Jodie Pearson’s Post

You thought the karma of leaving your furry little buddy in the middle of nowhere won’t follow you? #GoodAdsMatter This ad for Animalife, titled ‘Karma’, communicates its message coherently and boldly, with just the right amount of wit and vengeance. The story trails a middle-aged man at the airport and a service dog that seems to have caught a whiff of something unusual in the seemingly innocent and confused man. The dog that is later revealed to have been abandoned by his owner– the very man he is targeting– serves as the mascot of all pets left behind by irresponsible individuals. Interestingly, the narrative does not victimise the pet like your usual emotional dog ads. It instead makes him the master of his own fate, sharp-witted enough to avenge himself. Unlike other pet awareness ads that tackle sensitive topics like animal abandonment, Animalife’s approach was not a cry for help. It was a brave announcement to “be aware, because they will never forget you.” 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟮𝟰𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Country: Portugal Year: 2019 Brand: Animalife Agency: Havas Media Portugal Producer: Vanessa Nunes Creative Director: Paulo Pinto Copywriter: Nuno Leal Account Manager: Margarida Claro Production Company: Major West Producer: Inês Ferreira Director: Paco Cruz Cinematographer: Duarte Domingues Post Production: Light Films Editor: José Barreiros Colourist: Paulo Inês Flame: Rodolfo Pereira Sound Designer: Ana Conceição at dizplay soundlab 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #Animalife #Dogs #Pets #Creativity #Marketing #Advertising #PurposeStudios #PursuePurpose

This Monday Marketing Spotlight is Skinnys Salads of Pooler. Skinnys Salads is a self service salad bar with menu items changing daily. Skinnys Salads is located at 1 North Godley Station Blvd., Suite A101, Pooler. Skinnys offers salads, wings, taco salads and more! -- #socialmedia #socialmediamarketing #socialmediastrategy #socialcreative #branding #smallbusiness #socialmediatips #marketing #marketingtips #marketingstrategy #graphicdesign #photography #contentmarketing #social #creative

Today is National Weed Your Garden Day! It’s important to maintain your garden against these invasive plants from choking on your flowers 🌸, fruits 🍎, and vegetables 🥗 #voiceover #voiceacting #videoproduction #animation #audioproduction #character #videogame #videogames #gamedev #commercials #narration #dubbing #advertising #commercialaudio

It's National Dog Mom day and we have a whole team of dog moms! They are some of the best models for client photo and video shoots! #EquippedMarketing #advertising #advertisingsolutions #geofencing #keyword #targetedadvertising #successfulmarketing #traditionaladvertising #digitaladvertising #marketingandmedia #businessclarity #equippedmarketing #equippedsolutions #marketingandbranding #equipped #socialmediamarketing #GetEquipped #EquipYourBusiness #socialmediamanagement #paidadvertising #oklahoma #edmond

We've done our fair share of pet shoots over the years Over 20 in total! So we now know a thing or too about working with furry friends, here's a few tips I generally have when people ask about shooting with pets: ⏰ Factor in a lot more time than you normally would in your shoot schedule - animals are unpredictable and might need multiple takes to pull off a shot 🪂 Have a plan B for difficult shots where you are asking something demanding from the pet eg. walking down a table full of full without stopping (yes we did this for Marleybones) 🐕🦺 Communicate with the trainer or owner ahead of time to ensure they can do what you want them to do, if they can't you might be able to find a workaround before the shoot day Little BTS clip below from our shoot with Grub Club Pets and °Small World (and yes if you're wondering, Gus did manage to grab the cardboard box out the bin in the end!) #video #videoproduction #film #filmproduction #creativeagency #socialmedia #socialcontent #contentmarketing

Where does advocacy meet marketing? That’s the question I’ve made it my mission to make known. And the answer to the question? Is everywhere. Want to learn more? Good news - this week, I enjoyed joining Tricia Montgomery and Jessica Abernathy on the Pets Are Family Podcast, where we delved into the heartwarming intersection of dog advocacy and brand marketing through story-driven photography. If you haven't heard of The Pets Are Family Podcast, it is a podcast for animal lovers and pet’s humans. All of their episodes are engaging and informative. If you are an animal lover, I highly recommend you add them to your MUST listen to podcasts. In This Episode: We delve into my transition from the corporate world to the world of canines. It's a tale of rediscovering passion and repurposing life for a greater cause. You’ll discover the inception of Dogs I Meet and how we're making waves in both the animal welfare and branding realms by telling compelling stories through photography. I spill the secrets behind capturing the essence of our furry friends, showcasing their zest for life, and teaching us all a lesson about living in the moment. Most importantly, we explore how I use my craft to build meaningful connections, leading to impactful cross-promotion strategies and real change for dogs everywhere - I share tips on how pet photographers just starting out can learn how to take their craft to the next level of impact. Are you ready to tune in? Join Tricia, Jessica, and me in a conversation that dives deep into the transformative power of following one's passion. This episode is a must-listen for anyone filled with inspiration, laughter, and maybe a few happy tears. I’m so grateful to Jessica and Tricia for inviting me on their podcast to share my passion and hopefully inspire others to get involved in helping animals in need. To Pets Are Family podcast: thank you! And I can’t wait for our next chat. :) #passion #storytelling #photography #changemakers#dogsimeet

#Against #Animal #Testing Customize this design with your video, photos and text. Easy to use online tools with thousands of stock photos, clipart and effects

Share ur thoughts on this #foodphotography

‘Jack of All Trades’ or ‘Master of One’? I wrangle with this positioning all the time. Nearly 20 years of professional practice, testing, learning and evolving means I’m absolutely competent enough across a range of subject capture (enough to be hired by both local SMEs and global brands). But, just because I CAN does it mean I should? I’m fully aware of what my weaknesses (or my disinterests) are and how that dispassion indicates the commissions to avoid. I have slowly narrowed things down over the last five years and now focus on: •Brand advertising and business storytelling, both observed and directed (particularly in the active/outdoors/leisure/tourism and maker-grower-producer-manufacturer/craft-trade spaces.) • Portraiture*, especially editorial and lifestyle themed whether documentary or in a formalised, directed capacity on location or in the studio. *Professional head shots are also included. • Food, drink and product (from wine, beer and cheese to lollipops, sunglasses and articulated lorries). Travel and wildlife photography are also a lifelong passion and make up a lot of my personal portfolio. I also love animals, and was once British Pet Photographer of the Year, so set up a seperate website www.twofeetfourpaws.co.uk to showcase my pet and equine work. I realise that all this makes it difficult, to the point of rejection, for some potential clients who will struggle to nail down and categorise exactly what kind of photographer I am. I know I’ve lost commissions for celebrity portraits because I have a food and drink gallery on my website, for example. However, through lockdowns it was my ability to say yes to a diverse range of work that kept my business not just alive but healthy. So, I guess my question is: what’s better? Does anyone here, not just the creatives, find themselves in the same position and if so is it a hinderence? Or, did you make the decision to recalibrate and condense your offering? Did/does it work?