Today marks a huge first for ZOE. We know that what we eat is the most important factor in ensuring we feel our best, today and for years to come. We also know that our busy lives can get in the way. Inspired by many conversations with ZOE members, our scientists started working on a way to help people eat more plants. 2 years later I’m delighted to introduce Daily30+, a first of it’s kind, wholefood supplement delivering 5g of fibre from over thirty plants in one scoop. As a science-first company, we ran a randomised controlled trial to prove it works. I am really proud of the results which you can read here: https://lnkd.in/eC8i2ewz For the last four months, I have been adding Daily 30+ to my breakfast daily. My parents and my parents-in-law do the same. I love the benefits — and the great flavour and satisfying crunch. I’m grateful to our members for the idea and so proud of all the team who have worked to bring this product to them.
Is the full trial report available, and will this be independently verified? In your website post, it says that 45% reported an increase in happiness; does this mean that 55% reported unhappiness or an increase in unhappiness?
Game changer. As someone who follows a plant based diet and usually hits 40+ different sources of plants during the week, I can see how this supplement can really help the people that are struggling to do so. Companies like Deliciously Ella have been working so hard (and successfully) to make plants more “sexy” and accessible, making it easier to increase our average weekly intake of fiber. However, we know that some variables such as lack time, financials, digestive disorders, or habits, do get on the way. Whilst I will always support a food first approach (which is embedded in Zoe’s ethos) I do see the enormous advantage of a supplement. Thank you ZOE for your ground breaking research, I am super excited to see how this product can help our society increase their fibers intake and ultimately achieve better health and longevity!
Jonathan Wolf what happened to gut retest you promised previous members last September if they rejoined? Still waiting on this!
Congrats Jonathan Wolf and team. I am excited to try the 7 day pouches from Waitrose to experiment with the taste. Seems like a differentiated product and a simple addition we can make to our diets; ‘the icing on the cake’ to a healthier pattern of eating (not instead of).
When does it hits the US shelves?
I have been Zoe fan for years! Great to see this innovation hit the market. And so funny Jonathan Wolf that great flavour and crunch are among the benefits for you, this is how we know you from the podcast - taste first 😅
My heart sinks seeing this. Why can’t we educate and help people eat more real food? More enjoyable and far wider range of nutrients and benefits than a reductionist, commercial approach like this?
I was a real advocate for Zoe but lately feel disappointed with the direction they’re taking, seems to be more about making money than authentic nutrition advice and well being
Serial Entrepreneur. GM UK @Foodles (B Corp). Foodtech expert. Certified Fitness Nutritionist and Personal Trainer.
1wHi Jonathan Wolf, I truly appreciate ZOE's commitment to science-based nutrition, but I have some concerns I'd like to share: 1/ This One-size-fits-all supplement seems to contradict ZOE's core principle of personalized nutrition. I would expect you to offer customized formulations based on individual test results and needs. Is this the next step? 2/ At £39/month, this processed supplement is neither the most affordable nor sustainable way to improve nutrition for most people. How does this align with ZOE's mission to make healthy eating accessible? 3/ While the ingredients are "natural" and plant-based, is there evidence that this supplement is more effective than simply incorporating a wider variety of whole plant foods into one's diet? Could this provide another excuse to not make positive dietary changes towards whole foods and plants? 4/ How will ZOE maintain objectivity in its personalized nutrition advice while also selling a supplement solution? This could undermine ZOE's credibility in its core business and create a conflict of interest. I still believe ZOE has the potential to make a significant impact on public health but I'm concerned about the direction you're taking.