Joe Melendez’s Post

The impact of emerging technology trends on the social media industry is profound, with AI-driven chatbots, virtual reality, and augmented reality reshaping consumer engagement. As businesses navigate challenges related to data privacy and misinformation, consumer behavior trends indicate a shift towards authenticity and personalized interactions. The integration of e-commerce features within social platforms is revolutionizing the shopping experience, reflecting the dynamic nature of the industry. #social_media #emerging_technology_trends #AI-driven_chatbots #virtual_reality #augmented_reality #data_privacy #consumer_behavior #influencer_marketing #e-commerce #social_commerce #testing_ #vetted_testing_ #vetted #testing_padmaja

The impact of emerging technology trends on the social media industry is profound, with AI-driven chatbots, virtual reality, and augmented reality reshaping consumer engagement. As businesses navigate challenges related to data privacy and misinformation, consumer behavior trends indicate a shift towards authenticity and personalized interactions. The integration of e-commerce features within social platforms is revolutionizing the shopping experience, reflecting the dynamic nature of the industry. #social_media #emerging_technology_trends #AI-driven_chatbots #virtual_reality #augmented_reality #data_privacy #consumer_behavior #influencer_marketing #e-commerce #social_commerce #testing_ #vetted_testing_ #vetted #testing_padmaja

Just back from #CES2024 and it's clear that future-proof data solutions are on everyone's mind. This is especially true for tech providers looking for unique ways to help publishers and media buyers conduct business safely and effectively. Yahoo's stack is one of the most unique in the industry, and they're taking steps to future-proof their solutions with cookie deprecation upon us. AdWeek's Trisha Ostwal recently explored how Yahoo is helping ad buyers stay ahead of the data game with addressable inventory using Yahoo ConnectID, based on HEMs, and non-addressable inventory using AI and Yahoo Panel Data. Check out the article here: https://lnkd.in/eGycFbEm #AdWeek #Yahoo #YahooConnectID #YahooPanelData #AddressableData #NonAddressableData #DataSolutions #IdentitySolutions

AI, hermits, fandoms and baby boomers: The Media Store predicts 2024’s big consumer #trends. Don't panic #sustainability was also on the list. #trends2024 #media #marketing #advertising #babyboomers #ai #fandom #hermits #sustainability #commerce #retailmedia #mediaweek

Alongside the growth of online retail media programmes, the IGD team has seen retailers start to roll out more in-store digital screens. These are being positioned in different parts of the store, with different goals in mind. These include helping and informing shoppers, supporting trade and brand marketing initiatives, improving in-store efficiencies, and developing a new revenue stream. My latest feature for Grocery Business Magazine showcases five global examples. What do we expect next? Here are three things to watch for: Integration with mobile devices to offer a more personalised experience. Using AI to tailor content based on viewer behaviour. The use of rich video content to engage shoppers for longer.

DMC Data Dump # 14: Tech Rivalries, TikTok's Aging Audience, and AI's Video Venture 📱👵🎥 Hey Data Dynamos! Gear up for DMC Data Dump # 14, where we're slicing through the digital noise to bring you the meaty bits of marketing and tech news. 📱 Samsung vs. Apple: Marketing Dive unpacks the latest ad controversy between the tech giants, with Samsung throwing shade at Apple's iPad Pro. 👵 TikTok Grows Up: TikTok's user base is maturing, reports Marketing Dive. What does an older demographic mean for the platform's future? 🤖 Grok in Europe: The Verge announces AI firm Grok's European expansion, hinting at a larger AI presence across the pond. 📊 Social Ad Stats: Adweek reveals essential social media ad benchmarks every marketer should know. Get the download on what's hot! ✈️ Summer Travel Trends: Gen Z is spending big on European getaways, says Travel Agent Central. Why is Europe the go-to destination this summer? 🐝 Bumble's Marketing Fix: Inc. praises Bumble's four-word response to a marketing fail, showcasing the right way to bounce back. 🎥 Google's AI Video: TechCrunch covers Google's VEO, the new AI-generated video tool making its debut. How will this shape content creation? 🍕 Dominos' Dough Rises: Deadline reports on how NBCUniversal's ad tools helped Domino's sell 38% more pizza. That's a lot of extra cheese! 🛍️ Temu's U.S. Pause: WSJ discusses Temu's cooling interest in the U.S. market after a billion-dollar ad blitz. What's next for the e-commerce player? 🌟 Power of Fandom: Performance Marketing World explores why brands are tapping into fan culture for marketing success. Stay sharp, share your thoughts, and let's keep the conversation going on how these stories will impact our strategies! https://lnkd.in/g6AurFTC #DMCDataDump #MarketingTrends #TechNews #ECommerceUpdate #TravelInsights #TechTitansClash #FandomMarketing #TemuTakesABreather #AdSuccessStory #AIVideoInnovation #BumbleBounceBack #SocialMediaBenchmarks #GenZTravelTrends #AIExpansion #TikTokAges

