Josh Rabinowitz’s Post

Skills Development is very much key in the South African Music industry and the convergence of old knowledge with new information is also very crucial. Too many artists keep repeating too many similar mistakes and paying with their lives or careers in most cases. The Music Business in South Africa has failed to wholistically blossom with the artists over the years. It's going to be interesting how digital will impact the next 50 years of the region's music business.

This discussion gave me a deeper search in understanding of how the Paradigm shift has created modern challenges and new opportunities. Independent artists are learning to grow without labels, but due to financial lack and market control they still hold some power. But, what Kanye West did with Vultures I shows that all you need is what Thando Makhunga simplifies. 😅 My personal opinion. 

10 Strategies To Dominate The Music Industry 2024- How To Promote Music

what advice do you give a woman trying to break into the music industry?

Here for this

We're working with a brilliant, award-winning music festival in Bristol. Music, as it should, takes centre stage. However, what I love about the design process is when the realisation happens. The realisation that the brand that we have designed with them, captures the spirit of who they are. It’s music to my ears. #branding #festivalbranding #designprocess

Insightful and immense amount of information for music business.

The introduction of backing tracks has been a pivotal moment in the world of performance art. It’s not just about hitting play – it's about creating an ambiance that can transport an audience right into the heart of a song. I’ve witnessed firsthand how these innovations empower artists, both at music festivals where I’ve done sound engineering and in more intimate venues. They're changing the landscape for musicians, making every performance a collaborative effort, even when you're flying solo. Let's dive into a discussion: how have backing tracks impacted your professional gigs?

I will be on a panel about: The State of Global Rights Management An international perspective on rights management, the challenges facing rights-holders, and discussion around creating a better eco-system for faster u. I. I Ishe f , more accurate remuneration.

🌟 Sonic Identity: The Game-Changer for Eco-Friendly Brands 🌟 Just read Damien Escobar's insightful post on Sonic Identity and I'm inspired! 🎵 Sound is a universal language that can transform plant-based, eco-friendly brands from traditional businesses into vibrant, fan-centric experiences. For our industry, this is a game-changer! 🌍 🔊 Sonic Identity: The New Frontier Creating unique audio logos and soundscapes that reflect brand attributes makes them more relatable and memorable. Imagine your favorite eco-friendly product resonating with sounds that evoke nature, sustainability, and wellness. This is the future of branding! 🌟 Why It Matters: 1. Enhanced Recognition: Like visual logos, a unique sonic identity makes brands stand out. 2. Deep Emotional Connection: Sound evokes emotions in ways visuals can't, fostering stronger bonds. 3. Creating Fandom: Compelling sonic strategies turn consumers into loyal fans, building passionate communities. 🌱 Next Steps: 1. Develop comprehensive audio guidelines. 2. Collaborate with sound artists who share your values. 3. Integrate sound into all consumer touchpoints for consistency. Damien Escobar's vision for sound-driven branding is a call to action. Let’s embrace this innovative approach and redefine how eco-friendly brands connect with their audiences. Together, we can create a more vibrant, emotionally engaging, and sustainable future! 🌿🎶 I trust you’ll enjoy and benefit greatly from these insights✌🏾For user centric plant-based content, make sure to follow me @dffrntwrdBG. #SonicIdentity #EcoFriendly #PlantBased #MarketingInnovation #Sustainability #BrandStrategy