John Horne’s Post

📣 Hey, eCommerce SMBs! 🛒 Ever feel like you're juggling too many balls to make your online store profitable? Worry no more! We've decoded the century-old 5 R's of Retailing to skyrocket your sales and customer satisfaction. 🚀 🌟 Here's How We Help: 1️⃣ Know Your Customers: We dive deep into analytics to understand customer demographics and buying habits. Tailored product selection and prices? You got it! 2️⃣ Profitable Inventory: We ensure you stock goods that hit your margin targets and are a hit with your customers. No more guesswork! 3️⃣ Strategic Stocking: Our data-driven models pinpoint the perfect inventory levels at warehouses closest to your most likely customers. No more overstocking or stockouts! 4️⃣ Pricing Perfection: Whether you're a small shop or scaling fast, we help establish regular and discounted pricing strategies to move your inventory while maximizing profits. 5️⃣ Timely Sales & Promos: From seasonal sales to emergency sweaters, we know when to introduce, discount, or closeout products for maximum impact and profits. 📈 You focus on your 'business'; we'll handle the nitty-gritty of ensuring you have the right product at the right price, time, and quantity for the right people. 🔥 Don't leave your success to chance. Let's work together to get your eCommerce business exactly where it needs to be! Contact us NOW! 📞👇 #eCommerce #InventoryManagement #ProfitMaximization #CustomerInsight #fulfillment #eCommerceShipping

📰 CNBC reported that online sales surged this past Black Friday, as $9.8 billion was spent online. ✨ What does this mean for brands? Prepare for 2024 by reading our recent findings from the holiday shopping season, and what they mean for the future in our latest blog, featuring insights from MikMak, Suzy, and Reckitt. #eCommerceMarketing #BlackFriday2023 #2024Planning #Marketing

𝐓𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐒𝐭𝐨𝐫𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐒𝐡𝐨𝐩𝐩𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 (𝐑𝐞𝐯𝐢𝐞𝐰 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐜𝐡𝐨𝐥𝐚𝐫𝐥𝐲 𝐀𝐫𝐭𝐢𝐜𝐥𝐞 - 𝐆𝐨𝐢𝐧𝐠 𝐭𝐨 𝐫𝐚𝐜𝐤𝐬 𝐨𝐫 𝐆𝐫𝐮𝐞𝐧 𝑩𝒚 𝑬𝒉𝒓𝒆𝒏𝒃𝒆𝒓𝒈-𝑩𝒂𝒔𝒔 𝑰𝒏𝒔𝒕𝒊𝒕𝒖𝒕𝒆) Hey there shoppers! Imagine going shopping in a big supermarket—pretty exciting, right? But did you know that the way stores are designed can actually influence how you shop? Calm down.... let me break it down for you 😉 So, there's this notion from Victor Gruen (who invented the modern mall), that modern stores are designed to make us a bit confused. The goal is to make us wander around the store without a specific plan, and this is called the Gruen transfer, especially when it comes to buying things on impulse. But here's the interesting part: the success of a store depends a lot on the location (& shoppers). More shoppers coming into the store means more potential sales. Now, you might think it's because of clever advertising, but it's not just that. It's because a typical supermarket has a ton of products—over 30,000! But on average, a household buys only around 300 different products in a year. Now, imagine walking through aisles and aisles of products. In reality, not many people walk through every single aisle; most stick to the edges of the store. Why? Well, shoppers like having some space, and they avoid crowded aisles. They prefer taking a wide path around the store, often called the "racetrack," where they can see everything. And here's a fun fact: the ends of aisles are like prime spots in a store because more people pass by there. Implication for Store Owner and Shopper Marketing Manager: It's important to understand how shoppers naturally move in a store. You want to make sure your products are in those valuable spots where more people can see and buy them. So, the next time you go on channel / store visit, notice how shoppers move through the store. It's all a bit like navigating a racetrack, isn't it? Do you need support with creating actionable plans based on these insights? Feel free to send me a direct message. Let's work together to transform these learnings into effective plans for your brand and product portfolio. (PS: you can access the original article here - https://lnkd.in/dC-WPRqM) ~ D.K.O #saturdaythoughts #brandpreneur  #shoppermarketing  #BrandDevelopment #brandmanagement  #marketingenthusiast  #influencermarketing  #linkedininfluencer  #digitalmarketing  #linkedinlearning  #SalesTransformation  #linkedintopbrandstrategyvoice 📸 📹 Disclaimer: No copyright infringement intended. All rights and credits are reserved for the respective owner(s).

