Joe Melendez’s Post

How do you make the perfect news story? 💭 With careful planning, powerful story-telling technology, and dynamic tools, we're here to support your creative needs with solutions that bring your content creation efforts to the next level.  Simplify your newsroom workflow and make sure your audience gets the vital information they need, without skipping a beat.  #Rossvideo #Newsroom #News #Broadcast #EndtoEndSolutions 

How do you make the perfect news story? 💭 With careful planning, powerful story-telling technology, and dynamic tools, we're here to support your creative needs with solutions that bring your content creation efforts to the next level. Simplify your newsroom workflow and make sure your audience gets the vital information they need, without skipping a beat. #Rossvideo #Newsroom #News #Broadcast #EndtoEndSolutions

If you want to be cannier with your media budget, then audio supports other media usage and makes those advertising 💰💰💰 go way further.... Check our Tripod, our audio advertising podcast 👇 #audio #audioadvertising #trisonic

SiriusXM just released a new report for advertisers about digital audio. Now, we know I'm biased, but... Pretty insightful data: 75% of the population listens to digital audio. Of those, only 36% subscribe to traditional TV. 900% - that's how much more trusted podcasts are to TV. 2300% is that figure for digital audio vs social media. 94% - that's how much more time Gen Z spends with digital audio vs CTV. The big takeaway for me is this: Your customers are spending 31% of their media time with audio, yet it typically only accounts for 9% of ad spend. Seems like territory ripe for the taking, no? Check out the full report for yourself here: https://lnkd.in/epMzxa5B #advertising #mediabuying #streamingaudio #digitalaudio

WHY SHOULD YOU CARE ABOUT FAST? Local news is one of the most popular genres on Free Ad-Supported Streaming Television (FAST) services. With FAST rapidly growing in audience and revenue, it represents a new revenue source and opportunity to reach wider audiences. In this piece, we explore the evolution of FAST, trends driving its growth, the FAST channel landscape, benefits and challenges for content owners, and monetization opportunities. Thank you to Patrick West and Amagi Corporation for sourcing material for this piece.

Harness the Power of Digital Tribes: Why TV Channels Need Focused Strategies Digital tribes, online communities passionate about a shared interest, hold immense value for media companies. Building a megamedia business around such a tribe, with TV as a central draw, is a winning strategy. Sadly, many misunderstand this concept. They overemphasize traditional 24/7 TV channels, a path that often fails. The key to success? Focus and a lean start. Here's what you need to know: 🧩 No need for a full TV channel. Advanced tech makes web broadcasting a perfect starting point. 🎭 Prioritize captivating programming. Create the go-to source for your niche, making your content the reason they return. 🫵 How to achieve excellence: Engage top experts: Interviews, regular shows Acquire compelling documentaries: Affordable options abound Cover key events: Become the tribe's exclusive source Embrace live & slow TV: Provide unique depth and a shared viewing experience This is just the start. Done right, TV becomes the cornerstone of a thriving niche media empire. Need to tailor this for your specific business? Let's connect! #digitaltribes #broadcast #mediastrategy #nichemarketing #TV

Consumers are exposed to over 4,000 ad messages a day. Check out this study which shows AUDIO grabs attention better than digital, social and TV ads. Not surprising, our ears are always "on". This study will help debunk the myth that video is better for brands. iHeart should be part of your marketing plans using broadcast and/or podcasting to capture the attention of your consumers. Let me help you do just that! #iHeart #WinWithAudio

Marketers are paying a reported $6.47 million for a network TV spot in Sunday's Super Bowl LVIII telecast! For that same investment, your brand could reach 214 million radio listeners for weeks or months with the same national coverage and more local relevance. See below for more insights from Katz CEO Christine Travaglini and industry research.   Marketers use audio to increase ROI and KPIs efficiently by expressing themselves creatively, localizing their message, and increasing awareness. Whether you want to reach a local market, state, region, or the entire nation, Katz Radio and Katz Digital Audio can help. Our assets reach 215 million+ radio listeners weekly, 250 million+ digital audio users monthly via our digital audio network with Spotify, 275K+ podcasts (with 150 million+ monthly impressions), and 100 million+ gamers.   Is your budget not Super Bowl-sized? No problem! We'll work to develop a budget-friendly plan that fits your goals together! Let's talk! Full article:

TV and Video are a crucial element of creating a loyal community. If you are a brand, business or any type of association that wants to build a “tribe”, then you must think about your own TV channel or even streaming service as part of your media strategy. Nowadays every business is a media business. So why not being a TV operator, too? #television #strategy #businessdevelopment #community #digitaltribe

ALL ABOUT TV'S PROGRAM APPEALS --How do we divide our TV viewing time by program genre? --How is streaming different from linear TV in this regard? --What are the main demographic drivers for program type viewing? --How much has the TV audience aged for each program type, including sports, over the years? --How many people are super sports fans? Who are they? Chapter Three of Total TV Dimensions 2024, which will be released at the end of the month, gives you the answers to these and other questions for all major TV show types, including median age comparisons which we have updated to reflect the current situation. If you care about how TV's content caters to varying demographic segments and how this is trending this is a report you can't afford to miss. We are offering subscribers an pre-publication discount as well as a chance to explore the complete editorial outline for all five chapters of this essential report. Take a look and while you are at it, browse the full collection of other reports and Alerts we offer, all available through a subscription to MDI Direct. There's lots of valuable--and exclusive--reporting available to those who want to anticipate rather than just reacting to new developments in the rapidly changing world of media. Pre-order Total TV Dimensions 2024 and save $75 with code TTVD75. Find out more and order here: https://lnkd.in/gcMs8Xe