Optimizing every step of the online shopping journey is pivotal as brands battle to stand out on the digital shelf. Learn how AI can help flight imagery that appeals to your consumer audience. https://ow.ly/v3Iz50PPigE

Unleashing the Power of #Voice_Search in Social Commerce for 2023! Marketers, listen up! This year, emerging technologies like voice search are redefining the landscape of social commerce. With smart speakers and voice assistants becoming integral to daily routines, customers are stepping into a new era of interactive shopping. Imagine exploring a brand's collections, selecting sizes and colors, and even asking questions, all through the power of your voice. As this trend gains momentum, expect a shift towards voice-powered purchases, spanning from fashion to food. According to the surveys, a promising 25% of respondents are planning to embrace voice search this year. #GYEcommeceTrends #VoiceSearchCommerce #NextGenShopping #EmergingTechTrends #SocialCommerceAdvancements

Get the latest insights on the top websites and apps Canadians are tapping into with Vividata’s Digital Consumer Update for Fall 2023.      Get the report > https://lnkd.in/dx8-bB8i    #topapps #topwebsites #topsocialmedia #socialmedia #videostreaming #audiostreaming #onlineshopping #Meta #Google #Amazon #digital #digitaldata #digitalmedia #audience #online #onlineaudience #digialconsumers #consumers #consumerinsights #data #research #canada #canadianconsumers #insights #consumerdata #marketing #mediaplanning #mediastrategy

Surprisingly in a time where intel, insights and analytics are easily available - not to mention are relatively more cost effective to procure - this basic core discipline in matching #paidmedia planning and buying to evolving consumption of a moving target should be more dynamic and much more accurate with less wastage than in the past. With AI and tools to help there is little excuse not to get this right. Albeit this is a US context, the basic core discipline remaining unchanged is applicable to anywhere. ‘...Our forecast data reveals a mismatch between marketers who have been quick to transition to digital platforms, and consumers who are still spending time on traditional media like TV, newspapers, and radio. This year, 74.6% of all US ad spending will go toward digital media, while US adults will only spend 62.1% of their daily media time with digital, according to our forecast. “There [are] reasons for this money to be going [toward digital],” our analyst Ethan Cramer-Flood said on our “Behind the Numbers” podcast. But the degree to which marketers and advertisers have sprinted in one direction faster than the general population has stood out, noted Cramer-Flood. "......We’re not saying [advertisers are] doing anything wrong,” Cramer-Flood said. “But the previous observation about how big the gap has become between digital media and traditional media and how big this gap is does raise questions.”.…” Once again. Perhaps the challenge evolves. The tools presented too. As well as the landscape. But, the discipline must remain. #convergence #convergenceincommunication > #Contagio #insightsdriven #branding #marketresearch > #PiquantIdeas #marketing #marketingstrategy #consumerjourney #consumerbehaviour #consumerexperience #hyperpersonalisation #tribetargeting #microtargeting #CX #ngeeannpoly #madschoolsg #nanyangpoly