Joe Melendez’s Post

What’s in store for AdTech in 2024? Current audience data will become increasingly less accurate as Google phases out third-party cookies. This puts publishers in a good position because of the data already at their disposal. CTV, audio, and gaming will continue to grow as markets and contextual advertising will experience a revival as a potential alternative to cookies. For more on what to expect in the coming months, check out the full article by Kristen Friesen at AiThority.Com. 👇 #programmaticadvertising #thirdpartycookies #cookies #google #contextualadvertising #2024trends #adtech https://lnkd.in/g9WJtBzu

CTV has been seeing steady growth in recent years, so how do we get CTV advertising to rise to the occasion? "To make CTV advertising work, programmers require interoperability across multiple identity graphs." The Audience Manager product from FreeWheel aims to consolidate identity data – giving advertisers more valuable control over viewership. However, many challenges remain to get scale and accuracy to an optimal level. #Audience #Viewers #CTV

good article

As we witness the continuous evolution of the CTV landscape, it's exciting to consider the potential impact of embracing content-related signals for delivering more targeted and effective programmatic advertising campaigns. Genre indicators and other metadata, are another data point programmatic media buyers and DSP's can optimize against. Publishers have pushed back on show details for years but that wall is breaking. More ways for advertisers to engage with the right audience!! #Programmatic #Advertising #CTV #Personalization #Marketing

How can brand and agencies win BIG at CTV? Video-Level and In-Video Detection using an award-winning, AI-driven technology called Mirrors. Say goodbye to blind targeting and hello to contextual transparency that goes beyond broad metadata in the bid stream, genre and titles. Relevance Drives Higher Engagement and Engagement Creates Resonance! Check out our latest blog on how to win at CTV with Silverpush! https://lnkd.in/gH-WN95Q

🌟 Top Programmatic Advertising Trends for 2024 🌟 As we gear up for the new year, it's crucial for marketers to stay ahead of the curve in programmatic advertising. Here are the top trends to watch out for: 1️⃣ Cross-channel and omni-channel ads will be key: Customers consume entertainment on various devices, so utilizing channels like mobile, video, display, and voice ads will be essential to reach them effectively. 2️⃣ Connected TV (CTV) is on the rise: With more viewers "cutting the cord" and embracing streaming and smart devices, programmatic ad buying and serving on CTV platforms will continue to gain momentum. 3️⃣ Networks are embracing programmatic strategies: As cable opt-outs increase, TV networks are opening up to programmatic deals, merging linear and CTV markets and offering new opportunities for advertisers. 4️⃣ Cookieless marketing is making waves: With the potential elimination of third-party cookies, marketers will need to rely on contextual data and leverage AI tools for effective targeting. Stay ahead of the game in programmatic advertising by keeping an eye on these trends in 2024! 💡 #ProgrammaticAdvertising #MarketingTrends #DigitalMarketing #CTVAdvertising #CookielessMarketing Source: illumin (AcuityAds Inc.)

Summarizing the last week in the Advertising Industry: 1. #Google has delayed the 3P cookie deprication for the third time. 2. #PubMatic Introduces OpenWrap as a Bidder, A New Contender in the Prebid.org Bidder Landscape. Now how does these two changes impact Publishers and Marketers? For #publishers, the 3P cookie delay could be a mixed blessing. On one hand, it allows more time to adapt to a cookie-less environment and explore alternative audience targeting solutions. On the other hand, the continued use of third-party cookies means that the status quo of online advertising remains unchanged, potentially delaying innovation and the adoption of privacy-centric models. #Marketers, meanwhile, may view this delay as beneficial since third-party cookies served as a cornerstone of digital advertising, enabling precise targeting and measurement. However, the extension provides additional time to test and transition to new tools without disrupting current marketing strategies. And, of course the introduction of #OpenWrap Bidder in Prebid ecosystem by Pubmatic opens growth avenues for Publishers on client side prebid. Publishers can soon have access to additional Demand sources brought on board by Pubmatic in their prebid adaptor stack. #DigitalAdvertising #AdTechNews #Programmatic #HeaderBidding #Prebid #CookielessFuture #PrivacySandbox #PublisherMonetization #Admonetization

Captify®’s Search Intelligence can reveal what audiences are looking for in real-time. See how Captify and Magnite work together to help advertisers activate those insights on CTV. https://lnkd.in/eRnbM-_h

🚀 Elevating CTV & Mobile Advertising with TVisionary! 📱📺 Hello LinkedIn Network, We are ecstatic to share that TVisionary is revolutionizing the CTV and mobile advertising landscape, and we want you to be a part of this transformative journey! Dive into a world of possibilities at TVisionary.co 🌎 🤝 **Partnering with Leading App Developers:** We are proud to announce our collaborations with some of the industry's most innovative app developers, spanning both mobile and CTV platforms. Our partnerships are designed to ensure seamless integration, enhanced functionality, and superior advertising experiences. 🔍 **Automated Health Check for Precision:** Accuracy is key in advertising, and we’ve got it covered! TVisionary provides an automated health check for your bid requests, ensuring all metrics are precise and transferred correctly in real-time. Say goodbye to errors and hello to optimized performance! 📊 **Enriched User Data for Better Matching:** In today’s dynamic advertising world, connecting with your audience is everything. TVisionary enriches user data to facilitate improved cookie sync and user matching, ensuring your ads reach the right people at the right time. 💰 **Maximized Revenue with Smart Backfill:** Don't let untapped revenue slip through the cracks! Our solution maximizes backfill yield, ensuring every opportunity for monetization is capitalized upon. It’s time to boost your revenue and propel your campaigns to new heights! Join us on this exciting adventure and transform your approach to CTV and mobile advertising. Discover how TVisionary can take your campaigns to the next level at TVisionary.co. #CTVAdvertising #MobileAdvertising #DigitalMarketing #AdTech #ZeroCode #AppDevelopment #Innovation #TVisionary #AdOps

Do you think Retail Media Networks can solve the problems with CTV targeting and low quality? It may perpetuate scale problems (does the RMN have enough scale) and fragmentation (multiple buys across each RMN), but the argument here is that over time, the ad quality issue would improve. I agree there is a lot of room for improvement in the CTV space and this is possibly one way to tackle it, but as we know....brands need to deploy many strategies so there is always going to be more than one way. #retailmedia #ctvadvertising #ctv #digitaladvertising #digitalmarketing