Joshua Ott’s Post

As #BlackHistoryMonth concludes, it's essential to acknowledge the strides made by brands that have embraced the mission of supporting and amplifying our community. While it's commendable to witness some brands taking the initiative to educate themselves and their consumers, recent years have shown that there's still a gap in recognizing our presence. It's not just about being seen; it's about ensuring our stories are heard and our creativity is amplified. Moving forward, I challenge brands to go beyond surface-level engagement. Use the platform you have to grow by continuously learning, understanding, and applying these insights to resonate authentically with diverse audiences. Let's create a space where our narratives are not only acknowledged but celebrated year-round. #DiversityandInclusion #BrandResponsibility #AmplifyBlackVoices

Issa Rae Launches Ensemble to Champion Multicultural Creators Exciting news in the creator economy! Issa Rae, renowned for her creativity and entrepreneurial spirit, has unveiled her latest venture, Ensemble. This innovative platform is set to transform the way brands connect with multicultural digital talent, ensuring that creators of color are no longer an afterthought in media planning. Ensemble's mission is clear: to harness substantial media budgets, not just the limited funds often allocated for diversity initiatives. By partnering high-profile brands like Chili's and Popeye's with rising stars such as TikToker Leo Gonzalez and NFL icon Dallas Turner, Ensemble is redefining engagement in our culturally rich society. With 40% of U.S. consumers identifying as multicultural, Ensemble's strategy is not just necessary; it's business-savvy. Montrel McKay, a key collaborator with Issa Rae, emphasizes that the goal is to capture significant media investments to truly amplify diverse voices. This move by Issa Rae is a game-changer for the advertising world, steering us towards more authentic and inclusive marketing strategies. It's thrilling to see such initiatives that promise substantial impact, driven by leaders who are truly passionate about equality in representation. #DiversityInMedia #CreativeEconomy #IssaRae #Ensemble #MulticulturalMarketing #InnovationInAdvertising

Creative Equals and Creativebrief launch RISE Trend Report 📈 To amplify voices for change and learn from the brands successfully embracing inclusion, for the third time, Creativebrief has partnered with Creative Equals to create a trend report sharing the key insights from Creative Equal’s flagship RISE event The report will amplify the key themes of the conference including the importance of inclusive marketing and why brands should embrace the ‘Return on Inclusion'. Leading marketers will share how inclusion can drive both creativity and profitability "All marketing needs to sit in a Human Rights framework. Instead of rolling back or rolling over on diversity, equity and inclusion, we need to lead the roll out." - Ali Hanan, CEO of Creative Equals sign up to receive the trend report: https://lnkd.in/ewnSXK9a

🌟 #BlackWeek's new conference at #AdWeek is set to ignite discussions on #diversity and #inclusion. Led by Black and Latino leaders, it's a must-see for industry change-makers. Interested in their transformative agenda? 🤝🚀🌍 #News #BusinessNews #MarketingNews

💡 "Investing in underrepresented media owners has a laddering-up effect in terms of value to the brand and benefit to the community. When brands work with these companies, they have diverse teams who are well-versed in the communities they serve. As such, they provide authentic, inclusive content that resonates with those communities." Meet Deidre Smalls-Landau, Chief Business Equity Officer, UM Worldwide and Managing Partner, Identity Mediabrands and BRIDGE Board Member. In our Q&A with Deidre, she speaks about why #DEI efforts have stalled, getting CMOs re-invested, and creating equity for media brands led by underrepresented owners. Give it a read and let us know what you think in the comments below! #wearebridge #inclusivemarketing #inclusion

As we celebrate #PrideMonth, we honor the invaluable contributions of our wonderfully diverse team. 🌈 Their unique ideas and perspectives enrich our agency, making it a more vibrant and inclusive space for all. #PRAgency #PublicRelations #MediaRelations #ContentCreation #DigitalMarketing #SocialMedia #GraphicDesign #PRStrategy #ThoughtLeadership #CorporateCommunication #IntegratedMarketing #BrandBuilding #OnlineVisibility #IndustryExperts

This year's festival promises to be a pivotal moment for Diversity, Equity, and Inclusion (DEI) in the creative industry. With a dedicated focus on amplifying diverse voices and fostering inclusive practices, Cannes Lions International Festival of Creativity 2024 is set to lead the way in driving meaningful change. Key highlights to look forward to: 1) Inclusive Programming: Sessions and workshops dedicated to DEI, featuring industry leaders and trailblazers. 2) Celebrating Diverse Talent: Recognition of work that champions diversity and drives positive social impact. 3) Collaborative Efforts: Opportunities for brands, agencies, and creatives to collaborate on DEI initiatives. Let's embrace this opportunity to learn, grow, and make a lasting impact in our industry. Together, we can create a more inclusive and equitable future. 🌍✨ #CannesLions2024 #DEI #Diversity #Equity #Inclusion #CreativeIndustry #Innovation

Back with their monthly (friendly) battle⚔️, BBH London joint CSOs Will Lion and Simon Gregory take on the task🧑🔧 of defining woke creativity. They argue🥊 that at best woke creativity can move issues forward, at moderate it’s probably quite annoying hot air💨, and worst it’s damaging to laudable causes. Also, Greg tries really hard to get Will cancelled. Was he successful? 📕Read Here: https://lnkd.in/gCHNBfS4 #commercialcreativity #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing