Jody Osman’s Post

Who doesn’t love a bit of glitter eh? Well, apart from Sir Keir Starmer’s dry cleaner of course. Here at MAD//Fest London we love sparkly things which is why our 2024 event is the perfect place for you to be able to shine in front of thousands of potential new brand clients. Our clients love the fact that MAD//Fest is completely different to other events in this space, with one person even comparing it to Ibiza! We bring the energy, the fun and social side of things and marry it up with incredible content over 3 days in Shoreditch on 2-4 July 2024. Here’s a run down of all the shiny new features we are offering for 2024 that you could get involved with. NEW SPACES: We’ve heard the feedback from this year's  event and have acquired 40% more space to extend the footprint of the 2024 event into Dray Walk and Elys Yard. What does this mean for you? Frankly, more space = more branding opportunities and prospective clients for you to talk to. NEW PARTY OPPORTUNITIES: One thing we know about our attendees is that they LOVE a party and with the addition of spaces in Dray Walk and Elys Yard, this opens the door for you to host your own ‘after hours’ party to keep that MAD//Fest vibe pumping well into the evening on 2nd and 3rd July. NEW CONTENT STAGES AND SPEAKING OPPORTUNITIES: We mentioned last week that we’re introducing 4 new stages of content running alongside our Hexagon, ATTENTION, Creative, DigiAds and Brand Innovation stages; and due to popular demand, we're expanding our Female Leaders' Club area - details of which can be found below: BIGGER Female Leaders’ Club Stage - One of the highlights of MAD//Fest 2023, we’re expanding the concept of the Female Leaders’ Bar as a place to be inspired, hear from the women who are leading iconic businesses, and network in a fun environment. The Female Leaders’ Club stage is the perfect platform to showcase your amazing female leaders + position your business as an attractive place to work that’s committed to eliminating inequality, glass ceilings + damaging work practices. If this sounds like something you want to be part of, I'd love to explore how you could really dazzle + engage clients at MAD//Fest London next summer - shall we have a chat?

🎨🌈 Holi - The Festival of Colours 🌟🎉 As we prepare to celebrate Holi, the vibrant festival of colours, it's worth reflecting on the deeper meanings behind this joyous occasion and its relevance to the world of business dynamics. At its core, Holi is a celebration of unity, diversity, and the triumph of good over evil. It brings people from all walks of life together, breaking down barriers and fostering a sense of community. Similarly, in the business world, diversity and inclusion are key drivers of innovation and success. Embracing diverse perspectives and experiences can lead to richer ideas, better decision-making, and stronger teams. Moreover, Holi is a time for renewal and rejuvenation. It marks the arrival of spring, symbolising new beginnings and fresh opportunities. In the fast-paced world of business, adaptation and resilience are essential qualities for survival. Just as Holi heralds the onset of a new season, businesses must constantly evolve and innovate to stay relevant in an ever-changing market landscape. The playful nature of Holi, with its colourful powders and water balloons, also teaches us the importance of creativity and spontaneity. In today's competitive business environment, creativity is a powerful asset that drives innovation and differentiation. Encouraging a culture of experimentation and risk-taking can lead to breakthrough ideas and transformative change. Furthermore, Holi serves as a reminder to let go of grudges and negativity, fostering forgiveness and reconciliation. In the business world, fostering positive relationships and resolving conflicts constructively is essential for building trust and collaboration, both within teams and with external stakeholders. As we immerse ourselves in the joy and merriment of Holi, let us also draw inspiration from its timeless wisdom and apply it to our business endeavours. By embracing diversity, fostering innovation, embracing change, nurturing creativity, and fostering positive relationships, we can create vibrant and thriving organisations that bring joy and prosperity to all. Wishing you all a colourful and joyous Holi! 🎉🌸 #Holi #FestivalOfColours #BusinessDynamics #Innovation #DiversityAndInclusion #Creativity #PositiveRelationships

🙏 Thank you, Stavriana Nathanail, for the honor of contributing to the insightful discussion at Reflect Festivalon 'Building Brand Loyalty in a Momentary Digital Age.' It was a privilege to share my expertise alongside esteemed industry leaders. Reflecting on the discussion, I'm reminded of the importance of these key takeaways to: 1) Audit Digital infrastructure and analyze data, 2) Full integration of your tech stack, 3) Stay true to your vision, 4) Enhance brand loyalty and word-of-mouth AND 5) Embrace automation. As we navigate this new digital era, I'm passionate about continuing these conversations. If you'd like to connect and explore topics related to digitalization and innovation, please feel free to reach out. Let's inspire and innovate together! 🚀 #ReflectFestival #BrandStrategy #DigitalInnovation"

There have been so many great roundups from #Cannes this week, so I’m just going to share the one big lesson I learned. And that was to always, always, stay curious. If I'm honest, I was slightly dreading my first trip to the Cannes Lions International Festival of Creativity, 12 years after leaving the advertising industry. The excess consumption, the rosé, the yachts, the relentless pursuit of growth. It was all there of course, but I was genuinely surprised by the fantastic experience I had. Here's why... *There were more panels and discussions on inclusion and sustainability than I could get to. Of course, far more action is needed but these issues are growing at pace on the industry's agenda. Special mentions to Unstereotype Alliance, WACL (Women in Advertising & Communications Leadership ), GALA Global Advertising Lawyers Alliance, Microsoft's MJ DePalma, and ACT Responsible for their panels. *Hearing Emily Trenouth, Becky Owen, Alanna Doherty and Tobi Demuren talk about the opportunity for content creators to disrupt business models and reshape representation and community was a #NewPower moment in a festival, and industry, dominated by behemoth global companies and networks. *True creativity is a joy to behold. Especially when it's brave, emotive, inclusive and delivered on an epic scale. Shout out to two of my favourite winners, 4creative's mesmerising C4 2023 idents, and The Monkeys anthem to Sydney Opera House on its 50th anniversary. *The entries for the Glass Lion, Lions for Good, and SDG Lions made me *almost* (maybe?!) want to get back in the game (blog post to come on those winners later!). *I was so happily reminded that, over the last 20 years, I’ve met and worked with some truly brilliant people. To have dozens of them descend on one place at the same time was a wonderful thing. We went there to gather opinions on ethics and responsibility in marketing. What I also got was a powerful reminder to stay curious, to keep my mind wide open, to be ready to listen and learn. And that creativity can be magic ✨ #canneslions2024 #advertising

I will host a workshop at the #FemaleFoundersFestival in Hamburg on 24. February. Here are my thoughts, on why to attend as a non-founder working in corporate ✨ 1. Networking opportunities: Always a key-benefit on face-to-face events (besides #coffee) for me. Connect with like-minded professionals and expand your network, in and outside your bubble. 2. Inspiring speakers: I am lucky enough to have met some of the speakers already on and off stage and believe me when I say, there is a lot to learn. 3. Expert workshops: Elevate your skills with workshops led by industry experts. And if you hate sales, think sales is only for extroverts or just enjoy denglish, feel free to join my workshop on Saturday ✌ 4. Support female-led businesses: If you champion diversity, supporting female-led businesses and events is a way to take action. Female Founders Festival WHO:IN - Das digitale Ökosystem für Gründerinnen & OMR 5050 23. - 24. Feburary 2024 📍 HAMBURG Design Offices & foodlab. So what are you waiting for? There are some tickets available still: femalefoundersfestival.de And I know via reliable source that the coffee is going to be awesome ☕ nuruCoffee #FemaleFounders #SalesStrategy #Networking #NewBusiness

These posts keep popping into my feed. Kara Richardson Whitely’s story from Outside Festival is one of so many that make me smile. The Outside Festival ended up attracting 18,000 attendees, surpassing our early projections of 10,000. The event demonstrated how a comprehensive marketing strategy, focused on creating a deep connection with our existing audience, while creating an authentic and safe space for new customers, can earn trust. While Kara’s story is specifically about Backpacker. Other attendees connected with Velo, Pinkbike, Outside magazine, Gaia, Trailforks, Ski, Yoga Journal, Warren Miller or Run. Outside is ALL of these activities and more. So how do you message all these brands at once? Start with the mission to: Get Everyone Outside. And then put your money where your mouth is and create a physical manifestation of all these beloved brands - that actually makes the outdoors more accessible and enjoyable for everyone. Below are 3 themes from our big marketing strategy. 1. Brand Identity and Value Proposition The Outside Summit and Festival was designed to celebrate outdoor culture, create an inclusive gathering, and promote sustainability in alignment with our vision to inspire and activate more people to experience the outdoors. This clear and consistent brand messaging, combined with the value proposition of music, film, gear and ideas, resonated and attracted a big first year crowd PLUS 1.7B earned media impressions. - so far. 2. Customer Engagement and Relationship Building. Kara is an example of how deeply our audience and contributors are connected to our brands. Bringing them to life, side by side, in a fun, safe vibrant space was the vision. High-profile speakers like Shaun White and performances by popular bands such as Fleet Foxes and Thundercat created a dynamic and engaging atmosphere that fostered a strong emotional connection with attendees. This is a long way of saying, “we made it cool.” 3. Serve the Community and Get the Word Out We understand the interests and preferences of our audiences and target market. Our editors have been serving these passionate participants for decades. We built this for THEM. By curating a diverse lineup of outdoor and active lifestyle activities and experiences we knew the community would be thrilled. We utilized various communication channels, including email, social media, paid digital, PR, radio, street teams, community outreach, mixer events and partnerships with the likes of Denver Art Museum, Visit Denver and the State of Colorado, to effectively promote the event and attract a diverse audience for year 1. A limited budget forced us to be creative, hustle and find ways to get the word out. These posts, like Kara’s, full of genuine connection and community, are a great illustration of how a well-executed experiential marketing strategy, rooted in building brand connection and trust can create a lasting impression. Thanks Kara!

