Josh McCole 🏳️‍🌈’s Post

"9 Recruitment Marketing Tactics for Search Consultants" by Gary Stauble of The Recruiting Lab . . . Click the link for the full article or read the synopsis below! https://ow.ly/txXT50Rp3js Recruiting clients regularly poses a challenge, but nine effective strategies can enhance recruiter marketing efforts. First, it's vital to defuse sales pressure by adopting a consultative approach. Addressing prospects, one must emphasize value provision over mere sales pitches, fostering openness and trust. A powerful letter to hiring authorities, as outlined in the book "Selling to VITO," can significantly impact engagement. Crafted thoughtfully with specific benefits highlighted, such letters can intrigue and prompt follow-up. Offering value-added services for free strengthens relationships. Providing insights, conducting salary comparisons, and serving as a trusted advisor demonstrate commitment beyond transactions. Conducting thorough reference checks can impress potential clients. Employing a meticulous process that showcases dedication and attention to detail can differentiate recruiters in a crowded market. Adopting innovative scripts, like those emphasizing support for career growth or recruitment needs, can resonate with clients. Flexibility and understanding of client needs underscore the recruiter's commitment to service. Referral-based marketing is a powerful tool for lead generation. By delighting existing clients and incentivizing referrals, recruiters can tap into a network of potential clients. Effective follow-up is crucial, with research suggesting an average of seven exposures before a purchase. A systematic approach to follow-up ensures consistent engagement and nurtures relationships. Utilizing email for follow-up adds a personal touch. Tailored messages demonstrating continued interest and value can keep recruiters top-of-mind for potential clients. Collecting written letters of recommendation amplifies credibility. Regularly obtaining endorsements from satisfied clients and candidates showcases expertise and reliability. Recruiter marketing strategies must prioritize value, relationship-building, and consistent follow-up to attract and retain clients effectively. These nine tips offer a comprehensive roadmap for recruiters seeking sustainable client acquisition and retention. Click HERE to learn more: https://ow.ly/RmRQ50Rp3jr #ExecutiveSearch #Recruiting #SearchConsultants #Recruiters #TalentAcquisition #ATS

Where are recruiting software platforms going as we approach 2025? How does this compare to how YOU are doing things? Honestly do you know? How much time / how many steps does it take to do each of the following activities: 1. Create a candidate record 2. Source a candidate into your ATS from a third-party tool (how are you even doing this and why are you still doing it this way?) 3. Update contact records and merge duplicates as they come in from a myriad of sources. (Are you still doing this manually? Is your deduping accurate?) 4. Search inside your CRM to shortlist with precision (does your CRM search actually work? No really? Have you asked your recruiters to show you?) 5. Find and add accurate contact information (why is this not built-in and automated? How does the accuracy and COST of contact information you have compare? How many credits do you get for each recruiter?) 6. Move candidates through the workflow stages (can you drag and drop? Can you setup triggers and automation steps where relevant?) 7. Send and schedule follow up messages -- (do you have drip Outreach campaigns built in? Do you have AI CoPilot capabilities? SMS texting? Calling?) 8. Submit candidates (what are the options/capabilities?) 9. Generate accurate reports - (can you do this? It is automated? Do you have to pay extra? Is it easy to use?) For decades – it did not matter what ATS brand you used and the only recruiting "software" were job boards and Linkedin. No recruiter could really do things any faster or more efficiently than another so leaders had no reason to change ATS systems. That was all that was possible at the time. This is no longer the case. There's a much better way. The capabilities are all built-in to one unified software platform now. A Talent Intelligence Platform cuts the time to do the tasks I listed above by 90%. Those tasks are what make up the majority of recruiters time! If you think you already are "state-of-the-art" because you have paid for bolt-on sourcing and drip email tools --- compare it. Compare your workflow. Compare the amount of time and the number of steps vs having everything in one unified workflow. Truly --- see the difference. Compare the cost you pay per recruiter for all your tools added up. Truly -- add it up and see how much you could be saving each month. Compare the design and user friendliness. Literally see how far behind you are. Two decades behind .......even worse?!!! Compare where you are today with what is now available – then ask yourself, "are you truthfully the best you can be and are you on the right technology platform for your recruiting organization today as we approach 2025?" If the answer is no or you don't know – reach out and we'll have a team member give you a tour to help you compare and contrast. Schedule a demo or go to loxo.co and try it now for free. Nobody has to bother you - try it. What do you have to lose by comparing?

