Josh Wigginton’s Post

Reinventing customer-centricity Leaders in companies executing experience-led growth strategies take care to understand customer pain points standing in the way of growth — such as complicated buying processes, tracking and delivery issues that hinder recurring purchases, or a lack of integration between channels. They translate their ambitions for experience-led growth into customer-journey redesign and an effective crossfunctional operating model for implementing these redesigned customer journeys. They are also savvy at expanding their revenue pools by inventing new offerings and experiences. The challenge of achieving sustainable, profitable growth is especially tough for large, incumbent companies. It is tempting to try to kick-start growth through acquisitions, with the risk of feeding an overheating acquisition engine of customers who quickly churn again. Experience-led growth is a radically different approach—providing an exceptional experience to existing customers that delivers improvements in key financial metrics such as wallet share, cross-sell, and net revenue retention along the entire customer lifecycle. These improvements translate directly into sustainable revenue growth. https://lnkd.in/eXRzrtMR

🚀 Boost Growth by Leveraging Returns 🛍️ Discover how to turn returns into opportunities. Read about cost-effective market entry, unlock hidden revenue streams, and gain valuable insights from returns. 📈 Highlights: Enter new markets with minimal costs. Monetize untapped revenue streams. Gain insights into new consumer segments. Read more about transforming returns into new customers! #CustomerAcquisition #ReturnsManagement #BusinessGrowth

🚀 Why Consumer Inertia Is the Biggest Challenge and How to Tackle It 🚀 In the ever-changing market landscape, consumer inertia stands as a formidable obstacle for businesses. Here's how we can conquer it together! 💡 The Challenge: Consumer inertia refers to our natural resistance to change, sticking to familiar choices even when better options exist. It stifles growth, hinders innovation, and makes customer acquisition an uphill battle. 🔑 The Solution: To tackle consumer inertia head-on, we must: 🌟 Deliver Unbeatable Value: Offer products/services that outshine the competition, compelling consumers to switch for something better. 📚 Educate and Engage: Break down barriers through meaningful content, building trust and encouraging openness to new possibilities. 💰 Incentivize Action: Sweeten the deal with discounts, rewards, or free trials to make the transition smoother. 🤝 Seamless Onboarding: Provide a seamless experience for new customers to ease their shift from inertia to action. Let's embrace change, innovate relentlessly, and together conquer the challenge of consumer inertia! 🚀💼 #Marketing #ConsumerInertia #Innovation #Branding

Global competition can be fierce, but don't let that intimidate you. Stand out by embracing these four key strategies: 1 Focus on Unique Value Propositions 💡: Your unique value proposition is what sets you apart from the rest. Identify what makes your product or service special and consistently communicate that to your audience. Whether it's exceptional quality, innovative features, or outstanding customer service, make sure it's clear and compelling. 2. Cultivate Customer Loyalty 🤝: Building a loyal customer base is crucial for long-term success. Engage with your customers regularly, listen to their feedback, and show them you care. Offer loyalty programs, personalized experiences, and excellent support to keep them coming back. 3. Foster Innovation Within Your Team 🚀: Innovation is the lifeblood of any successful startup. Encourage your team to think outside the box, experiment with new ideas, and continuously improve. Create a culture where creativity and risk-taking are rewarded, and you'll see your business thrive. 4. Differentiate or Disappear ⚡: In a crowded market, differentiation is essential. Don't blend in with the competition. Highlight what makes your brand unique and consistently deliver on that promise. Stand out through unique branding, marketing strategies, and product offerings. Remember, in the global marketplace, being different isn't just an option – it's a necessity. Implement these strategies to not only survive but thrive and lead in your industry. 🌟✨ #StartupSuccess #GlobalCompetition #UniqueValue #CustomerLoyalty #Innovation #Differentiation #abhisheksengupta

Last Friday, I had a fantastic conversation with a CEO whose company has been on a modest growth journey for over 10 years but they wanted more.. Given the shifting dynamics in their market they made a bold move of completely rebranding the company, overhauling their Ideal Customer Profile (ICP) to match their product evolution and achieved remarkable results in 2023. 📈 50% YoY Growth (averaged 15-25% in previous years) ⏳ Reduced deal lifecycle from 10 to 6 months 💼 Increased deal conversion rates with net new logos 💰 Improved ROI on marketing efforts and GTM capital investments Technology and market change are constants, its paramount that you remain connected to your target market and be willing to innovate when needed. These folks are proof that adapting to change can lead to incredible success! 💪 #BusinessGrowth #GTMStrategy #Revelup #b2bgrowth

