Jon Bambalas’ Post

As the online landscape continually evolves, healthcare marketers and brand managers must adapt. Ready to confidently tackle and mitigate pharmacovigilance risks? Dive into our comprehensive guide for insights and best practices. 📖🌐 ➡️ https://bit.ly/3ZAV5Jf

As the marketplace continues to evolve, brands can use thought leadership as a tool to stand out from the crowd and shape industry conversations. https://shorturl.at/A7F8F #ContentMarketing #MarketingStrategy #SocialMediaMarketing 

Account-based marketing (ABM) is frequently seen as a strategy reserved for corporate giants with sizable budgets. However, the reality is far more inclusive, making it accessible to companies of any size, even those with limited resources. ABM offers a more cost-effective way to target the ideal customers while maximizing ROI. With limited resources, every marketing dollar counts, and ABM ensures you're investing in prospects most likely to convert. In essence, ABM is about quality over quantity, making it an attractive choice for companies of any size. Don't let the misconception that ABM is exclusively for large corporations hold you back – this approach can be the key to unlocking your company's potential, no matter its size or resources. Read our case study to learn how Breezy Hill helped PatientBond grow its brand awareness by leveraging ABM marketing strategies. 👉 https://hubs.ly/Q027JZ1k0 #BreezyHillMarketing #abm #b2bmarketing #healthtech

Here we are at one of our monthly Shire Marketers meetings. Brainstorming ideas and planning our next steps. Some exciting things are coming your way. Stay tuned! 🤭 #marketingteam #businessstrategy #planningmeeting #professionaldevelopment #marketinggoals

Unlocking Advanced Social Media for Pharma Assess your social media level to pinpoint areas for improvement by leveraging the potential of social platforms within the pharma industry while navigating the complex regulatory landscape. This LiveWorld eBook offers insights into strategic approaches for pharma brands to unlock the power of social media for brand awareness, patient engagement, and customer support. Access Here: https://lnkd.in/eZEdrACH

We often hear clients expressing their desire to highlight their brand or product's superiority over competitors. They believe their product offers more benefits to customers than others in the market. However, relying solely on product-led differentiation is becoming less effective. In today's saturated market, competitors can quickly duplicate features or benefits, rendering this approach flawed. Despite this, many marketing professionals continue to prioritize product-centric messaging. While it's understandable that clients want to showcase their offerings, it's essential to recognize that this approach often leads to being overlooked by customers. The real challenge for businesses isn't just beating competitors; it's capturing customers' attention in a crowded marketplace. Marketing professionals must shift their focus from product-led differentiation to crafting compelling positioning stories that set their brand apart. Crafting a unique positioning strategy helps businesses become memorable and stand out in the minds of consumers. This approach elevates a brand into its own category, a market of one. This ensures that customers actively seek out the brand for its strong positioning rather than merely comparing features. As part of my commitment to staying ahead in the field, I'm pleased to announce that I've recently obtained certification in Positioning from CXL. This certification equips me with the knowledge and skills to help businesses develop powerful positioning strategies that drive success in today's competitive landscape. Cyril Onih, MBA, PMP Elizabeth Anuoluwapo (Sisilizzzy) Ogunseye Israel Oladipupo O., Kayode Abass Kayode Ebatamehi Allen 'Drexel' David Ogbleba Moses BSc, MSc, SHRM-CP Chukwudi Nwokike Ifeoma Remare-Ina Chukwuma Johnbosco Amobi Enitan Olufojude, PMP, AMBP. Thomas Esther Rereloluwa Obinna Nweke Chukwuebuka Mgbojikwe Flavilla Fongang Peep Laja Umesh Mane BHUPESH UTREJA Nisham Chhabra Jumael Oladele Adaeze Obi-Okoye Okoye Pamela Honour Aigbekaen Happiness Erondu Olamiposi Grace Odofin Mofoluke Omole David Ogundare Oluwafunso T. Taiwo April Dokubo Olatunde Ademosu, arpa Temi Badru sopuru davies-onwudiwe Joshua Akpati Genevieve Chukwuma Idris Yusuf

Management teams: analysis ✅ strategy ✅ briefing ✅ creative ⛔️ disruptive ⛔️ bold ⛔️ iNRV8 Specialist Agency - brand & innovation concepts ✅✅✅ Follow us and request case studies. #fmcg #branding #marketingandadvertising #transformation #managementskills

I've been enjoying the interviews my teammate Scott Davis is doing with CMOs and marketing executives who are leading relentlessly relevant brands. One of the latest features Kelly Jo Golson of Advocate Health and covers the changing landscape and patient perspectives in healthcare. It's fascinating how things have changed since the pandemic and how organizations are responding to it. Golson mentions several important elements of strong marketing like relevance, trust, consumer experience, adaptability, agility. What stands out to you that you could apply to your strategy? https://lnkd.in/geXTVUh8 #AakeronBrands #Branding #CMO #MarketingLeadership

Learn more about ramarketing's approach to Brand Activation from my wonderful colleague Catherine Hunter 👇

Paul Donagher writes about the best practices that drive #brandgrowth and transform research insights into actionable steps. Find out how a collaborative approach to research helps teams gain alignment, builds a strong research framework, and creates activation strategies for maximum impact. #researchinsights #activationstrategies #bestpractices #businessgrowth https://lnkd.in/gkKj69_6