Jon Winkel’s Post

Earlier this year, I wrote about "The Support Gap: An Opportunity to Help Gen Z in an evolving educational & professional landscape" Because from financial wellness to upskilling or internships - Gen Z is looking to brands for support! Today, brands from Burger King to The Coca-Cola Company to Lockheed Martin are starting to take note, leaning in on new scholarships to capture Gen Z.. MARKETING MEETS THE STUDENT DEBT CRISIS "On the surface, giving money away seems at odds with most corporate goals, particularly in an era of cost-cutting and layoffs. And the idea of businesses utilizing scholarships as a marketing tool may have a whiff of impurity to it. But in the end, it’s better that some money is making its way out of corporate coffers and into the hands of young people, says Cait Lamberton, a professor of marketing at the University of Pennsylvania and co-editor of the Journal of Marketing." 📚 Check out more here: https://lnkd.in/g4kTiD7U #GenZ #financialwellness #genzbrands #Genzmarketing #scholarships

IN THEATERS JUNE 27 --- Join America’s favorite storyteller on an epic journey to the heart of Washington DC. Drawing from his blockbuster podcast “The Way I Heard It,” this cinematic tour de force will take viewers to the frontlines of the American Revolution, World War II, the Civil Rights movement, and more. https://lnkd.in/g4H8s_3N Time for a national revival now that so much manufacturing is moving back to the US. This means reconstituting the value of Hard Work. There is an exceptional talent that can be pulled back into the workforce if they know they are part of Building a Stronger and More Connected Nation! Mike Rowe, mikeroweWORKS Foundation is a national advocate for reconstituting the value of Hard Work. Closing the WILL GAP by bringing back the respect and importance of Community colleges, trade schools, apprenticeship programs, mentoring, and small businesses. "America has become slowly but undeniably disconnected from the most fundamental elements of civilization—food, energy, education, and the very nature of work itself." Mike Rowe Industry 4.0 is dependent on millions of new diverse jobs and every job has a critical impact on society. Autonomy Institute https://lnkd.in/gwv2pnXe #workethic #productivity #education #future #scholarship  #skills #apprenticeship #infrastructure #economy #technology #transportation #leaders #people #jobs #growth #energy #data #university #work #society #community

Buy a book and get a free beer??? ... that time I covered a bookstore promotion that caught the ire of the University of Nebraska Chancellor. This was a fun one to cover, especially since I was actually in my senior year at Baylor University. I was getting my final "internship" credits to graduate by working as a news reporter making $7.50/hour for KPTM in Omaha. Storytelling Tip: When a promotion or story has a controversial or compelling twist, you're going to get people's attention. Even if some people get riled up, what is most important is that your message lands with the target audience. This one is pretty obvious, but it's also pretty brilliant from the Nebraska Bookstore, which is adjacent to, but not affiliated with the University. The bookstore manager talked about the "customer-stickiness" when they get a customer to buy that first product. Values driven, privately held businesses work with Story on Purpose to leverage authentic storytelling to generate business leading up to a transition, drive culture through transition, and preserve Legacy post-transition. #storytelling #storytellingforbusiness #InstantClarity

I had the honor of presenting at my alma mater, Muhlenberg College, today for Alumni Week! (note: The screen didn't actually look this strange 😉) I was lucky to secure a job right out of college at PBS and what surprised me the most was discovering how incredible the content was. I was amazed at the diversity of genres and the high quality productions...and I was frustrated that none of my friends knew about it! I couldn't believe that I had spent my life to this point thinking that PBS was just Arthur and Sesame Street. It's an open secret that PBS has struggled with the "missing middle" audiences. It always our goal to find ways for PBS content to grow along with our viewers...to be engaging at every stage of life. So I love nothing more than speaking to groups of college students about what PBS has to offer. College students are at an age that is close enough to watching PBS Kids to still have fond nostalgia, but also to appreciate thoroughly researched, important documentary content. When I explained how the PBS system worked and what we had to offer, they were astounded. Numerous students told they had no idea...and had never considered PBS as a career option. What better place to start than your local PBS station? PBS stations are in all 50 states...so they are accessible to these students in their home towns! PBS stations have internships...and many of them accept independent films to their air. PBS is all about showcasing a diversity of experiences, voices, and perspectives, and my message to these students was that we need them. They are the future. We can't continue to make an impact...and continue to grow that impact...without them. I was amazed when some of the students started giving ME notes about how to connect with their age group. If we, as public media, do more to engage with students...to share about public media...and to ask for their perspective, imagine what the future could look like? I'm leaving my session as inspired as I hope these students are...and looking forward what the incredible creators of today and tomorrow will bring to the world.

🎧 Listen to The University of Texas at El Paso's Vice Provost Louie Rodriguez and Education at Work’s President Jane Swift on The EdUp Experience and learn more about the highly successful partnership with Discover Financial Services that places UTEP students in flexible, paid jobs on Discover’s consumer-facing financial services team. 🎉 The partnership began in 2022 with 29 UTEP students. Currently, there are 144 UTEP students working for Discover Financial Services, and 371 EAW students total working for Discover across Southwestern US.  📋 Latinos are underrepresented in financial services and management careers. According to recent data from the Bureau of Labor Statistics, Hispanic or Latino individuals account for 11.2% of workers in management, business and financial operations occupations. 🌟 This partnership exposes UTEP students to a high-quality career pathway, and grows Discover Financial Services’ pipeline of diverse, early career talent. Check out the podcast and let us know your thoughts in the comments below! Elvin Freytes Joe Sallustio, EdD Benny Boas #EdUp #UTEP #EarlyCareerTalent #DiscoverFinancialServices #WorkBasedLearning #CollegeRecruiting #TalentDevelopment #FinancialServicesCareers