🚀 Want to skyrocket your market share? Don't overlook the power of strategic competition! 👥 Analyze your rivals' strengths and weaknesses to fine-tune your own approach. Learn from their triumphs and hiccups to avoid common pitfalls. 🔍 Embrace innovation by identifying gaps in their offerings and delivering what they lack. 📈 Collaborate when possible – partnerships can lead to win-win outcomes. 🌐 Keep a keen eye on their customer feedback to enhance your own product or service. Remember, competitors aren't just adversaries; they're valuable sources of insight. By leveraging their experiences, you can propel your business to new heights! 📊 https://bit.ly/3YJbpY9 #MarketSuccess #CompetitionEdge #InnovateAndThrive #LandiIndustries

Doing what’s expected may keep you in the game but will never win it Happy Sunday! , I want to highlight a crucial point that often sets the stage for true success and market dominance—the imperative to go beyond the expected. While our core offering may be on par with competitors, delivering what's expected is merely the entry ticket to the game. It keeps us in the race, but it won't propel us to the front. To gain market share, boost profits, and truly stand out, we must strive for something more—a level of innovation and excellence that becomes a happy surprise for our customers and a potential game-changer for our industry. Here's the essence: 1. **Differentiate for Impact:**   Having a good product or service is essential, but it's not enough. To win the game, we must do something new and unexpected. It's about going beyond the industry norms to offer a unique value proposition that sets us apart. 2. **Surprise and Delight:**   The goal is to be a source of happy surprises for our customers. It's those unexpected moments of excellence, innovation, or added value that create memorable experiences and foster customer loyalty. 3. **Capturing Competitors' Customers:**   Going above and beyond not only retains our customers but also attracts those of our competitors. By consistently exceeding expectations, we create a compelling reason for customers to defect from competitors and join our side. 4. **Continuous Innovation:**   Innovation is not a one-time effort; it's a mindset that should permeate every aspect of our operations. From product development and marketing to customer support, a commitment to continuous innovation is the key to sustained success. 5. **Raising the Bar:**   Doing what's expected might keep us in the game, but raising the bar is what positions us as leaders. It's about setting new standards and redefining what customers can expect from our industry. Let's collectively embrace the challenge of not just meeting expectations but exceeding them in ways that surprise and delight. As we innovate and push boundaries, we not only secure our position in the market but also create a trajectory for unrivaled success. #innovation #marketgrowth #stratup #creative #ideageneration #businessgrowthstrategy

By leveraging a product market fit lens, you'll not only develop products that resonate deeply with your target audience, but also anticipate market shifts, drive innovation, and foster strong customer relationships. Embracing product market fit isn't just a strategy—it's a pathway to unlocking growth, driving innovation, and ultimately, thriving in the marketplace. 3 ways to strengthen your product market fit: - Solve an Unmet Need and Prove it - Anticipate Market Shifts - Keep your Focus on Your Customers Read more about product market fit in my latest article. You'll find a link in the comments.

🚀 Unlocking Business Growth: The Ultimate List of Growth Levers 📈 Excited to share essential strategies for driving revenue growth. From enhancing customer experience to optimizing operations and innovating product offerings, this list covers key areas. Dive deeper into each strategy by reading the full article on my website [link in comments]. Capstone 6 #businessgrowth #revenuegrowth #strategy

Diversification Magic: Expand your product or service offerings to tap into new markets and customer segments. 🌍✨ Customer-Centric Approach: Happy customers are loyal customers. Focus on delivering exceptional value and building lasting relationships. ���🤝 Strategic Partnerships: Join forces with like-minded businesses. Collaborate for mutual growth and unlock new opportunities. 🤝🌐 Innovate or Stagnate: Stay ahead of the curve by fostering a culture of innovation. Embrace new technologies and ideas to stay relevant. 🚀💡 #MarketingCompany #MarketingFirm #MarketingExcellence #ClientSuccess #JobOpportunities #CareerGrowth #BusinessSuccess #GrowthMindset