To gain broad adoption, clean energy solutions must be cost-competitive. We can’t get to net zero emissions until we eliminate the green premium, the additional cost for cleaner alternatives. We've got to make the right outcome the profitable outcome, so that it can become the probable outcome.
I love the message in John Doerr’s new book that in order to eliminate the Green Premiums, we need to make a scalable plan now: https://b-gat.es/3kpaqcJ
Thanks John. Well said. Glad to let you know that in the Nordic countries, in the EU, the green premium is already zero today. As all our offered electricity contracts are carbon-free. With best regards from the Nordic countries, the Happiest Region in the World for the 5th consecutive year, according to the United Nations World Happiness Report 2021. 🙂
Consider green premium was charity for earth and humanity so it must be tax deductible then the competition will be balanced in the so called free market.
Umm, the green premium would be eliminated much faster if negative externalities were considered and priced in. That’s a failure of governance, precipitated by corporate monopolization.
Eliminating government subsidies would go a long way toward putting green energy on the same financial footing as fossil fuels.
That's just how capitalism works. I think we are seeing how companies like Tesla can do both!
Great piece! I love
Well said John. Couldn’t agree more.
It's quite possible our industrial models are no longer adaptable to change without losing capital. The richest 1% now control our fate if the way forward is profitable.. There is no guarantee of wealth in the future. Wealth is a product of money velocity. Money in circulation has no value. The fact we are chasing money alternatives illustrates that too few hold all the money. The rest hold debt, paper or personal credit balances which are not money. They can only be paid in today's dollars. Dollars that are providing diminishing returns due to inflation and socio economic tax law written for the holders of money. People can't buy into what they can't afford. They look for substitutes.. Block Chain NFT and The gig economy have open the door. Money can't buy what's not there... 7.8 billion on earth. 5.9 billion growth in human population in less than 100 years. What took million of years to get to 2 billion took us the blink of an eye to prove Malthus right.