John T. Lawlor’s Post

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Market Research | Strategic Planning | Marketing Communications | Enrollment Management/Admissions | Board Retreats | Edupreneurism

There are always a number of variables influencing students and families willingness to consider colleges and universities that solely require test preps. Being test optional is definitely a positive attribute for most prospective students and families—and the higher ed institutions that choose to stick with a test-optional process. #highered #higheredleadership #collegesanduniversities #enrollmentmanagement #admissions #HigherEdDive

What’s next for the test-optional movement?

What’s next for the test-optional movement?

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