No matter what changes in corporate travel, one thing is certain: loyalty perks will reign supreme as a driver of traveler happiness. Suppliers are vying for our business in more ways than ever before, with content on a variety of channels and even some perks that are channel exclusive (read: #NDC). But on the flip side, today's travelers – myself included – are looking for more unique, personalized incentives than the points and miles that airlines and hotels have traditionally delivered. In my opinion, if suppliers can double down and deliver an unexpected gift at an unexpected time – travel's 'Finding Forrester' moment, if you will – they will have loyalty for life. As #AI developments continue to transform the shopping experience, the scope and potential of personalization may become the new battleground of traveler loyalty. But as exciting as this sounds, where does it leave managed programs that preference policy controls to curtail costs? Can travel managers balance the need for adherence with their travelers’ desire for choice? If you’re heading to GBTA Convention in Atlanta, be sure to drop in to the panel on ‘Debating your Loyalty’ which I'll be hosting with FCM Travel USA. Bring your opinions – and some popcorn – to watch it all unfold. #GBTA2024 #CorporateTravel #Loyalty
Jordan McCormick
1mo
Highly topical and intriguing topic! Will be a great panel discussion for sure
Such a big opportunity with loyalty X payment X organisation priorities. Looking forward to hearing more