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Chief Executive Officer

Fantastic read via #TastingTable by #ClaireRedden on how the drink aisle has become the best spot in the grocery store. It couldn’t be a more exciting time to be a consumer with so many options on the market (and on the shelves), from adaptogenic water to real beer to non-alcoholic beer. It has become a notably competitive moment for brands in the wider beverage category. We feel so fortunate to have received such immense positive feedback since we launched at the start of 2024. We are grateful for the vision of both our retail and distribution partners who look forward and see this continuing trend. As a dopamine-enhancing beverage, #IllicitElixirs continues to carve out its own path as category lines blur, while staying true to our brand's ethos in 2024 and beyond. #drinkhappythoughts To read the full story, click the link below: https://lnkd.in/gGTQbe7a  

How The Drink Aisle Became The Best Spot In The Grocery Store - Tasting Table

How The Drink Aisle Became The Best Spot In The Grocery Store - Tasting Table

tastingtable.com

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