Jose Ferreira’s Post

Last week, Alec Witham from ScreenBroidery and I hosted a webinar I’m still thinking about. We focused on swag — and how with a little extra effort, swag can be so much more than branded pens and water bottles.  My good friend (and now customer), Mikaela Karcher, attended the event and said this is one of the main things she’s taking from the event: ⭐ Be sure to tie your tradeshow or conference swag items into the theme and overall message of your event. This will enhance the event experience! Pickleball paddles for themes around winning, branded seed paper for themes around growth, etc. People don’t love *all* free stuff. They love the *right* free stuff. And it’s up to us event marketers to figure out what that right stuff is. If you missed the event, but want to jump around the recording and find what’s most interesting to you, go for it: https://lnkd.in/gN9ksNjR #eventmarketing #eventswag

Want to stand out in a sea of booths? The key isn't flashy gimmicks; it's strategic engagement. Notice what 𝘁𝗼𝗽 𝗯𝗼𝗼𝘁𝗵𝘀 have in common: ✅ 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Beyond brochures—think giveaways, games, or live demos. ✅ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: Staff engaging with attendees, not just handing out swag. ✅ 𝗣𝗼𝘀𝘁-𝗘𝘃𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Follow-ups matter! Quick, personalized, and adding value. In the world of event marketing, it's not about being the loudest; it's about being the most memorable. How can your booth be an experience, not just a display? 📌📌 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝘆 𝗴𝘂𝗶𝗱𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/eu4RY6Qg

Let’s talk swag + giveaways! What are meaningful swag/giveaways that you value + appreciate when you attend a conference? How about swag from your organization? What giveaways/swag are you tired of and can do without seeing ever again? Please share your feedback with a comment!

**Great feedback so far, anymore?!?! I’m curious to hear from my network! What has been your favorite booth and/or giveaway or experience at a conference? Whether it was a unique swag item, an engaging demo, or a memorable interaction, I’d love to know what stood out for you! Please share your favorites!!! #ConferenceExperiences #Networking #BoothGiveaway #EventHighlights #ProfessionalCommunity #ShareYourStory

Discover how to repurpose your fall trade show promotional items with the insightful guidance of Ben Grossman from SwagCycle. Transform outdated swag lurking in your storage closet into a force for good. Ben will demonstrate how to support local groups in need. I look forward to the session!

#PyConUS Pro Tips: - stay near the conference venue, within walking distance (15 minutes max) - watch the talks and keynotes - but you don't have to watch ALL the talks. Take breaks - meet new people at hallway track, join new table at breakfast/lunch, introduce yourself - prepare an"elevator pitch" about yourself - don't need to pack too many shirts. Get t-shirt swag at sponsor booths at the expo hall (and socks) - sprint - volunteer - tell everyone you know to come! Any other tips?

The first demofest was created, planned, and run in 3 weeks. We were hoping for 50-100 people to show. Over 3000 registered. 🙏🏾 Our jaws dropped when we saw so many people eager to learn more about demos and how to fix the buyer enablement problem. 🤯🤯🤯 At that moment, we knew there was a vacuum of knowledge and collaboration in the demo and buyer enablement world. Fast forward until today; it's been an honor to experience the following: 👥 5000+ registrants each year 🎤 25+ of the top executives, companies, and thought leaders 🎟️ Provide the largest free demo event in the world This year's speaker lineup is better than ever, and the content is better. Keith Tanaka - SVP of Sales of Lucid Software Kristi Faltorusso - Chief Customer Officer of ClientSuccess David Yockelson - Distinguished VP of Gartner Eoin Kavanagh - Lead Sales Engineer of Gong Chris White - Founder & CEO of Tech Sales Advisors Daniel Conway - CEO of 2Win! Peter Cohan - Author, Founder, and Principal of The Second Derivative Julie Hansen - Founder of Performance Sales and Training And many more... I've provided a free link for you and your team to register. Catch a few sessions, and if you sign up, we'll keep you updated and give you access to sessions you missed. #buyerenablement #demofest #demos

📣 Hey TradeShow enthusiasts! 🌟 We value your opinion and are constantly striving to improve our service at DoTradeShow. 🤝 Today, we're turning to our amazing community for some valuable insights! 🌐💬 ❓ How can we serve you better? Tell us your thoughts, suggestions, or even your wildest dreams in the comment section below! 📝🗯️ We're all ears and can't wait to hear what you have to say! 🙌 Remember, your feedback is crucial in shaping the future of DoTradeShow! Together, let's take this amazing journey to new heights! 🚀💼 #DoTradeShow #CustomerFeedback #OpinionsMatter #LetsImproveTogether #TradeShowCommunity

And that’s a wrap on the conferences we’re attending in 2023! This was just a sample of the swag that we gave away at each conference. 🔥 What new or returning swag do you want to see in 2024? #ConferenceSwag #BrightFire #GetFound #DigitalMarketing #InsuranceMarketing

“The coolest thing we’ve seen in swag.” 😎 Kick off your 2024 planning with swag your team will love ✨ We know – it’s not even January yet – but it’s better to be prepared, right? Swag from &Open is easy to send and guaranteed to be worn long after the offsite is over. Book a demo here 👉 andopen.co/swag to see why brands like Intercom, Pleo, and Tines love us, and tick a 2024 thing off your 2023 to-do list ✅ #swagforlife