J. Schall Consulting’s Post

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Will "Energy 4.0" disrupt the "already disrupted"? ▪️ Energy 1.0 = sugar-filled carbonated caffeine water popularized in the U.S. market by Red Bull and Monster Energy ▪️ Energy 2.0 = (artificial) zero sugar carbonated caffeine water that used flavor as a differentiation point ▪️ Energy 3.0 = (artificial) zero sugar carbonated caffeine waters with added performance ingredients popularized in the U.S. market by Bang Energy ------- Energy 4.0 = iterating on the performance energy drinks and making them with natural ingredients Remember though...human are stubborn creatures that rarely change behavior quickly. But while "Energy 4.0" is still a few years from taking substantial share from the energy drinks market, we believe that's where the market is heading next! #strategy #trends #markets #fmcg #cpg #beverages #energydrinks #sportsnutrition #supplements #wellness #innovation #productdevelopment #marketing #branding #merchandising #retailing #retail #business #businessintelligence #entrepreneurship #consultants

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