Joanna Georges’ Post

Last call for all you marketers and agency teams! Please get your best work in service of a more sustainable economy or a more sustainable advertising industry entered into the Campaign Ad Net Zero Awards for this year! We want to celebrate the best achievements and show what can be done. Link below to enter. Ad Net Zero Ad Net Zero Ireland Ad Net Zero US #behaviourchange #sustainableadvertising #circulareconomy #circularliving Matt Bourn

Read On a Rainy Day 🌧 My colleague and BBQ queen Alanna Hill has written an interesting post about how IAB Tech Lab`s new video ad guidelines will impact the advertising ecosystem. As a member of the IAB Sverige Online Video Task force and with a craving for knowledge, I highly recommend you reading it! ☀ But if the sun is shining and the weather is sweet, don't! read it on a rainy day. https://lnkd.in/djBsK8bY Blue Billywig #iab #advertising #digitaladvertising #article

Meet IAB + IAB Tech Lab at #CannesLions2024! 🌊 Join #IAB’s David Cohen, Sheryl Goldstein, Carryl Pierre-Drews & Jeffrey Bustos and IAB Tech Lab’s Anthony Katsur in Cannes this June! Learn more about the member & partner events they are speaking at and check out the agenda for details on each session: https://bit.ly/3Ks3MPa #CannesLions #Creativity #Brands #Agencies #Publishers #Media #Advertising #DigitalAdvertising #Marketers

Attention, Publishers 🚨: Ensure your ad revenue remains optimized by aligning with the latest IAB Tech Lab guidelines. To avoid potential dips in revenue, update your systems accordingly. 🛠️ #Publishing #Media #VideoSolution #Advertising #VideoAdvertising

Seaport’s Aaron Kessler & David Joyce will be hosting Seaport’s Inaugural Digital Media & Advertising Conference on December 11th & 12th. Analyst-led Interactive Small Groups available Interested? Say hello! corporateaccess@seaportrp.com #SeaportResearchPartners #Growth #Change #DigitalMedia #Advertising #Conference #SRP #Seaport #SeaportGlobal #CorporateAccess #ResearchPlatform #ResearchPartner #EquityResearch 

In the 2023 eyeo Ad-Filtering Report thought leaders like Andrey Meshkov, CTO at AdGuard weigh in on the current state of sustainability in the ad tech industry. While there's a growing focus on energy efficiency, some experts believe that transparency and ethics are even more critical. Andrey Meshkov argues that the lack of clear metrics makes it difficult to assess the true sustainability impact of ad tech. He also emphasizes the importance of transparency and ethical practices in digital advertising. Ultimately, what and how we advertise are more important than the raw energy consumption of ad tech itself. We believe this is an important topic for anyone who cares about the environmental impact of technology. Get more insights from the report here:  https://lnkd.in/eZy9xspm #Sustainability #Advertising #AdTech #Transparency #Ethics #AdFilteringReport2023

Some light reading for a Friday afternoon - I'm diving deeper into attention metrics and how we should consider them in effectiveness measurements A great overview that covers eye-tracking, emotional response and ad avoidance tendencies. My favorite quote about optimal attention "it appears that advertising can work with both high and low levels of attention and involvement." is a very interesting concept. Advertising on low involvement channels may offer advantages to those who are willing to tailor creative strategies and performance KPIs appropriately. @theARF initiated the Attention Measurement Validation Initiative to develop research-based insights that will help marketers evaluate the available methods and their application for improving ad creative and media context optimization. Check out all the #attention resources available on the ARF website. #attentionmetrics #eyetracking #attentionmeasurementing

We are delighted to announce the opening keynote speech at the Advertising: Who Cares? summit on September 12th will be by Lucy Jameson, Co-Founder, Uncommon Creative Studio.   The Who Cares? movement was started to promote the multi-disciplinary craft skills that built the advertising industry; skills which are still highly relevant in today's online world but which are now under threat from the focus on often meaningless media metrics.   Creativity is at the heart of Uncommon's offering in branding and advertising; an approach that led to the agency winning no less than 19 new accounts in 2023, and to it picking up multiple awards at this year's Cannes Lions.   With offices in New York, London and Stockholm and clients including British Airways, Monzo, B&Q, ITV, H&M and Google, Uncommon is an example of how a focus on creative excellence can drive business success.   As Uncommon's Co-Founder, Lucy will set the scene for our five workstream leaders, each of whom will be proposing creative solutions to the key topics the industry faces.   Brian Jacobs, who started the ‘Who Cares?’ movement with Nick Manning said: "We've always been clear that for positive change to come to the industry it needs to be driven by those in the business today, who put creative thinking at the heart of what they do, be that in the creation of commercial content, or in where that content is placed and evaluated. Lucy and her agency, Uncommon embody these qualities. We are delighted she's agreed to open our event."   Lucy will be followed by the author and consultant Michael Farmer (on business models), Jenny Biggam, Owner of the7stars (on trading, transparency and trust), Denise Turner, CEO of Route Research (measurement and accountability), Crispin Reed, Founder, Skyscraper Consulting (recruitment and well-being) and Ebiquity's CSO Ruben Schreurs (brands and journalism).   We will be announcing other high-profile speakers in the coming days.    Tickets to the event, to be held at The Royal Society of Arts from 1.30pm on September 12th can be purchased from our website: https://lnkd.in/dykpRRKP    More information from Brian Jacobs at brian@bjanda.com or Nick Manning at nick@encyclomedia.international. #whocares

Check out Andrew Wright take on MFA websites! Made for Advertising (MFA) sites are designed to maximise ad revenue with minimal valuable content. They use aggressive tactics like excessive ads, deceptive formats, and manipulative user journeys, eroding user trust in online advertising. MFA sites harm consumers with poor experiences, leading to increased ad blocker use and distrust in legitimate publishers. Statistics show over a third of digital ad budgets and a fifth of user views are diverted to MFA sites, threatening quality journalism's sustainability. Urgent industry action is needed to curb MFA sites' spread and support ethical publications, restoring trust among advertisers, audiences, and publishers. Find out more by reading & subscribing to our newsletter here https://bit.ly/4bPUt84 #Advertising #MadeForAdvertising #MFA

While many advertising industry bodies, such as the Media Federation of Australia and AANA - Australian Association of National Advertisers, support using the Media Pitch trading exercise template, Stephen Wright at Trinity P3 Global Marketing Management Consultancy argues convincingly why it needs to go in this article published today in AdNews Australia. What do you think? Should agencies be asked to commit to media rates as part of a competitive tender? Or does it drive the wrong behaviours?