Josh Rangel’s Post

This picture perfectly encapsulates the expectation of being a Social Media Manager. When you can see how ridiculous it is you start to realize why so many leave positions that ask too much of one person just to save a little dough. I really hope the narrative shifts for the next generation of social media professionals. #SocialMedia

This is how Social Media manager play versatile role in digital era.

As much as I love this post as a meme, it’s also a great reminder: if you hire a Social Media Manager who wears many hats, ensure you’re compensating them fairly for each role they play👩🏽💻! The same goes for creatives who master and monetize a single skill—these experts deserve recognition for their specialized craft. ✨ #SocialMediaManagers #Creatives #CreativeCareers #SocialMediaMarketing

Your ability to wear many hats is an asset. ____ Wearing too many hats at once can be unsustainable, but the exposure it brings can be invaluable. As someone who wears many hats (figuratively and literally—you should see my hat collection), I’ve found that juggling multiple roles has greatly enhanced my problem-solving abilities and expanded my skill set. Being able to play multiple positions allows you to step in and support the team when needed. Your adaptability makes you an indispensable player. It’s not easy, but it’s not supposed to be. Your ability to wear many hats is an asset.

As Social Media Managers, our ability to wear many hats is not just a necessity—it's a strategic advantage. This versatility is what sets us apart as some of the most dynamic and resourceful marketers in the industry. Our multifaceted roles are a testament to our expertise and adaptability, paving the way for limitless opportunities in the marketing landscape. Considering your next step beyond social media? You already possess a wealth of insights and firsthand experience across diverse marketing disciplines. So, when you see those "SMMs wear many hats" memes, wear it as a badge of honor. It's a mark of excellence!! #SocialMediaMarketing #Marketing #DigitalMarketing #SocialMediaManager #MarketingLife #GraphicDesigner #contentcreator #contentmarketing

The Social Media Manager role has become defined as a "job hopper" role. But should it? The person who operates this discipline is your front lines of defense for PR, community engagement, brand, and has a large component into ROI for digital initiatives. What I've found are that social media managers want to know how their expertise plays into their greater marketing journey. Is there a clear path at your company for them to mature as a marketer, or will they have to gain it elsewhere? These people are some of the most creative in the room. Are you empowering their ability to learn? I think it could be the difference in who stays for 5 years versus 9 months.

#ReflectionPost At the start of 2024, I was fortunate to get an opportunity that elevated my profile from PR Agent to Comms Lead. It’s been an exciting 6 months in this new role, and I often get some standard questions that make me go, “But why?” (No offense to anyone – just my overly cynical brain at work!) The first and most frequently asked question: “How does it feel being a client?” Honestly? Not much has changed! I'm still the same overthinker, hyper-active person who is committed to creating meaningful campaigns, maintaining strong media relations, and constantly brainstorming new ways to get our brand messaging across. I’m still on the lookout for opportunities and platforms that can help make an impact. Essentially, the passion and dedication remain the same – just the title has changed! The second question, which makes me feel a bit more awkward: “What type of client will you be?” This one is tricky because it really depends on the situation. While it's not in my nature to be a typical "Karen," I'm also not a complete pushover. My approach is simple: do your work well and get appreciation; slack off and get feedback. This was my mantra as a PR person, and it remains unchanged in this new role. All in all, while my designation might have changed, I’m still the same person. I don’t believe I have the power, authority, or position to demean someone just because “Other clients do this only" and I definitely won't take the liberty to slack on work because "Agency hain na, they will do it". PS: Sorry in advance to those who might get offended. Not my intent.

Preach - in order to have your sales engine aka marketing in check, putting that on one person to be strategic, visual, data focused, creative, a designer and ideating is a fallacy. It no longer works - having subject matter experts is where your business will thrive.

What if your organization was sitting on a revenue stream you didn’t realize you had? What if the time, talent, and resources you’re already investing into your brand’s content could shift from being a cost center to a revenue-generator? Facing layoffs, rising costs, and tightening budgets, communications leaders are under pressure to demonstrate that the content they’re creating is actually delivering results and not a drain on the bottom line. When brands produce content that is useful and engages a built-in community, they may be staring at a revenue opportunity. To capitalize on it effectively, they must listen to that community. Check out the latest piece about monetizing your comms operation from Long Dash’s VP of Editorial and Audience Growth, Uzra Khan. https://lnkd.in/eqJnpN3V

Best hiring strategy ever: 1) Find a social media account doing great work 2) Reach out to them 3) Hire them 4) Mentor them to success I’ve done this countless times, and that’s why I’m surrounded by all stars.