Jodie Hopperton’s Post

If you're interested in learning more about the social value of #ecommerce, be sure to sign up to the E-Commerce Trade Commission webinar tomorrow, hosted alongside the The Institute of Export & International Trade. #EcommerceWeek #crossbordercommerce, #retail , #marketplaces.

With returns being such a pain point in the eCommerce industry, we are thrilled to be hearing from Simon Kinzel about 'Unlocking the Power of Returns: How to Minimize their Negative Impact' at Savant eCommerce Berlin! Come along to hear industry leaders like Simon discuss the biggest challenges and opportunities faced in the DACH region today. https://lnkd.in/d3pd2qv

BFCM real-time numbers & recap of 2022 Ready for numbers? It’s interesting to compare it with the previous year. What are your stakes? 🆙 OR 🔻to 2022? What we had from the president of Shopify Harley Finkelstein in 2022: - Peak sales on US Thanksgiving hit $1.52M per minute, and up to $2.5M - Avg cart price was up to $109.91 compared to $105 in 2021 - Trending niches were cosmetics, health & beauty, home and garden, food and beverages, and finally electronics.

Global expansion of your E-commerce business is an art.  It's about balancing universal appeal with local relevance. First, understand each market's regulations.  From taxes to consumer protection laws.  Knowledge here prevents costly missteps. For healthcare products, compliance is critical.  Different countries have different health regulations.  Ensuring your products meet these standards is essential. Logistics in global E-commerce is more than shipping.  It's about efficient, cost-effective distribution networks.  Invest in logistics planning for seamless global operations. Cultural nuances can make or break your marketing.  Understand local customs and shopping behaviors.  This insight helps in crafting impactful marketing strategies. Going global is not without its challenges.  But with the right approach, it opens up a world of opportunities.  Expand wisely and watch your business flourish. #CrossBorderEcommerceSuccess  #growth #ecommerce

Brands: if you are looking for guidance on the antitrust do's and don'ts when it comes to #marketplace sales and #onlinerestrictions in Europe, the UK and the US, my Vorys eControl colleague Laura Erdman and I have contributed to the Practical Law Global platform an Expert Q&A on Online Sales and Navigating E-Commerce in Europe and the United States, please see the link below. Please DM me for further details on the topic. #antitrustcompliance #intrabrandcompetition #eCommerce #marketplaces #distribution https://lnkd.in/e-Qx5n3V)

#Brands navigating how best to lawfully exert control over US and European marketplace sales should definitely check out this informative article from my colleagues Sarwenaz Kiani and Laura Erdman. #brandprotection #amazon #distributon

Retail is the only industry that encourages brands to source inauthentic reviews. Many retailers impose review minimums on brands pre-launch. If brands don’t hit these minimums they risk incurring financial and commercial penalties from their retailers. Since it is impossible to collect a product review pre-launch, brands procure the help of “review sampling providers”. These providers can be small outfits or major companies. Review sampling providers coordinate reviews from their community of samplers in exchange for fees, e.g. $40/review. The brands pay the fees, cost of goods and shipping costs. This toxic sampling industry accounts for billions every year. It is just one part of the $150 billion fake review industry. But it’s the only part that is somehow, not only encouraged, but mandated. And it is happening across retail. This needs to stop. My team and I are committed to solving this so trust, authenticity and independence are restored. ________________ Jonathan Marciano https://lnkd.in/eDMF7WSd

🌟 Ethical Marketing in E-commerce: Building Trust and Transparency 🌟 In e-commerce, trust is everything. Ethical marketing means being honest and transparent with your customers. Here's why it matters: 1. Build Trust: Customers trust brands that are honest and open. 2. Boost Reputation: A good reputation leads to loyal customers. 3. Sustainable Growth: Honest practices lead to long-term success. How to Market Ethically: 1. Be Honest: No exaggerations in product descriptions or ads. 2. Respect Privacy: Protect and respect customer data. 3. Fair Pricing: Be clear about prices and avoid hidden fees. When you market ethically, you earn loyal customers who believe in your brand. Let’s make e-commerce a space of trust and honesty. #EthicalMarketing #Ecommerce #Transparency #CustomerTrust #BrandReputation #SustainableGrowth

𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐢𝐬 𝐚𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠 𝐛𝐚𝐝 𝐚𝐜𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬 𝐰𝐡𝐨 𝐦𝐚𝐧𝐢𝐩𝐮𝐥𝐚𝐭𝐞/𝐭𝐫𝐢𝐜𝐤 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐢𝐧𝐭𝐨 𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐮𝐩 𝐟𝐨𝐫 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐜 𝐫𝐞𝐧𝐞𝐰𝐚𝐥𝐬, 𝐦𝐚𝐤𝐢𝐧𝐠 𝐢𝐭 𝐝𝐢𝐟𝐟𝐢𝐜𝐮𝐥𝐭 𝐭𝐨 𝐜𝐚𝐧𝐜𝐞𝐥. These are five paraphrased guidelines from the 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐡𝐚𝐦𝐛𝐞𝐫 𝐨𝐟 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐟𝐨𝐫 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 to keep their offerings honest and fair: 𝐃𝐢𝐬𝐜𝐥𝐨𝐬𝐮𝐫𝐞: Clearly indicate and communicate the offering, deliverables, any binding timelines, cancellation notice, cancellation fee, payment mechanism, and other contractual terms to customers 𝐂𝐨𝐧𝐬𝐞𝐧𝐭: Obtain express consent from the consumers that they are fully aware of the purchase and its conditions 𝐖𝐫𝐢𝐭𝐭𝐞𝐧 𝐜𝐨𝐧𝐟𝐢𝐫𝐦𝐚𝐭𝐢𝐨𝐧: All the terms and conditions must be shared in written format with the consumer 𝐂𝐚𝐧𝐜𝐞𝐥𝐥𝐚𝐭𝐢𝐨𝐧: Cancelling an automatic renewal should be simple for consumers. 𝐍𝐨𝐭𝐢𝐜𝐞: For longer binding periods e.g. annual contracts, there must be an advance notice to the consumer for upcoming renewal with ample time for them to reconsider. Good business practices establish trust and word of mouth and help not just retain existing customers but convert them into advocates and affiliates. #digitalcommerce #ethics #subscriptioncommerce #digitalbusiness

Elevate Your eCommerce Game: Trust Matters Dive into our leader Thai Son N.'s latest article, presenting a 2-step formula for building and nurturing trust: 📌 Fostering internal trust 📌 Implementing a purpose-driven and personalized strategy Don't miss out on the opportunity to learn valuable insights from industry leaders like Herbert Vongpusanachai 黄豪恕 and Siew Ting Foo. Set your brand apart now 👉 https://lnkd.in/gttNkt8A