CEO/ Managing Director and Co-Founder of Voquent.com | Media Localization | Any language. Any Accent.
One of the most crippling mistakes for YouTube channel owners with global audiences... is using the wrong data to guide decisions. And ironically, it’s Google/ YouTube themselves that unwittingly offer some of the most (if not THE most) misguiding and misleading data going. CPM by Country. The vaunted “Cost per 1,000 impressions by Country metric is a bungling and inefficacious data point that drives channel owners into budget pits and vacuums. It’s time to explore better sources of intel: https://lnkd.in/e7KMTfqn #cpm #youtubecpm #dubbing