239 billion bucks. That’s how much online holiday retail sales amounted to in 2022. Woof! With the 2023 holiday season just around the corner, it’s time to take a look at some of the most popular strategies top retailers employed on their sites to bring in that Q4 dough 💰 last year. Check out our list of 55 real holiday homepage examples (with screenshots 📷) from the 2022 holiday season: http://ow.ly/9yZK50MhxCT #ecommerce #blackfriday #CRO #holidayshopping #digitalmarketing

Research from Intellias found that when making online buying decisions, U.S. #consumers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media https://lnkd.in/efJT3W-S #retail #retailers

This year, food and beverage and health, personal care, and beauty categories will account for 20.9% of ecommerce sales. That figure will grow 2.7 percentage points by 2028, as categories that once dominated—including home furnishings and electronics—lose share. #omnichannelretail #ecommerce #digitalpenetration #consumerinsights

Smart things that online retailers do that are rarely transferred into the physical shopping experience. 1. Impulse prompts A few words can achieve a lot when it comes to the behaviour of a shopper. "Back in stock" gives the shopper that sense of a) excitement that they have timed their purchase well, and b) reassurance that others have loved this item or product. How can we creatively place prompts like this in-store? "Back in stock" "Best seller" "Limited availability" 2. Pairing, matching, styling. How do we create digital click-through in the physical store? If you like this, here are three other items that will go with it. It's not easy, but it's certainly not impossible. This is where we need to look closely at our store staff education and approach combined with VM and merchandising. It could be as simple as a QR code scan tag on a mannequin, or a shelf. 3. Using data from our online channels to inform our store environment. Using data to create exciting, relevant and impactful moments is THE opportunity (in my humble opinion). Knowing what's trending, the best selling tee right now, the hottest pram, the most loved boots... whatever it is, feed this information into your store environment to motivate and navigate your customer. There are so many creative avenues for this data to manifest in-store.

I'm looking at an e-commerce store that has over 70(!) "category" selections options down the left side of their store page. They include of mix of categories and subcategories. This is just a no-no. Customers might scroll down through the first 15 or 20 and leave the site. Even if they know exactly what they're looking for, it's still incredibly difficult to find. Do the work to organize and simplify your product classification!!! #ecommerce #onlineshopping

Check out Searchspring's latest case study with Didriks. You know where to find the link. 🔍 Didriks, an independent homewares store, partnered with Searchspring to enhance their online shopping experience and drive growth. 🚀 With Searchspring's powerful search, merchandising, and personalization solution, Didriks took their merchandising efforts to a new level. Engaging banners and custom landing pages aligned with their marketing strategies captivate shoppers and drive conversions. ⏰ Saving time with scheduled merchandising, Didriks easily curates campaigns in advance and sets them to go live automatically. Streamlining the product discovery journey, they utilize search autocomplete to offer relevant search terms and AI-powered product recommendations based on shoppers' behaviors and habits. 💥 The results speak for themselves! Didriks experienced an outstanding increase in online orders and revenue driven from on-site search activity. Shoppers using search generated 6.8x higher revenue per visit, while cross-sell recommendations achieved a 6.3% conversion rate. 💪 Partnering with Searchspring, Didriks is revolutionizing the way they connect with their shoppers and drive success in the competitive ecommerce landscape. #ecommerce #onlineshopping #retail #personalization #merchandising

How many of us have received product recommendations for items we've already purchased from a retailer? What a waste of an interaction, and it clearly shows the retailer isn't using all available information. In general, personalization is doing a good job utilizing in-the-moment behavioural information - I just viewed Product X, or Category Y, or just added an item to the cart, or abandoned a cart. However, personalization often doesn't look at my lifetime purchase history and align it with product information. Have I bought Star Wars-themed products in the past and a new one is about to be stocked? Do I only buy the best quality, but only when on sale? Shoppers expect and react better to personalized offers that really show you understand their purchase patterns and are helping them to buy versus trying to sell. #ecommerce #onlineshopping #personalizationmatters