Julia Lee (she/her)’s Post

Whether working hard or playing hard, people are living their lives through the constant chats and threads of messaging apps 📱 But are you reaching your customers in the ways they want to be reached? Are you delivering personalised and immediate interactions? Our latest report, developed in partnership with Meta, explores how to help you harness the power of conversations, plus: 🚨 The challenges brands face meeting consumer expectations 👀 The impact of Business Messaging on the customer journey 🔑 How to unlock the full potential of Business Messaging Read our report now for all the insights and best practices 👉 https://loom.ly/abn9gkk #MakeitWARC #MediaEffectiveness

Today on The WARC Podcast in Cannes. Rica Facundo chats to Instacart's Laura Jones & Karen Crum on revamping 'brand'. Kawal Shoor & Gurdeep Puri talk marketing in India. And Association of National Advertisers Latha Sarathy and Aditya Kishore discuss new creative effectiveness research.

Welcome to a rainy Day Four at the Cannes Lions International Festival of Creativity. If you're at the festival, how are you doing? Our team has been saying just how RAPIDLY four days have flown. Thank you, David Tiltman, for spilling the tea. One more to go 😱 #CreativeImpact #BoldMindsBoldMoves #CannesLions #Marketing DoorDash #India

WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness 🎙 Rain nearly stopped play today, but Anna Hamill is steadfast and here to tell you about today's podcast. On day four of the Cannes Lions International Festival of Creativity, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the brand's value. The Association of National Advertisers' Latha Sarathy and WARC's Aditya Kishore discuss new creative effectiveness research. Gurdeep Puri (The Effectiveness Partnership) and Kawal Shoor share insights into the factors driving India's marketing success. Enjoy filling your 🧠 with nuggets of effectiveness. #CreativeImpact #BoldMindsBoldMoves #India #Effectiveness #CannesLions

In his Cannes debut, the writer, academic, and erstwhile #Cannes Lions refusenik Mark Ritson took a hatchet to the idea of creative supremacy, arguing that creative is an important part of ad #effectiveness, but a very small contributor to marketing effectiveness. Creative work matters, but it matters at the very end of the marketing process: to the advertising. Marketing is not just advertising. Advertising is a tactic that should follow strategy, and even more importantly, diagnosis of the consumer need. Our story in this morning’s WARC newsletter: https://lnkd.in/e7waS4zH Sign up for our free daily newsletter here: https://lnkd.in/eP3xPN-R

It's Anna Hamill with all the podcast highlights. On day two of Cannes Lions International Festival of Creativity, WARC's Alex Brownsell speaks with E.L.F. BEAUTY CMO Kory Marchisotto and Dr. Marcus Collins about why brand isn't dead, Adam Morgan from eatbigfish makes the case against dull and beige ads, and MSQ's Justin Cox shares new research on the power of rituals. #CannesLions #Brand #Rituals #Strategy #CreativeImpact #BoldMindsBoldMoves

Calling all strategists in Cannes. Need a midweek pick-me-up and some friendly chat with like-minded folk? WARC is here to help - come to our strategy breakfast and do, er, that. See you tomorrow! https://lnkd.in/eSG2KyVG

David Tiltman! Tea! Eric Cantona! It's Day Two of the Cannes Lions International Festival of Creativity, and we're bringing you the latest. Sorry about the drink, David 😕 #CreativeImpact #BoldMindsBoldMoves #CannesLions #OlympicTorch #McDonalds