Remember the days of manual data entry and endless steps in recruiting? 🕰️ As we approach 2025, Talent Intelligence Platforms are revolutionizing the game, cutting task time by 90%! Compare your workflow and tools today – you might be decades behind. 💼🚀 #RecruitmentTech #ATS #TalentIntelligence

In today's fast-paced business landscape, your LinkedIn profile is often the first point of contact for potential clients and candidates. With the majority of decisions made within mere seconds, it's crucial to make a strong first impression. Our program will help you craft a LinkedIn profile that radiates authority and expertise within your specific niche. We'll create compelling banners, optimize your profile text, and ensure it resonates with your target audience to build Client and Candidate databases for effortless campaigns. Our program is designed to revolutionize your executive search game in nine strategic steps: 1. Build Niche Authority LinkedIn and Website I can help you with an authority website and LinkedIn profile that perfectly aligns with your niche. We will create a number of LinkedIn banners, text, and images that clearly showcase your unique value proposition and attract the right Clients or Candidates to your executive search business. 2. Niche Analysis of Clients and Candidates Niche analysis is a critical component of any successful business. By identifying exactly who your Clients and Candidates are, we can develop a targeted approach that maximizes your results. Build 3. Client And 4. Candidate Dataset Emphasize the power of building a Client and Candidate dataset for your executive search business. By focusing on your niche, running campaigns to Clients, and building the right Candidate dataset, we can help you find the perfect match for your recruitment business. 5. VA Management Our team is here to help you by handling everything from start to finish. We'll set everything up and run it for you. This will free up your time to focus on other important aspects of your executive search business. 6. Run Automated Client Campaigns We focus on the three M's: market, mechanism, and message. We have the market ticked off by knowing your niche and who your Clients are. The mechanism is the automation we'll set up, and the messaging is the templates we'll send. You can easily tweak these templates to suit your Clients and Candidates. 7. Run Automated Candidate Campaigns We will help you find the perfect match for your executive search business by running campaigns for job roles and job holders in your niche. 8. Complete Conversion of Client The way we do that is with what we call a CAS, Client Attainment System. We will overcome the objections your Clients may have of using either internal recruitment, other search businesses, or their preferred suppliers list. 9. Candidate Delivery Steps We have a streamlined process that ensures quick and quality results. We get the Candidates from our automated campaigns and get them across the line, so you can get paid faster. Watch the 10-minute video here: https://lnkd.in/dqxAwMh8 Ready to redefine your executive search journey? Contact me directly here: https://lnkd.in/dgB8pdS4 #ExecutiveSearch #MentoringProgram #DoneForYou

In today's fast-paced business landscape, your LinkedIn profile is often the first point of contact for potential clients and candidates. With the majority of decisions made within mere seconds, it's crucial to make a strong first impression. Our program will help you craft a LinkedIn profile that radiates authority and expertise within your specific niche. We'll create compelling banners, optimize your profile text, and ensure it resonates with your target audience to build Client and Candidate databases for effortless campaigns. Our program is designed to revolutionize your executive search game in nine strategic steps: 1. Build Niche Authority LinkedIn and Website I can help you with an authority website and LinkedIn profile that perfectly aligns with your niche. We will create a number of LinkedIn banners, text, and images that clearly showcase your unique value proposition and attract the right Clients or Candidates to your executive search business. 2. Niche Analysis of Clients and Candidates Niche analysis is a critical component of any successful business. By identifying exactly who your Clients and Candidates are, we can develop a targeted approach that maximizes your results. Build 3. Client And 4. Candidate Dataset Emphasize the power of building a Client and Candidate dataset for your executive search business. By focusing on your niche, running campaigns to Clients, and building the right Candidate dataset, we can help you find the perfect match for your recruitment business. 5. VA Management Our team is here to help you by handling everything from start to finish. We'll set everything up and run it for you. This will free up your time to focus on other important aspects of your executive search business. 6. Run Automated Client Campaigns We focus on the three M's: market, mechanism, and message. We have the market ticked off by knowing your niche and who your Clients are. The mechanism is the automation we'll set up, and the messaging is the templates we'll send. You can easily tweak these templates to suit your Clients and Candidates. 7. Run Automated Candidate Campaigns We will help you find the perfect match for your executive search business by running campaigns for job roles and job holders in your niche. 8. Complete Conversion of Client The way we do that is with what we call a CAS, Client Attainment System. We will overcome the objections your Clients may have of using either internal recruitment, other search businesses, or their preferred suppliers list. 9. Candidate Delivery Steps We have a streamlined process that ensures quick and quality results. We get the Candidates from our automated campaigns and get them across the line, so you can get paid faster. Watch the 10-minute video here: https://lnkd.in/dayCRs7t Ready to redefine your executive search journey? Contact me directly here: https://lnkd.in/dCt8UnnD #ExecutiveSearch #MentoringProgram #DoneForYou