🫧 ɪᴍᴘᴀᴄᴛ ʙᴜʙʙʟᴇ 🍀… …Or more exactly breaking out of it was the motto of this year’s IMPACT FESTIVAL It was a breath of fresh air to speak about this. Too often we are speaking about #inclusion, respect, etc. ⏩️ But what is effectively happening? Beyond the (well) known successful #impact stories, I also see: ❌ Impact Solutions that are far from being accessible to all nor thinking holistically as far as current living conditions and priorities are concerned: it is not a myth that increasingly more people are trying to meet both ends at the end of the month unfortunately, or can’t afford to Iive in cities and need a car, etc. Same goes for companies that are having increasingly more constraints not least owing to difficult market conditions ❌Companies doing their best to start somewhere with all that has to be done but are bashed the minute they talk about it as they haven’t done all the work overnight and aren’t yet there ✅ Yes we need to take action, yes we need solutions… ʙᴜᴛ change will not happen overnight and has to be as inclusive as possible ▶️ Not all companies nor #investors are there yet and don’t need to be discouraged in their efforts when starting ▶️ We need more solutions taking into account all those who want to do good thereby achieving a true but broader #productmarketfit incl. comprehensive market research beyond the bubble ;-) ✅ The will and sufficient level of consciousness are there, we need now to strengthen the ecosystem now! 🙏 Thank you Mara Steinbrenner and the entire Impact Festival team for relentlessly working on this, I truly appreciated the increase in #diversity at all levels this year! And it was a pleasure to connect and re-connect with so many such as Romain Grimal Lucas Daniel Schmitt Alessandro Marchiaro Jasper Schlump Maximilian Bannasch Sebastian Fittko … a day is simply not enough! Not to forget the now traditional coffee at TRUESDAY with Henning Reiche ☕️

✨ Dive In 2023 was an incredible week spanning 35+ countries with over 20,000 attendees taking part in 130+ events!  There were so many learnings and insights from across the week but here are four things we learnt at the festival this year.   Let us know what you learnt from this year’s festival!   - One million people live with a disability globally and 80% of employees that have disabilities choose not to disclose it - Only 22% of the STEM workforce are women    - Only about 12% of AI specialists are women. That means we are building these powerful tools without having women and people from underrepresented groups around the table, shaping those tools in a way that works for everyone.      - When looking at innovation, we must ask: Do we have the right people in the company? If we have the right people in the company, are they in the room? If they are in the room, are we listening to them? - Erik Johnson, Incoming Active Underwriter at MIC Global.      - Race is a social construct historically used to classify people based on physical characteristics, while ethnicity is what a person ascribes to based on a shared culture, language, practice and belief. Is this a conversation we need to push more, or has the conversation been too ‘woke’? Don't forget to watch on-demand videos via the Cvent platform. Visit http://diveinfestival.com

They say proof is in the pudding. And if there’s two things we love, it’s pudding and proof.   As a creative engagement agency, we’re not just in it to create an exciting experience. We want to make sure our events deliver positive, tangible results.   Like our recent trip to Oslo with SharkNinja to help them deliver an exhibition stand at Elkjøp Campus. We received glowing feedback from attendees but, more than that, a post-event survey showed that 79.2% of attendees rated the learning content and material 5 out of 5 - creating an average score of 4.76 out of 5!   That’s a great result. And proof that our pudding does what it says on the tin. Can we push this pudding analogy any further? You bet, treacle!   So, if you’re looking to create an event or experience that delivers concrete results, give us a shout. Sometimes we even have pudding in the office…   #CreativeEvents #BrandAwareness #ColleagueEngagement

🌍 Day 5: Diversity, Equity, and Inclusion in Events - In 2024, DEI is more than a buzzword; it's a crucial component of event planning. How are you integrating DEI principles into your events? Share your strategies and inspire others! #DEIEvents #NWES2024 #Day5