Joshua Palau’s Post

Nielsen, the global leader in audience measurement, data and analytics, has said that Karthik Rao has been named CEO, effective immediately. David Kenny, who served as CEO since 2018, will assume the role of Executive Chairman... Read More At:- https://lnkd.in/dx2Uq98c Nielsen #global #leaders #audience #measurement #data #analytics #karthikrao #ceo #chairman #news #media #newsupdate #newsfeed #newsflash #newsmedia #trendingnews #latestnews #dailynews #todaynews #breakingnews #englishnews #dailynewsupdate 

The Power of Numbers. As a head of brand and social, it couldn't be more necessary to know what numbers matter and how to deliver the right insights to your executive suite. We're excited to have Jazmin Griffith ✊🏽, Social Listening Analyst at PepsiCo, join us for her insights on leveraging data for social media growth. Have a look below to sign up if you're a social media executive or practitioner and need some new tips!

🩺 The prognosis isn't good. Your audiences ... they're dying. People tend to use the word "ages" to describe what happens to audience data over time. It's actually a lot worse than aging. Your data is withering away. It's a shell of its former self, no longer accurately representing the prospect that was on your website just one day ago. That prospect has shifted gears. They've changed products, realized a new need, or browsed on a new device. That snapshot you took no longer applies. This is why LIVE audience data is the dream of every evolved marketer. And it's why fullthrottle.ai™️can provide your most profitable audiences. We give you the households that are engaged and raising their hands right NOW. Our CPO, Amol Waishampayan, and EVP of Strategic Partnerships, Todd Hauser, just co-wrote an article that dives into this topic of audience data perishability called "The Evolved Marketer Knows an Uncomfortable Truth About Audience Data." It's a quick and insightful read. Check it out here: https://lnkd.in/d3zmvFnP

Hello everybody, 🎬 Unveiling Insights into Movie Success on IMDB! 🎬 I'm thrilled to share a detailed presentation where I have delved deeper into these fascinating findings from my latest data analytics project: "IMDB Analysis - Understanding Factors Influencing Movie Success." 📊🎥 🤔 Problem Statement: What factors truly make a movie successful on IMDB? Is it the genre, director, budget, or something else? Aspiring to define success by high IMDB ratings, this project dives into uncovering the crucial influencers behind a movie's triumph. Remember, the ultimate goal of a data analyst is to offer insights that can influence decisions rather than only supply answers to queries. The aim of our study should be to provide useful information that will enable stakeholders to make defensible choices.📈 #DataAnalytics #IMDBAnalysis #MovieSuccess #DataInsights #FilmIndustry #Analytics #DataScience #LinkedIn #trainity

Our alcoholic drinks client asked us to refresh their long-standing global segmentation approach; considering new organisational structures and the impact of COVID.   We created a global programme that revitalised not only the segmentation framework itself, but also its activation and status across the organisation. This resulted in: -Aligning brand partner target audiences. -Re-working the framework for maximum use in innovation programmes. -Using text analytics to assign consumer occasions to segments. -Deploying via virtual workshops and sensory activation.   To find out more, check out our work https://lnkd.in/e72B8gUZ, or get in touch with Mike Pavey via info@bonamyfinch.com.   #GrowthDrivers #Forecasting #Data #Analytics #CaseStudy #DataScience #BusinessIntelligence

How can large, decentralised organisations use segmentation to get diverse teams around the globe 'speaking a common language' and all pulling in the same direction? Take a look at this case study to find out: https://lnkd.in/evbmbvPT On a personal note: I loved working on this project. Across 3 years, I got the opportunity to work with friendly and passionate people in 29 different countries, and learned so much. #segmentation #marketsegmentation #ai #datascience #businesstransformation

𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗧𝗿𝘂𝗲 𝗩𝗮𝗹𝘂𝗲 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 In today's competitive landscape, understanding your audience is paramount. But let's face it - traditional #audiencemeasurement can be 𝗰𝗼𝘀𝘁𝗹𝘆 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗹𝗲𝘅. Introducing our affordable 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 for 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁. We deliver precise, actionable insights without breaking the bank. Our expert team provides: 𝟭-𝗗𝗲𝗲𝗽-𝗱𝗶𝘃𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Uncover hidden patterns and preferences. 𝟮-𝗘𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁: From data collection to actionable insights. 𝟯-𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗺𝗲𝘁𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Over-the-air updates and maintenance for hassle-free operations. 𝟰-𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴: High-quality service without the premium cost. Let us handle the complexities while you focus on achieving your business objectives. Contact us today to learn how we can help you harness the power of your audience. #audiencemeasurement #managedservices #dataanalytics #mediasolutions #cost-effective #metermanagement #audienceinsights #marketresearch #tvratings #adoptimization #mediaplanning

We’re still thinking about the incredible conversation at #CannesLions, and we couldn't help but share more of it! 💡 Relive our panel with Roberto Ruiz, Executive Vice President of Research, Data & Analytics at TelevisaUnivision, Gonzalo Del Fa, President of GroupM Multicultural, and Deirdre Thomas, Nielsen's Chief Product Officer on how to capture accurate audience measurement through big data and the challenges of the underrepresentation of audiences. Watch the full session here: https://lnkd.in/gA5tPRmc

Hello everybody, 🎬 Unveiling Insights into Movie Success on IMDB! 🎬 I'm thrilled to share a detailed presentation where I have delved deeper into these fascinating findings from my latest data analytics project: "IMDB Analysis - Understanding Factors Influencing Movie Success." 📊🎥 🤔 Problem Statement: What factors truly make a movie successful on IMDB? Is it the genre, director, budget, or something else? Aspiring to define success by high IMDB ratings, this project dives into uncovering the crucial influencers behind a movie's triumph. Remember, the ultimate goal of a data analyst is to offer insights that can influence decisions rather than only supply answers to queries. The aim of our study should be to provide useful information that will enable stakeholders to make defensible choices.📈 hashtag #DataAnalytics hashtag #IMDBAnalysis hashtag #MovieSuccess hashtag #DataInsights hashtag #FilmIndustry hashtag #Analytics hashtag #DataScience hashtag #LinkedIn hashtag #trainity

📊 Delighted to share the outcome of my latest endeavor! 📊 I've just completed an insightful analysis where I delved into social media data to analyze and visualize sentiment patterns. By exploring public opinions and attitudes towards specific topics or brands, I gained valuable insights into understanding the pulse of the audience. Using advanced sentiment analysis techniques, I uncovered fascinating insights into how people perceive and interact with various topics or brands on social media platforms. From identifying positive sentiment spikes to understanding the reasons behind negative sentiment trends, every pattern uncovered shed light on the public's viewpoints. This project not only honed my skills in data analysis and visualization but also deepened my understanding of the power of sentiment analysis in deciphering public opinion. By leveraging these insights, businesses can tailor their strategies and communications to better resonate with their target audience. Excited to share my journey and learnings with you all! Check out the detailed breakdown in the post below, and feel free to reach out if you have any questions or insights to share. #SentimentAnalysis #SocialMediaAnalytics #DataVisualization #PublicOpinion #BrandPerception #LinkedInLearning