In today's fast-paced business landscape, your LinkedIn profile is often the first point of contact for potential clients and candidates. With the majority of decisions made within mere seconds, it's crucial to make a strong first impression. Our program will help you craft a LinkedIn profile that radiates authority and expertise within your specific niche. We'll create compelling banners, optimize your profile text, and ensure it resonates with your target audience to build Client and Candidate databases for effortless campaigns. Our program is designed to revolutionize your executive search game in nine strategic steps: 1. Build Niche Authority LinkedIn and Website I can help you with an authority website and LinkedIn profile that perfectly aligns with your niche. We will create a number of LinkedIn banners, text, and images that clearly showcase your unique value proposition and attract the right Clients or Candidates to your executive search business. 2. Niche Analysis of Clients and Candidates Niche analysis is a critical component of any successful business. By identifying exactly who your Clients and Candidates are, we can develop a targeted approach that maximizes your results. Build 3. Client And 4. Candidate Dataset Emphasize the power of building a Client and Candidate dataset for your executive search business. By focusing on your niche, running campaigns to Clients, and building the right Candidate dataset, we can help you find the perfect match for your recruitment business. 5. VA Management Our team is here to help you by handling everything from start to finish. We'll set everything up and run it for you. This will free up your time to focus on other important aspects of your executive search business. 6. Run Automated Client Campaigns We focus on the three M's: market, mechanism, and message. We have the market ticked off by knowing your niche and who your Clients are. The mechanism is the automation we'll set up, and the messaging is the templates we'll send. You can easily tweak these templates to suit your Clients and Candidates. 7. Run Automated Candidate Campaigns We will help you find the perfect match for your executive search business by running campaigns for job roles and job holders in your niche. 8. Complete Conversion of Client The way we do that is with what we call a CAS, Client Attainment System. We will overcome the objections your Clients may have of using either internal recruitment, other search businesses, or their preferred suppliers list. 9. Candidate Delivery Steps We have a streamlined process that ensures quick and quality results. We get the Candidates from our automated campaigns and get them across the line, so you can get paid faster. Watch the 10-minute video here: https://lnkd.in/duvvDyiD Ready to redefine your executive search journey? Contact me directly here:  https://lnkd.in/dR_ZTeQy #ExecutiveSearch #MentoringProgram #DoneForYou

Understanding the context behind agency recruiters' performance is one of my primary goals our intro call. Numbers are important - they're the only apples-to-apples comparison when agency recruiters or staffing salespeople are looking to move agencies. However, just because an agency recruiter billed $X (their current firm) ≠ they will bill $X at *your* firm. Since many agency hiring managers have either not worked at other agencies, or aren't aware of the nuances of how different agencies operate, this can lead to unrealistic expectations resulting in a disappointing hire. From the past 6 years of talking to 1,000s candidates, I can confidently say that there can be massive differences from agency-to-agency. Billing numbers are important, but the context behind them is just as important. This is ESPECIALLY important when a boutique agency is hiring someone from a huge agency - their database is less built out, less brand recognition, typically less cross-selling, scrappier environment - they are not the same. For these firms, hiring a recruiter who has solely sourced from an internal ATS and worked with existing clients, expecting them to bill the same amount on a cold desk is almost never going to happen. When an agency onboards an experienced recruiter, leadership needs to create realistic projections around year 1 and 2 billings, so they can clearly outline expectations when they're ramping up - the performance context is critical here. Full desk/360 recruiters can have the biggest variations here - although it's in their scope, every one isn't doing cold BD and getting new business if they're client-facing. Some 360 recruiters work in well-established territories and don't have to bring on new clients. Others work with strong BD counterparts and mostly fill jobs. This experience doesn't translate into an environment without the same dynamics. This is why the pinnacle of experience in today's market is a full desk recruiter with a strong track record of onboarding new clients in a cold BD environment. Even if these recruiters' numbers are a little lower, that experience is extremely desirable since bringing on clients/headhunting candidates from scratch are the skillsets that make ramping up at another agency go more smoothly. Account managers overseeing large, inherited accounts don't have the cold BD piece agencies want right now. Similarly, split desk recruiters (candidate side) or full desk recruiters primarily doing split deals (candidate side), are not what most agencies want right now. Most agencies don't have a high enough req flow to justify bringing on these recruiters in a client-driven market, at least through me (paying a fee). These dynamics will inevitably change as the market improves.

