Brand Leadership Community founder - Former IBM, ACNielsen & SaxoBank - MeasureCamp CPH organiser since 2017
Podcast out now: Re-live MeasureCamp Copenhagen 2024. https://lnkd.in/dMJyjb5Z Hear our discussion on Brand Metrics with Tim Ceuppens, Juliana Jackson, Nikola Krunic, and Denis Golubovskyi from Stape. Together, we unravel some of the complexities and evolving dynamics of brand equity and performance marketing as we move into the 'relationship economy', with a few 😂 along the way! #BrandMarketing #PerformanceMarketing #MeasureCamp #MCCPH24 #MarketingStrategy #BrandEquity #MarketingMix #ConsumerInsights #DataDrivenMarketing #MarketingTrends #DigitalMarketing #MarketingIntegration #ExperienceMarketing #FirstPartyData #MarketingInnovation #MarketingLeadership Photo provided thanks to Lotta Holm!
There were so many interesting sessions to choose from. It was inevitable to miss some good ones. I'm really glad that I have the opportunity to "revisit" MeasureCamp Copenhagen.
sounds like a fun podcast with great insights. brand metrics can be tricky, but it's cool to dive into the evolving dynamics. kudos to the team Jomar Reyes
Chief Marketing Linchpin 🌶️🫙
1mo"Let's use the photo where he's scratching his head" Thanks man 😜