-in-hand.🤝 Where your wardrobe doesn't come at the cost of the planet or its inhabitants. This vision is becoming a reality thanks to next-gen materials, and the good news? It's gaining some momentum! Here's why: next-gen materials are becoming a reality: Industry disruption: Yes, with this tough economic climate some companies may fall by the wayside, but there's a surge in consumer awareness (think documentaries like SLAY) driving the demand for ethical alternatives. Celebrity power: Stars like Natalie Portman and John Legend are investing in and endorsing these innovations, giving them crucial visibility. ⭐ Funding fuels progress: More investment means crossing the "Valley of Death" faster and bringing these technologies to market sooner. Sustainable style leaders: Brands like Tory Burch, are already using next-gen leather in their gorgeous bags. Want to stay on top of all recent developments in the next-gen materials industry? receive our monthly newsletter here: https://lnkd.in/ebGYJJZF #Materialinnovation #Nextgenmaterials #Fashion #Alternativeleather