President \ CEO and Founding Partner at Augurian. Co-host of ‘The Small But Mighty Marketing Podcast’. Inspiring digital marketers to have the confidence to win at work and in the world.
🛑 If you're not going to do it right, don't do it at all. 🛑 Yesterday I had a call with a prospective client who had sent us an RFP. This is a double digit million revenue company. The topic of our conversation was two-fold: 1) They aren't seeing SEM, SEO, or Content Marketing results from their existing partner, that they pay $4K per month for these three services + web dev. 2) They stipulated in their RFP: "It is favorable if agency fees do not exceed $3,000/month." I let my opinions be known about how I've yet to find an agency model (even with AI and offshore) that could deliver real results on all of these services with $3-4K per month. If you've figured this out - I'd love to hear about it, or debate you on it. I told them I thought they are setting themselves up for 'more of the same' and starting down the path to failure. That, as marketers, it is imperative that we educate all stakeholders in the business, especially leaders and decision makers on the real costs of doing things right and if budgets can't change - then, we need to pick one highly strategic action to take and not try to do a bunch of things half-way. If we don't address this when we start, we'll find ourselves in the 'hot seat' a year down the road when stakeholders come asking why things aren't working. At that point it is too late to educate them on the real costs of doing things. If you aren't going to do things right, I say, don't do them at all. Take your $36K budget and do the most strategic action you can do REALLY WELL! Ok, getting off my soap box now. #marketingbudgets #dothingsright #ownyourareaofexpertise
Matt DeWolf
1mo
Preach.
CEO | Founder | Podcaster | Executive Coach | C-Suite Network Faculty & Thought Leadership Council
3wWhat I love most about this message is actually how honest you were with the prospect and educating them along the way.