Jonathan Emmins’ Post

Purpose Disruptors Advisory Board… As they enter an ambitious new phase in their mission to drive the advertising industry's climate transition Purpose Disruptors has announced the formation of our new Advisory Board. The extraordinary group of people, includes seasoned Sustainability Leaders, progressive CEOs AND a pioneer in representing Nature on the Board. This collective of respected, influential leaders with a track record of driving change. We are incredibly proud to see Amplify Creative Lisa Aoyama on the Advisory Board alongside Anna Lungley, Alexandra Pimor 🌻🌍, Ben Essen, Caroline Davison, Hugh Baillie, Kate Waters, Marco Rimini, Dr Orit Gal, Paul Rowlinson, MSc, Tim Pritchard and Xavier Rees. They'll join Co-founders Robert McFaul, Lisa Merrick-Lawless and Jonathan Wise working to reshape the future of advertising, moving towards regenerative business models and sustainable practices. #PurposeDisruptors | #ClimateAction | #SustainableAdvertising | #RegenerativeFuture | #AdvisoryBoard | #IndustryLeaders | #Trailblazers

Igniting the Olympic flame in the hearts of the French… Marion Gommenne, creative strategist at Amplify has been talking with Stratégies about how brands can help rekindle the French’s love for the Olympics. “Faced with the rejection of the Games by some French people, brands can reverse the trend by playing the inclusion and authenticity card, while focusing on concrete actions.” Read the full article here: https://lnkd.in/eacw6g3n #creativity | #Olympics | #community | #content | #brandexperience | #opinion | #France

Check out our latest work with PlayStation.

Women in Media Awards... Paige Lewis, Head of Brand + Growth APAC at Amplify has been taking part in judging B&T's Women in Media Awards 2024. These awards focus on recognising the incredible female-identifying talent across Australia's Advertising, Marketing and Media industries. Reflecting on the high standard of the submissions, the process reminded Paige of why she chose to work in this industry and of all the exceptional women who have inspired, challenged and mentored her. The winners will be revealed in August! #creativity | #inspiration | #community | #Australia | #Awards

B2C thinking in a B2B world … The Tubi Cabana, aka Club La Croissete, was a multi-functional space designed to welcome creative conversations, creating an environment to build authentic connections and ensure Tubi’s guests were provided plenty of respite from the heat and chaos of Cannes Lions week. From business meetings, to thought provoking panels, to cocktail hour on the terrace - the Tubi Cabana sparkled all week against the backdrop of the Cote D’Azur. As a hub for free expression, and built for a community of original thinkers, the Tubi Cabana hosted a lineup of cultural architects including Business Leaders, Brand Marketers and Creative Visionaries. Visitors were invited to engage, connect, and get inspired by spirited discussions that push the boundaries of creativity and commerce. Across the 4 days of packed panel sessions, set against the backdrop of a stylish 70s disco inspired cabana, guests heard how Gary Vaynerchuk is reinventing brand storytelling, found out Liquid Death’s secret marketing sauce, and joined Issa Rae and Myles Worthington to explore how storytelling is being democratized like never before. Huge shout out to our fabulous and fearless Tubi partners Nicole Parlapiano, Cynthia Clevenger, Seana Sullivan, Erica Oropeza, Carmena Bell for trusting us with their vision to shake things up and create a stand out experience on the Croisette. #creativity | #design | #community | #content | #brandexperience | #experiencedesign | #experientialmarketing | #brand | #Cannes | #beach

Tomorrow we will be with Bloomberg Media as they kick off the new Bloomberg Green Festival in Seattle... #BBGGreenFestival The festival is a global collaboration between innovators, policymakers, entrepreneurs, artists, activists, musicians and more, to explore new solutions spanning the entire climate spectrum. You can expect talks by world-leading scientists and sustainability start-ups alongside breakout and networking sessions, live music and exclusive documentary screenings. https://lnkd.in/eD4d9KDT #creativity | #community | #brandexperience | #experientialmarketing | #bloomberg | #sustainability | #BBGGreenFestival

