Johannes Leonardo’s Post

🖤 Iconic Leadership in Branding - Nike’s Air Jordan 🖤 You may wonder how Nike won Michael Jordan’s business after competing against top athletic industry experts like Adidas and Converse. Here’s how Sonny Vaccaro succeeded in transforming Nike’s brand vision into a reality: 1. Faith + Passion: Deep belief and perseverance in Michael Jordan - He was the rising star that would significantly change Nike’s future and leave a legacy for us all to remember forever 2. Action: Took the initiative to visit Michael Jordan’s family at home in North Carolina to ask the question 3. Strategy: Catered the shoe design entirely to Michael Jordan, making it unique and original to him 4. Execution: Authentically and inspirationally spoke to the philosophical meaning this would have on all of our lives Tune in and listen to Matt Damon’s portrayal of Sonny Vaccaro’s inspirational speech here: https://lnkd.in/eBPghaq9 ✨ “A shoe is just a shoe until somebody steps into it. The rest of us just want a chance to touch that greatness. You're gonna be remembered forever, because some things are eternal. You're Michael Jordan, and your story is gonna make us want to fly.” ✨ P.S. What moments stand out and completely changed everything in your life? Thanks for listening! Enjoy this? Please share with others. ♻️  Follow Emily Rossetta 🖤 for daily insights.

Rating branded content: Clarks x Popcaan Filmmaking:⭐️⭐️⭐️ Rewatchability: ⭐️⭐️ Shareability: ⭐️⭐️⭐️ Thoughts: Fun little film, great use of talent. #brandedcontent #brandfilm #BRANDO

The Cannes Lions International Festival of Creativity came to a close last week. The Publicis-owned Leo Burnett emerged as the most successful Indian representative with 45 points followed by McCann Worldwide at 28. Ogilvy stood third with 23 points. India won 18 metals, its lowest tally since 2019 when it had won the same number of Lions. There was no Grand Prix for any Indian agency. The shiniest of Lions were two yellow metals, one for McCann Worldgroup - Gurugram and the other for Leo Burnett (Subsidiaries of Publicis Groupe) - Mumbai. 1. McCann Worldgroup (CEO APAC- Prasoon Joshi) bagged India's first Gold metal of the year at Cannes Lions International Festival of Creativity 2024 in the 'Health and wellness' category. It won it for the "Fit My Feet" campaign that it crafted for Buckaroo India Footwear. Incidentally, this campaign also bagged a bronze metal in the same category and was also shortlisted for the 'Brand experience and activation' category. Here is the Campaign Link to watch - https://lnkd.in/dC7M5B9a P.S. - Stay Tuned to know more such exciting news and updates in the advertising and marketing world. . . #canneslions #creativityaward #cannesindia #publicisgroup #McCannworldwide #marketingagency #goldlions #digitalmarketingagency #worldwidewinners #adityaprenuer #adityapahwa #paidads #performancemarketer

The entire Barbie marketing storm these past few months has become a great playbook on how a legacy brand continues to be relevant across generations. I love these 3 key takeaways about the Barbie brand: 💄 Evolution makes a brand relevant, but PURPOSE makes a brand IMMORTAL. Trends come and go but values endure. 👠 Your brand is stronger for the DIVERSITY it represents and INSPIRES. Barbie models inclusivity and celebrates the differences that unite people. 👑 No brand ever truly succeeds without risking failure. Brands that matter can't be selectively purposeful, selectively authentic, selectively brave...they must be consistently all of those things. #marketing #branding #barbiemovie

Embark on a journey beyond the ordinary! Our latest brand film demonstrates our commitment to relentless innovation and excellence. Connect with ECU Worldwide and discover why we are known as “Great People to Move with”. #LogisticsMagic #ECUWorldwide #ECU360 #SupplyChainSolutions #LogisticsExcellence #GlobalTrade #InnovationInLogistics #SupplyChainManagement #LogisticsNetwork #EfficientShipping

A lot of people in our industry will look at this and go: "Wow, a great TV ad", "Brilliant creative idea", "This can win so many awards", "They'll increase sales for sure" etc. ....Sadly, this narrow view does not cut it the world today. Because the true value behind a polished and well produced film is a story that matters. A story that the brand feels the need to tell, and the people feel the need to hear. A story that's a statement – whether written as a sentence or told as a two minute film. The impact it has is the same. And for a few of us, that is the main reason why after all these years in this industry, we still love doing what we do. This is what "branding" is really about. This is how a brand understands itself, the world around them, and is aware of the constant cultural changes society is going through. This is how a brand is relevant. This is how a brand connects to people. #branding #brandcommunication #casestudy #storytelling #sportsmarketing #inspiration #adidas

Here is the trailer for our new short film Citroen. #indiefilm #shortfilm

Brands could live forever with a proper strategic direction and lots of creativity. Not easy for smaller brands in the digital era, but yet possible. Here some lessons from one of the biggest.

The Courage to Innovate: Taking Risks and Rewriting the Narrative in Marketing The ever-evolving marketing landscape is not for the faint-hearted. It requires audacity, an unwavering belief in your product, and the willingness to risk it all to stay relevant. Recently, Mattel proved this theory with a reimagining of Barbie, a well-established brand that has been around for over six decades. Barbie has seen many iterations, but Mattel's latest reinvention has boldly redefined the brand's identity. Known globally as an icon of beauty and fashion, the brand took a bold step away from tradition with its new movie and accompanying marketing campaigns, effectively breathing new life into the classic doll. Risk taking, especially for an established brand, is a precarious proposition. A brand's message, after all, is a significant part of its identity. Yet, Mattel showed us that taking the high road can yield dividends. Their leap of faith gave birth to an evolved Barbie that resonates more powerfully with today's consumers, a testament to the power of thoughtful innovation. The key lesson here is that brands must not be afraid of change. Even the most established ones need to innovate, challenge norms, and at times, completely revamp their image. The risk of stagnation far outweighs the risk of reinvention. Mattel's recent triumph with Barbie is proof that daring to do what hasn't been done before in marketing can reignite a brand's relevance, even in an era of rapidly changing consumer trends. It teaches us that courage, risk-taking, and forward-thinking are not just desirable traits, but necessary ones in the realm of marketing. So, as marketers, let us not fear change, but embrace it. Let us not shy away from taking calculated risks, because the reward could be the difference between fading into oblivion and ascending to new heights of relevance. Remember, it is through daring that brands like Barbie remain not only in the market but in the hearts and minds of consumers.

Memes on #barbiemania are all over my feeds! However, let's take a commercial approach to #Barbie and look at the #brands that were lifted by the hit movie. Mattel, Inc., Airbnb, ZARA USA, Crocs, Superga were some of the brands that captured netizen attention through their collaborations with Barbie. Interested to know how these brands were mentioned, and if your brand came out in our report? Read more here! Let us know if you want to also look at Truescope's stats on #Oppenheimer! #socialmedia #analysis #data #mediamonitoring #insights #dataxet