John Cutler’s Post

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Follow the ⏲ and 🧠 : More impactful product teams tend to: ⬆ Spend more time and energy: - Interacting directly w/ customers and conducting deliberate and disciplined research. Synthesizing that research as a team instead of channeling it through a single person - Reviewing qualitative and quantitative data on how customers are using your products (and that guiding next steps) - Collaborating w/ internal partners on an equal footing, not as a request taker. Building shared understanding around opportunities you hope to tackle - Engaged in healthy debate on the way forward. Pressure testing ideas. Healthy skepticism. Explore/refine multiple options and paths forward. Return to the drawing board (if required) - Communicating, listening to, absorbing biz context - Talking about things that actually shipped or will ship soon. Getting stuff in front of customers that they can touch/respond to - Working with internal partners to minimize customer disruption and make releases and launches as smooth as possible - Revisiting assumptions & recalibrating confidence levels given new inputs - Gradually building conviction vs. forcing it. Getting key context into writing and inviting critique/review - Reworking things for the benefit of customers - Making decisions that stick long enough to take action - Extended periods of focused individual and collaborative work ⬇ And spend less time and energy: - Estimating work (specifically for filling up timeboxes, making "delivery commitments," etc., that don't provide customer value) - Triaging and responding to internal feature requests - Scrounging for data, only to find out that it isn't usable—this happens to everyone, but a bit more in certain cases - Providing updates to people whose primary interest is synthesizing and passing along the information to other people - Coordinating dependencies with other teams, handing off work, and spending time wrapped up in complex project management. Playing Tetris. Worrying about "allocating capacity" - Prematurely converging on detailed specifications as part of planning activities to "pass" arduous internal review processes. Getting overly specific on work more than a couple of mos out - Dealing with urgent reactive work (e.g., outages, rollbacks, etc.). Feeling the pain of debt friction vs. addressing the problem. Repeated workarounds - Navigating proxies—e.g., working w/ an engineering manager instead of w/ engineers directly or talking to a PM so they can pass on information to a designer - Focused on a single customer (unless they are an early design partner) - Making decisions that quickly go stale and don't survive until the next strategic/tactics shift. Negotiating consensus across multiple partners - General context switching—you have too much going on and waste time hopping between work - Talking about all the things you've delivered (even that might be a step up bc in many cases, it is talking about things that never get delivered)

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Sarah Emily Yack

International Product Manager at Berner

1mo

John Cutler , tell me more! What do you mean by synthesizing research as a team? When I do a customer interview, I take notes then - write the major points out - decide what they mean - categorize and bucket them - find actions/strategies/problems to solve from this - present my findings as a persona and user story At what point do I shake up the process to synthesize with the team?

Hazem Rady

Digital Disruptor & Inspirational Leader | Enterprise Architect | Tech Advisor | Process Transformation Expert | SAFe® Coach | Helping Organizations Adapt Digital Innovation for Business Success 🌐

1mo

Great insights, John! That's why agile should be embraced at all levels, not just in IT. In my organization, we mandated everyone to get certified before delivering anything. Knowledge is crucial to avoid counterproductive noise.

Alex Kuhner

Director of Operations, Data Platform at The New York Times

1mo

Navigating proxies is so ingrained in the culture of "optimizing" developer time that it can be hard to let go... but there's more damage than just creating waste. By not including the engineers directly they're missing context that could help shape their execution of the work along the way, and it can affect morale - when decisions come down from on high without full context the team can feel more and more disconnected from the work and lost, or even unappreciated.

Mario Huard

Change Manager & Agile coach chez Levio | Certified SAFe® 5 Agilist

1mo

John Cutler I want to add that to devote more time and energy to high value-added tasks, it is important to know how to delegate and to trust your team. Indeed, by delegating certain tasks to competent employees and giving them the means to succeed, the leader can concentrate on strategic and high added value tasks, while strengthening the autonomy and accountability of his team. This also helps promote the development of employee skills and creates a more collaborative and engaging work environment.

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David Eland

Agile/Lean Project Management | MBA, PMP, CSM, (I consult part-time. I have retired from full-time work)

1mo

Two thoughts 1. Start first with focus on eliminating non-value add work and spending less time and energy on low value work to increase available time for the list of things you should spend ore time on 2. Spend/invest more time and creative energy on experiments to improve the team - e.g. human factors like psychological safety, collaborative, cross-functional processes and methods (Liberating Structures )

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Sergio S.

Head of product, 10 years of product management and leadership experience in fintech, marketplace and SaaS

1mo

The key is WHY people are performing the unhelpful behaviors. My take is that it is often because of corporate BS: https://www.productleadership.io/p/hot-take-product-management-isnt

I love this, and definitely with teams I've been a part of or led, where we can get into the happy space of the left hand box we deliver more, and achieve better outcomes. When Product teams become missionaries, not mercenaries, great things can happen. But getting there is hard - knowing your customers inside out and understanding product performance is a great start.

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Nauras Jamal

Building B2B Software Products for 18 years | People & Value Focused Product Leader

1mo

My personal favorite - "extended periods of focused individual and collaborative work!"

Joanna Weber

UX Researcher | ScriptRunner | Adaptavist | Live in the future. Build what's missing.

1mo

As a researcher, I do a 'first pass' at analysis and then invite the team to join me on the Miro board and share their thoughts. We discuss it together and the report is an artifact of the meeting. It saves time, captures everyone's views, and is a lot more vivid than throwing walls of text over the fence.

So many of these points I can relate to on both sides

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