Post 2- Extensions for Recruiters to find candidates and have less dependency on Job Portals. 1) Voila Norbert-Norbert is an email prospecting tool specializing in finding and verifying emails. It’s the go-to tool if you want to expand your recruiting by and hunting down for talent. 2) Full Contact- Full contact avoids the confusion that might arise if you have many blending applicants. It helps maintain clear information about your candidates by creating a profile for each one. 3) Contact Out- Contact Out is a search engine that extracts prospect emails and phone numbers. It’s completely built for recruiters who want a quick and organized platform to find candidates. 4) Rocket Reach- Rocket reach is a contact finder tool. You’ll use it to extract prospect data like emails, phone numbers, and links to social media profiles. What makes it unique is that it’s tailored for recruiters. 5) ClearBit Connect- ClearBit connect powers the world’s biggest companies like LinkedIn and Google. There’s no reason why you shouldn’t use it. And the features it comes with just make it the go-to tool for recruiters thirsty for accurate data. 6) Headreach- Headreach helps recruiters find potential candidates by making it easy to get contact information – social profiles, emails, and other data points are combined for you. 7) Resume Grabber- Need to scroll through hundreds of resumes manually? That’s the old way of doing things. Instead, use something like resume grabber and find your resumes from Indeed and Monster and elsewhere. 8) Recruiterbot- This chrome extension for recruiters leverages the power of AI. It lets you engage with more candidates using a system that looks for skills and experience. But it doesn’t stop there, it also helps you with outreach. 9) Dux-Soup- is specifically designed as a LinkedIn automation tool in the form of an extension for Chrome which serves with all the possible features of LinkedIn in both basic and premium plans effectively. 10)  ProspectIn- is one of the best extensions on Google Chrome for recruiters who use LinkedIn to discover promising profiles. It offers faster search and turnaround time to make an approach to a list of profiles. 11) ProspectIn- is one of the best extensions on Google Chrome for recruiters who use LinkedIn to discover promising profiles. 12)  InTouch- sourcing and recruitment extension can easily automate messaging and connections on LinkedIn. This extension is made for streamlining contact management and make it easier for the users. 13) Phantombuster- is one of the top extensions on Google Chrome for recruiters. It offers a software tool version for better functionality such as automating various repetitive tasks like data scraping. 14) Lead Connect- is the perfect choice among the top Chrome addons for recruitment processes. This extension offers multiple features for generating leads, growing the network. #recruiters #extension #boosthiring #community #hiringextensions #besmart

Although you've seen me talking about the value of recruitment you probably don't know what I do. As founder of Resonant I've developed an offering for recruitment businesses that fills a gap so many founders tell me they face. How to get their team to consistently win high-quality, new business with a scalable and systematic process. It's not lead gen. It's not training. So what is it? We exist because training doesn't work. For most founders who approach me looking for BD training, L&D is the wrong solution. Typically they believe the reason their people are underperforming is because they don't know enough. But so often that's not true: Your consultants are perfectly able to do the things you want them to. It's just that they can see those things aren't working. It's you process not your people that are the problem. When we get them doing the right things, their motivation increases, their activity increases their skill improve and their results increase dramatically. We also push back against the Lead Gen gurus. There are definitely ways you can automate inbound leads. And there is some value in doing so. But what these lead generators miss is that the vast majority of inbound leads you’ll get come from employers with live hiring requirements. In our experience an employer with a live vacancy is the worst person to sell to (or win inbound). Why? Because by the point the employer is reaching out for help they have already defined the skill-set they are looking for, they have determined how many agencies to use, and how to advertise for the position. In 9/10 cases they’ve made these decisions and plans based on out of date information or flawed logic. You are the expert and the market is shifting quickly... But all they want from you is CV's. That puts you at a massive disadvantage. So what's the alternative? We help founders and owners define and embed a bespoke sales methodology that consistently generates high-quality (multi-hire exclusive) business from their dream clients. We do this in a way that excites and motivates their team to pick up the phone, write effective email and even send voice-notes and videos every day. But it also looks at your commitment conversion process eliminating your need to negotiate on fees or work in competition with other agencies. We are profit purists meaning everything we do is focused on ensuring you maximise your fill rate and your delivery team always exceeds expectations. And crucially, everything we do scales. It's all about the human touch supported by the right tech to deliver a radically transparent, customer-first, and truly consultative client experience. And this year, we're doing it better than ever.