CEO & Founder, Base Beauty Creative Agency // Podcast Host WHERE BRAINS MEET BEAUTY® // Author FACING THE SEDUCTION OF SUCCESS // Board Member at GIRLS HELPING GIRLS. PERIOD.
Last week, our amazing Base Beauty Creative Agency™ team stepped out from behind their desks and into the labs! Visiting Boise, Idaho, the team spent the week at Epionce / Episciences, Inc. Headquarters, connecting with our clients IRL, capturing thumb-stopping social content, and learning even more about the unique, brand-owned Epionce manufacturing process! ✨ The first video (of many) was an instant success on the brand's socials, breaking engagement records and proving once again that our data-driven creativity drives results! 👏 Check out the video below and let me know what you think! 👇💬
Last week I traveled to Boise, Idaho with my Base Beauty Creative Agency™ team to spend time with our clients at the Epionce / Episciences, Inc. Headquarters! I’m excited to share our first BTS video from our trip, which quickly became Epionce’s highest-reaching and most-liked post in the last 365 days!🎥🙌 The reel also achieved: ⭐174% more comments than the brand average ⭐166% more shares than the brand average When you give consumers a chance to peek behind the curtain and learn more about a brand they love, their loyalty and interest only strengthen. Sharing BTS content like this, which showcases Epionce’s unique, brand-owned manufacturing process, deeply resonated with our audience—and the data proves it! 📊🧠🔔 Nicole Lugo Aleni Mackarey PhD, MS #DigitalMarketing #SocialMedia #ContentCreation #BeautyIndustry #BTS
