Joe Melendez’s Post

Is CTV Hitting Maturity?   The trend of slapping ads onto formerly ad-free services isn’t slowing down any time soon.   Last week, Amazon announced plans to launch ads within Prime Video early next year – and you can expect other major CTV programmers to also “keep leaning in” to ads, according to Paul Verna, a principal analyst and head of the advertising and media practice at Insider Intelligence, speaking at AdExchanger’s Programmatic IO this week in New York.   https://lnkd.in/gzNNMYQN   Sabio Holdings (TSXV: SBIO) (OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and service providers in the high-growth ad-supported video-on-demand (AVOD) and FAST channel space. Its cloud-based CTV/OTT technologies provide publishers with distribution, monetization, and analytics while delivering ROI validation for brands and agencies.   #tsx #sbio #otcqb #sabof #sabioholdings Aziz R. Sabio Holdings 

IAB Tech Lab plans to introduce a Creative ID framework that companies will be able to use to tag specific ads with unique identifiers. This system will make it easier for ad buyers, sellers and ad tech intermediaries to monitor and manage streaming ad campaigns #Adops

The CTV market is behaving similarly to the early days of display. Publishers scratching for buyers are diversifying their SSPs in order to maximize sellthru, and the buyers are either paying a premium or facing confusion: https://lnkd.in/eshsb6V4 The TL;DR? The market is becoming confusing and premium publishers are limited in volume, so buyers need to test and learn what works best between direct buys and SSPs. The final takeaway? Just deal with it. That's easier said than done as most DSPs aren't set up for easily managing multitudes of PMP lines. Pontiac, however, is built for this exact purpose. We view our DSP as a PMPMP - A PMP Management Platform - and for buyers looking to manage and test many CTV executions at scale, we are the agile and effective tool to do so.

It's exciting to see how far JamLoop has come -- JamLoop has been featured in AdExchanger's article, as wonderfully laid out by journalist Alyssa Boyle. We've been tackling CTV advertising since 2018 and are setting ourselves apart from the pack. A lot of companies sell CTV/OTT ads these days but very few approach it the way JamLoop does: by combining the best of purpose-built CTV tech with a very high touch service model. Our approach of bringing the most salient real-time campaign data to life for both our customers and client services teams means a higher quality CTV experience and better outcomes. More exciting news to come! https://lnkd.in/gRHaPhe4 #ctv #ctvadvertising #ctvplatform #ott #ottplatform

#Tech and #media companies investing in developing their own #adtech infrastructure are not only ensuring greater operational efficiency but also creating competitive barriers that are hard to surpass. This trend reinforces the importance of adtech not just as a business tool, but as a strategic #IP asset that can define the future of #digital #advertising, once again putting the adtech industry in the spotlight for investors. Developing its own stack highlights Netflix's intent to control the technology driving its ad revenues, ensuring greater efficiency and customization in its campaigns. Also, on Wednesday, Warner Bros. Discovery announced a suite of ad products and shared new subscriber growth stats for Max. The company also touted Olli, the consolidated first-party data platform it launched last month. This strategic move is not just a statement of intent but a confirmation that adtech is a key component for companies aiming to maintain competitiveness and growth in the digital market. 🌟Growth of the CTV market: In 2023, Connected TV (#CTV) ad revenues in the United States were projected to reach $26.29 billion, a significant increase from previous years. This growth underscores the increasing importance of CTV as an advertising channel. 🌟Increase in programmatic ad spend: Global programmatic ad spending is expected to grow at a compound annual growth rate of 13.7%, reaching $98 billion by 2024. Programmatic advertising is crucial in the CTV ecosystem, enabling greater personalization and efficiency in ad campaigns. 🌟Ad efficiency: CTV campaigns have shown high view-through rates (VTR), with some campaigns achieving up to 84% complete views, indicating high engagement and effectiveness. Exciting times ;) #Adtech #Innovation #Netflix #DigitalMarketing #AdTechnology #Investments #CTV #Streaming

Been a big week with more big news in adtech! Earlier this week, Adform, PubMatic, Magnite, The Trade Desk, and other major adtech providers announced their European Programmatic TV Initiative (EPTVI). https://lnkd.in/eTaPGKiZ The mission of this collaboration is to amp up programmatic TV across Europe, to make real headway into tackling the fragmented mess and confusion that is limiting programmatic TV's potential It's about time for programmatic buying to take off in TV, and once again it's great for Adform to be among those leading this charge, changing the game once again for the industry to become more efficient and well-connected. 🚀 #AdTech #ProgrammaticTV #DigitalAdvertising #MediaInnovation #EuropeanMarket

👀 𝗧𝗵𝗲 𝗲𝗿𝗮 𝗼𝗳 𝗿𝗲𝗹𝘆𝗶𝗻𝗴 𝗼𝗻 𝗯𝗶𝗴 𝘁𝗲𝗰𝗵 𝗶𝘀 𝗲𝗻𝗱𝗶𝗻𝗴, and the era of inhousing is on it's way. Proprietary adserving + enabling true programmatic marketplaces feels like the future tech stack of choice for the big content providers, to enable both control and breadth of demand at the same time. This will replace the current world where content creators let competitors like Google adserve, and then tight fistedly micromanage programmatic sales to compensate. The barriers to entry are lower than ever to inhouse and the stakes are higher than ever, so this feels like an interesting evolution! #ctv #streaming #adtech

Today, we announced a partnership with Walmart Connect. Our goal? Streamline the process by enabling advertisers to plan, purchase, and evaluate campaigns against data sets crucial for their business growth through programmatic activation. Brands have the opportunity to engage with Walmart's shopper segments through Disney's premium content, creating a powerful synergy for advertisers. Dive deeper into how this can transform your advertising strategies and drive business outcomes in the latest from AdExchanger and Adweek #RetailMedia #Advertising #Streaming #DataInsights #Innovation https://lnkd.in/gDdPg98M https://lnkd.in/gGbV7fm6

It's no surprise that the emergence of hyper-personalization tactics, AI and the demand for centralized DSP options are impacting the evolution of digital media - from delivery and buying standpoint. Particularly, programmatic CTV is being revamped, with more emphasis on meeting consumers mid-stream and executing with precision and predictive algorithms. Learn how ShopLiftr is ahead of the curve and how Google is looking to streamline ad inventory here >>> https://wix.to/OyVfULm

ShopLiftr: Your toolkit for precision-targeted CTV ads that boost in-store sales! Discover how ShopLiftr’s real-time personalization is reshaping programmatic CTV. 📺 Key Takeaways from our latest blog... ➡️Centralized DSP: Google’s DV360 streamlines streaming ad inventory. ⏯️CTV Growth: CTV dominates content consumption. 🧑🤝🧑Personalization: Predictive algorithms transform passive viewing. 🚀ShopLiftr’s Role: Bridging centralized platforms with precision ads. Read more: https://wix.to/OyVfULm Share this post to stay ahead in the dynamic world of CTV advertising! 🌟 #blogpost #ctv #programmaticads #dco #dynamiccreative #Google #DV360 #personalization #ai #saleslift