College isn’t for everyone. But it changed my life. Here’s how. The dude in the photo (they called me T-Neves) was a first-generation college student. After my freshman year, I went back to my small hometown and worked the 2nd shift at a factory all summer. An internship in Detroit with a major food company came after my sophomore year. The next year, I interned at Walt Disney World in Orlando. After my senior year, I lived and studied abroad in Spain. A master’s degree from an Ivy League school followed. I got the “good job” everyone talks about after graduating in South Florida. After a year, I quit the “good job” and moved to New York City with less than $1,000, with dreams of breaking into the television industry. Almost 3 years later, I had my big break and was on live television every day. My 12-year career in TV included working for major networks like NBC, MTV Networks, and PBS. Today, I’m a global speaker, international bestselling author, coach to men, and creator of the Man Morning Network. None of this would have happened if I didn’t go to college. And what’s wild about this post is that it’s only focused on career stuff. It doesn’t mention the amazing relationships I made, world travels, and life-changing experiences (good and bad) I had all because of college. None of this would have happened (especially the relationships) if I had immediately gotten a job after high school and learned everything off of YouTube or online courses. Making money is great. And ... some of the happiest, most profound times of my life happened when I was broke, “wasting my time” in college. College isn’t for everyone. But it absolutely was for me. PS: I’ve always found it ironic that most of the people who say negative things about college have college degrees. PS 2: My book '50 Things Every College Student Should Know' shares how to get the most out of your college experience from day one on campus.

We've been featured in Fast Company! At ScholarshipOwl, we’re thrilled to witness major brands like Burger King, Coca-Cola, and Lockheed Martin utilizing scholarships to connect with Gen Z. A recent article by Fast Company https://lnkd.in/dih-hZ3z showcases this growing trend where scholarships are being leveraged to foster engagement and loyalty among young audiences. The ability to create scholarships can be an asset businesses, especially as they’re trying to connect with Gen Z—which are notoriously difficult to nail down as a consumer set. “Brands don’t really have a way to reach them,” CEO David Tabachnikov says “They aren’t watching TV, they’re browsing with ad blockers . . . and yet, they’re the biggest future consumer segment. The brands that catch them? They gain customers for a very long time.” “Scholarships are one of the few ways to actually reach them,” Read the article below and learn more about scholarship campaigns here: https://lnkd.in/d8CW7HmW #genzmarketing #scholarships #advertisingandmarketing

Only 2 weeks left of my 4 (and a bit) year university journey🌟 – time truly flies when you're on a mission! Reflecting on this whirlwind experience, I can't help but feel enormous gratitude for the challenges and triumphs that have shaped my path. Four years ago, I embarked on an adventure at QUT, stepping into the realm of Business and Communications – a decision inspired by my brother's footsteps. While I never saw myself as the "academic type," I embraced the challenge wholeheartedly. Today, as the finish line is in sight, I realise the invaluable lessons learned extend far beyond the classroom. The journey wasn't without its curveballs. Just three months into my studies, the world was struck by the unprecedented challenges of COVID-19, forcefully pushing everything into the digital sphere. While many mourned the loss of the traditional university experience, I found myself navigating a different path – one where academia seamlessly intertwined with real-world experience. Halfway through my second year, I decided to take the challenge of finding a job in the marketing industry. Despite numerous rejections, one company saw the potential in me, allowing me to learn, grow, and thrive. What followed was a journey of self-discovery, where the boundaries of my capabilities were constantly challenged, and where the office became my classroom. Today, I have the invaluable experience of navigating a workplace, skills you can only acquire when working in the field, and yes, a soon-to-be-acquired "very expensive piece of paper" and I am about to turn the page onto a new chapter. Now, in the pursuit of a career in Social Media Marketing, there is promising excitement, challenges, and endless growth opportunities🎓

I was invited to Wilbur O. and Ann Powers College of Business at Clemson University this week to speak in a series of panels. I was with five other alumni Jonathan Ridgway Kevin Lamberson Alice Crowder Danny Ortiz Bill Durrell of various business tracks and leadership levels. The students in BUS1010, which introduces freshmen to college, orientates them with the Business School and prepares them to pick their majors, had to prepare questions for us for their final exam. They inquired about our careers, entrepreneurship, resume building, internships, career progressions, salary negotiation, our time in college, and what we wished we had done differently. Here are the nuggets of wisdom shared collectively by the panel that seemed to crop up in every class: Constantly build your network. Be curious. Culture is super important. Take risks. It’s OK to pivot. Initiative & preparation will take you far. Be purposefully dynamic.  Communication is key. Verbal AND written. Read. Know about the world today. Special “kudos” go out to the students who stood up to ask the questions and who took the initiative to speak to the panelists one-on-one. It takes guts and shows leadership because it is hard - especially amongst your peers. I capped the evening at a Graduation/Networking Event for the Clemson University Leadership Signature Program. LSP provides a live learning environment for students, via a fully functional corporation run by students complete with projects, committees, budgets, and an organizational hierarchy with promotions. Special thank you to Bill Tumblin for inviting us into your classrooms and Keith Balts for hosting us at the LSP event. Based on what I saw, the future for Business - whatever path these students take - is bright. The students are also super fun and full of life (photo evidence below). #business #clemsonuniversity #curiosity #preparation #leadership

Explore this article by Applied Arts Media that showcases our Timestamps campaign, a collaboration with Wunder. Our goal is to bring more awareness to the career development sector and get people interested in finding out more about what you do, and hopefully drive more people into joining the sector. #careerdevelopment #campaign #career #novascotia #employment