Joshua Schall, MBA’s Post

With Simply Good believing that the nutritional snacking category can double over the next 5 to 7 years, it’s increasingly important for Quest Nutrition to act more as the preeminent category leader and category adviser for its retailers. This move transitions Quest Nutrition away from a short-term transactional approach and into a more strategic approach where it’s about building multiyear plans together to double down on the category. Quest Nutrition can evolve in this way…mostly because it has proven to be one of the few brands that can successfully extend across multiple product forms. Actually, its customer base expects them to come into an indulgent snacking category and flip it into great tasting offerings that are higher in protein…and lower in the stuff that you don’t want like carbs and sugar. Quest Nutrition will reach billion-dollar retail sales status by the end of this year, yet it has so much runway left! #strategy #trends #markets #fmcg #cpg #beverages #food #protein #sportsnutrition #supplements #wellness #nutrition #health #innovation #marketing #branding #productdevelopment #retailing #merchandising #retail #grocery #business #businessintelligence #entrepreneurship #consultants

Instead of always thinking Optimum Nutrition needs to be the "clear winner" in every protein category format for Glanbia Performance Nutrition (GPN), maybe ISOPURE is the better RTD protein beverage offering to compete against the likes of market leaders…Premier Protein, Fairlife/Core Power, and Muscle Milk. But you might be wondering why hasn’t ISOPURE been successful to those massive levels yet after ~26 years in market? - packaging swap needed - marketplace timing patience needed - retail/distribution strategy shift needed - protein technology advancement needed These internal/external factors could be converging together quickly...but will Glanbia be aggressive enough to take full advantage of it? #strategy #trends #markets #fmcg #cpg #sportsnutrition #supplements #protein #beverages #innovation #nutrition #health #wellness #productdevelopment #marketing #retailing #retail #grocery #merchandising #business #businessintelligence #entrepreneurship #consultants

I think most people forget about just how innovative Quest Nutrition has been since the very beginning of the brand...and that hasn't changed a bit (actually strengthen it) when Simply Good bought the active nutrition snacking brand in November 2019 for a billion dollars! In under five years later, QUEST has more than doubled its revenue (plus will reach billion-dollar retail sales status in 2024). Quest Nutrition has proven it's one of the few brands that can successfully extend across multiple product forms (and categories). Actually, the QUEST customer base expects them to do that... But I believe QUEST just took another big step forward that will be a "cheat code" for its next leg of sales growth! Oh...and I talk A LOT about the revitalization plan happening at Atkins Nutritionals, Inc. too 😉 #strategy #trends #markets #fmcg #cpg #food #beverages #protein #snacking #sportsnutrition #supplements #wellness #nutrition #health #diet #glp1 #innovation #marketing #branding #productdevelopment #retailing #merchandising #retail #grocery #business #businessintelligence #entrepreneurship Geoff Tanner

The Coca-Cola Company recently stated fairlife, LLC is its newest billion-dollar brand...and they need to build a new 100-acre processing facility to keep up with future demand. Similarly, BellRing Brands, Inc. has had one heck of a time securing additional manufacturing capacity for Premier Protein that just became the largest convenient nutrition brand... So, where does that leave previous protein shake market leader CytoSport, Inc.? Muscle Milk is growing again, but has slipped into third place, as it's half the size of rival Coke's protein RTD offering and even further behind Premier Protein. Why do I think the outlook is bright for Muscle Milk? PepsiCo realigned its Gatorade division and has begun prioritizing the performance nutrition category that has seen expansion in consumer need states and usage occasions. With boundless categorical expansion opportunities, a wild idea might even see PepsiCo utilizing other portfolio brands like CELSIUS Holdings, Inc. to further create a cohesive performance nutrition strategy. #strategy #trends #markets #fmcg #cpg #beverages #protein #supplements #sportsnutrition #nutrition #gatorade #pepsico #cocacola #retailing #merchandising #retail #grocery #innovation #businessintelligence #business #entrepreneurship