From London to Cannes… At this year’s Cannes Lions International Festival of Creativity, Pinterest hosted Brixton Finishing School’s #ARISE #FutureLeaders cohort, welcoming seven of their BFS alumni for a tour. Reflecting on the opportunity, BFS Alumni Sam Mukherjee, who is an Integrated Creative Producer at VCCP, said: “Attending this year’s Cannes Lions with the BFS ARISE Future Leaders team is a massive honour, especially as my current passion in the Content and AI space is in need of diverse representation more than ever; from removing barriers to entry on basic AI literacy to understanding diverse representation in data and empowering more young talent to use their identity as a framework for learning and creating in a new age of advertising.” Many thanks to Charlie Dawson, Kev(in) Audience, Kianna Lucilla Joseph, Larisa Wong, Munraj Singh Chawla, Sam Mukherjee, Selina Brathwaite, Dagmar Bennett FRSA and Ally Owen. Special thanks to Kianna Lucilla Joseph for creating this inspirational content. #BrandExperience | #ExperientialAgency | #CannesForAll | #carrer | #Inspiration | #CannesLions2024

Amplify PARIS latest shoot for Jordan x Opium… For their first Jordan collaboration, the iconic Parisian sneaker boutique OpiumParis celebrates founders Yace and Mounir’s Moroccan-French heritage. Through blending rich cultural traditions with streetwear, they empower the next generation to embrace their cultural roots and duality. Designed in Châtelet, the Air Ship showcases a mosaic pattern that draws inspiration from traditional Zellige – a decorative glazed tile handcrafted in Morocco connecting back to the double culture of Opium’s founders. We are the Artisans of our Future. Campaign directed and shot by the talented Otman Qrita. Big thanks to Jordan and Opium for their trust, and to our production partners Aswan and Somni.

That’s June wrapped… 2024 speeds along, and from being named Campaign’s Global Brand Experience Agency of the Year, to creating Chorus of Light at Vivid Sydney for Samsung and executing 3 stand-out beaches in Cannes, here’s some of Amplify’s June highlights. 🔵 Global Brand Experience Agency of the Year… Amplify was lucky enough to be named Brand Experience Agency of the Year at the Campaign UK Global Agency of the Year awards, judges praised Amplify for its “impressive forward-thinking work, from a variety of clients and industries.” https://lnkd.in/ewyugQPK 🔵 Cannes - Pinterest, Google and Tubi This year at Cannes Lions International Festival of Creativity Amplify was lucky enough to collaborate with Pinterest on ‘Manifestival’, Google and YouTube on ‘Google Beach’ and Tubi on ‘Tubi Cabana’. https://lnkd.in/eyfi6pdE 🔵 Samsung - Chorus of Light See your hopes for the future come to light Inspired by Samsung's Galaxy AI, Chorus of Light is an immersive art installation at Vivid Sydney that unites humanity through our hopes for the future. Amplify collaborated with Samsung Australia to create this optimistic experience that connects to our humanity, invites cultural collaboration, and builds collective awe while centring Samsung's innovation as the powerful tool at the heart. https://lnkd.in/epHhgFK5 🔵 Aperol - Aperidisco 2024 Aperidisco returned to Battersea Power Station this summer. Battersea Power Station was the place to be as Aperol Spritz serves up the perfect mix of joy, good tunes, and Summer vibes. Their joy-filled lineup featured DJ takeovers, karaoke, tacos, disco brunches, disco yoga, customised merch and even the opportunity to master the art of crafting the perfect Aperol Spritz while learning how to DJ. https://lnkd.in/evxzUBTg 🔵 Canva at London Tech Week… Wonder, Amplify’s dedicated B2B and B2E creative agency reimagining business experiences, has been with Canva Enterprise at London Tech Week 2024. Hot on the heels of Canva Create - the brand's flagship event, whose theme of 'Work Redesigned' focused on Canva's empowerment of creativity for every organisation - this was a key moment for the brand. https://lnkd.in/eXq8jS-f 🔵 Start with a spark…. Every Porsche starts with a dream, and their latest dream was nothing short of electrifying. Amplify partnered with Porsche to showcase the Macan and Taycan as true all-electric icons. https://lnkd.in/esh2xK7p #BrandExperience | #ExperientialMarketing | #Agency | #Wrapped

We are at the dawn of a new era in space exploration, often referred to as the ‘global space renaissance’ and this time Australia is a key player. Amplify Australia ECD, Tim Baggott, has been sharing his thoughts with Mumbrella about the incredible opportunities the next decade holds for brands to reach new audiences and build brand equity by tapping into the cultural conversation of space exploration.