Josh Lowman 💈’s Post

Product-Market fit is a tiny piece of the puzzle—yet startups are obsessed with it. Here's what they should be doing: It's what we call "The 5 Fits Framework" Product and Market are only 2 of the 5 Fits. 1. Brand (who YOU are and how you POSITION your product) 2. Product (WHAT you sell) 3. Channel (WHERE you sell) 4. Model (HOW you charge) 5. Market (who THEY are) Just like you need Product-Market Fit, you need all the others to fit together to build a genuinely remarkable startup. One that's easy to scale, not a total slog. If you want to dive deep into the 5 Fit Framework with examples using brands like Liquid Death, Patagonia, Disney, and Aston Martin, check out my full post here: https://lnkd.in/g-FY3dfg

Bernard Arnault, Chairman & CEO of LVMH, crowned the winner of the #LVMHInnovation Award, FancyTech, at #VivaTech ✨🏆 "The reasons for startup success align closely with our values. First, creativity. Second, quality—products, even tech, must work well. We've seen many startups with great ideas fail due to poor execution. Third, make things work with a true enterprise spirit. Finally, give meaning to what you do.” Embracing these core values propels startups from vision to victory. Here's to innovation, excellence, and meaningful impact! 🚀

They say if you’re operating a startup you got to “move fast break things”. The modus operandi emphasizes on speed of iteration. But at what cost? At the cost of iteration. I ran a food startup that I couldn’t iterate quickly because I was limited with facilities to formulate ingredients, and packing them. So I had to get them done through OEM. It costed about $3,000 just to iterate on the messaging on the packaging. Another $3,000 to iterate the ingredients. Basically the cost per iteration is $3,000. 🥵 Imagine how many iterations are needed to unlock 🤞 0.1. Problem-market fit 🤞 0.2. Solution-market fit 🤞 0.3. Message-market fit This is not startup friendly. 👍 Before considering to build, consider the cost of iteration which will impact the speed of iteration. Move fast, but don’t break your own things. #0to1 #businessinnovationdesign

🍽️ Ian Bryant, Sales Director, says: "It's a common misconception that #sustainability always comes at a premium, making it challenging for smaller restaurants or startups to implement eco-friendly #KitchenDesigns" 🍴 🧑🍳 Discover how #SprintGroup can help balance budget and #SustainableKitchenDesign here: https://lnkd.in/dPVtUYEQ

Even well-established businesses can learn a thing or two from startups, especially when it comes to operating with agility—which is arguably one of the most important drivers of success. Read my latest article in Nation's Restaurant News for examples of how restaurants can use a startup mentality to quickly pivot and keep growing in challenging and healthy economic climates. http://ow.ly/ySmt104P7Eh #Popmenu #restaurantindustry #restauranttech #restaurantbusiness

Unveil the human side of startup branding. Stories, colors, and connections. Dive into the journey. Read the full post here: https://lnkd.in/gG49aTcj #startupbranding #brandbuilding #startupjourney

"Exciting insights from Anna University's Business Model workshop for startup cafes! Delving into key strategies to innovate and sustain in the competitive cafe industry has been enlightening. Ready to apply these business model frameworks to create a thriving cafe venture!" "Building a successful business model requires understanding your market, creating value, and delivering it profitably." "A robust business model is not just about revenue streams; it's about creating sustainable value for customers and stakeholders alike." #annauniversity

Unleashing the Power of Distinctive Branding: A Guide for Early-Stage Founders! In the dynamic realm of startups, where competition is fierce and innovation is the norm, a strong brand is not just a luxury, it's a superpower. It's the distinguishing mark that separates you from the pack, captivating customers' attention and propelling your venture to success. In this carousel post, we'll explore five game-changing strategies that early-stage founders can employ to unleash the power of distinctive branding. By following these five game-changing strategies, early-stage founders can unleash the power of distinctive branding and set their startups apart in the competitive world of business. A strong brand is not just a logo or a tagline; it's the personality of your company, the story you tell, and the experiences you create. #startups #branding #founders #strategies #competition #market

💡 Remember that original ideas come with risks, while proven ideas are often saturated. The key is to find the sweet spot where innovation meets feasibility. That's where you'll truly make a difference! #startupsuccess #innovationiskey #startuplife #growthmindset #launchpad #helpinghand

Just last week, I commenced a course on startup marketing, expertly led by Roshni Wijayasinha, CM, MBA. The initial session proved to be quite illuminating, as we examined case studies of startups that failed to achieve success. This discussion was not only engaging but also provided valuable insights into the common challenges faced by new ventures. In a similar vein, Coca-Cola’s New Coke debacle in 1985 stands as a classic example of a well-intentioned innovation that backfired due to a lack of consumer acceptance. The company’s strategic move to revitalize its brand and increase market share by introducing a sweeter formula was met with significant resistance from consumers who had developed a strong affinity for the original taste. This miscalculation highlighted the importance of consumer loyalty and the inherent risks involved in altering a well-established product. The swift reintroduction of the original formula, now dubbed “Coca-Cola Classic,” successfully restored consumer confidence and reaffirmed the brand’s market position. This incident underscores the critical role of consumer perception in the success of product innovations. #StartupMKTG2024 #ProductLaunch #StartupMarketing #LearningFromFailure #Innovation #ConsumerNeeds