Debunking nutrition myths: Apple Cider Vinegar, does it work? And what for! 🍎 You might have seen the explosion of ACV products filling the shelves this year, likely to continue through 2024! Actually, in gummy form, although highly-stocked in grocery stores and supermarkets, much of the ACV content is lost through production. This is unlikely to achieve a desired effect of moderating blood sugar spikes throughout the day 📈 You are much better off consuming AVC in its natural form, in a small quantity each day. If the taste or acidity of drinking ACV raw is a little strong to stomach by itself, try creating a solution that works you would enjoy or adding it to water Want to know more about regulating blood glucose levels, we recommend giving @glucosegoddess a follow on instagram - she shares great content on this! 💫 #foodscience #innovation #food #beverage #womeninbusiness #health #nutrition #launch #foodie #productdevelopment #startup #FMCG #consultant #debunkingmyths #applecidervinegar #glucosegoddess #glucose #acv

This is so smart, and demonstrates the importance of understanding your target’s needs and identifying gaps in the marketplace. Weight loss drugs are gaining in popularity and these consumers need help in maintaining their diet regimen. Bravo Nestlé for creating a high protein, high fiber convenient meal option. #knowyourtarget #marketing #productlaunches

Global Milk Protein Hydrolysate Market size was valued at USD 1.12 Billion in 2021 and is projected to reach USD 1.70 Billion by 2028, growing at a CAGR of 7.12% from 2021 to 2028 according to a new report by Intellectual Market Insights Research. IMIR Market Research Pvt. Ltd. Request sample Report 👉 https://lnkd.in/dCTiHJGc Report Focused on Top Companies:  Arla Foods Glanbia Griffith Foods. Lactalis Group Abbott ADM Agropur Dairy Cooperative AMCO Proteins Arla Foods Ingredients  Arla Foods Ingredients,  Baemek Advanced Technologies Ltd.  BRIGHT DAIRY MILK PRIVATE LIMITED  Chaitanya Biologicals Pvt. Ltd.  Fonterra- FrieslandCampina,  Hill Pharmaceutical Co.,Ltd.,  Hilmar Kerry Koninklijke DSM N.V., Lactalis Group Mead Johnson Nutrition,  Merck Life Sciences,  Milk Specialties Global Morinaga Milk Industry   Tate & Lyle   #protein #fitness #gym #nutrition #healthyfood #bodybuilding #healthy #workout #healthylifestyle #health #food #fit #weightloss #diet #supplements #motivation #fitnessmotivation #vegan #muscle #foodie #foodporn #fitfam #gymlife #preworkout #wheyprotein #breakfast #healthyeating #lifestyle #training #keto

📢 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐢𝐥𝐤 𝐏𝐨𝐰𝐝𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭! 🥛🌍 The global milk powder market is experiencing robust growth driven by increasing demand for convenient, long-lasting dairy products. As consumers continue to prioritize nutrition and shelf-stable options, #milkpowder stands out as a versatile solution for households and food industries alike. 𝑲𝒆𝒚 𝑯𝒊𝒈𝒉𝒍𝒊𝒈𝒉𝒕𝒔: ✅ Rising popularity in emerging markets ✅ Innovations in production and packaging ✅ Health benefits driving consumer preferences ✅ Expanding applications in food and beverage sectors Read more information visit here: https://lnkd.in/d7ch5DVj #DairyIndustry #MarketTrends #FoodInnovation #Nutrition #MilkPowderMarket #IndustryInsights #FutureProspects #MarketResearch

Learn from industry experts as they address crucial questions for the nutrition sector on: 📊 Analyzing market dynamics for new product launches 📈 Crafting comprehensive launch plans with strategic promotions and tailored distribution methods 🏆 Ensuring your product stands out amid competitors with a unique identity and value proposition Join Frost & Sullivan for an insightful #nutrition Think Tank, "Evaluating Effective Approaches for Successful Food Product Launch," on Friday November 24th. Link in Comments 🖥️ #foodindustry #productlaunch #marketanalysis