Joanna Burton’s Post

Lost in Translation: Simple Ads Soar Another great presentation at #iiex Europe. Thomas Zoëga Ramsøy sharing recent data and learnings on brand and advertisment. One take away for me: recent insights reveal that metaphors often fall flat in advertising. Consumers simply lack the time and the motivation to decode them. Clear, straightforward messages are the key to capturing attention and driving engagement.

🚨Spring learning alert!!🚨Check out this “out of this world” (ayooooo) event coming up with IAB Canada on April 25th. Link to reserve your tix below!!!  #iabcanada #digitallearning #AI #thefutureofadvertising 

📈 In 2023, digital ad spending in Europe jumped by 11.1%, hitting a record €96.9 billion, according to IAB Europe’s AdEx Benchmark Report. Europe outpaced the U.S. and the UK, thanks to social ads, video ads, and digital audio, especially podcasts. This growth shows the economy is stabilising and underscores just how important digital platforms continue to be for marketers. Equally crucial is finding the right partner to support effective, future-proof audience targeting and ROI. Check out the article and report posted by our CMO, Sarah Whitfield, below. ⤵ Ready to dive in and have a conversation ❓ Connect with our team: https://lnkd.in/erRgM2Nh #adtech #advertising #marketing #audioadvertising #privacyfirst

📚 Summary of Insider Intelligence’s Attention Metrics 2023: Big Questions Loom Over Attention’s Bid for Currency Status report. 📸 Here’s a snapshot of the intriguing findings from the Insider Intelligence research. The report delves into attention metrics in digital advertising and their potential significance. Here are the key takeaways: - Going Beyond Views: Attention metrics move beyond mere viewability to gauge whether an ad truly captures and engages its audience. They're seen as the next phase in ad measurement. 👀 - Collaborative Simplicity: Attention providers are teaming up with agencies and tech players to simplify the adoption of attention metrics. While many are exploring, advertisers are cautiously testing the waters. 👬👭👫🧑🤝🧑 - Standardization Challenges: Establishing standards is a hurdle for attention metrics to become a digital currency. Providers differ in methodology, especially in utilizing biometric data. Note: IAB and Media Rating Council (MRC) are ready to take this on starting in Q4 this year! 📊 - Balancing Scale and Privacy: Scaling up and maintaining privacy present concerns. Opt-in panels can introduce bias, and biometric data usage raises privacy questions. ⚖️ - Navigating with Care: Attention metrics could combat issues tied to AI-generated content by directing investment toward quality publishers. However, understanding their methods is vital. 🧭 - Shining Recommendations: The report suggests incorporating attention metrics into research and optimization, advocating for standards, while avoiding overemphasis solely on attention. 🙏🏼 Thank you to Evelyn Mitchell-Wolf and Insider Intelligence for the opportunity to share my insights and recommendations. Your research sheds light on attention metrics', highlighting the need for thoughtful implementation. I'm excited to witness the ongoing dialogue on this topic. 💬 Feel free to reach out if you'd like more details on any aspect of my perspective or interested in joining the IAB Attention Task Force. Download the report: https://lnkd.in/g2XiE8dH #attentioneconomy #attention #eyetracking #measurement #measurewhatmatters #dataanalytics #onlineadvertising #ctv #ott #digitaladvertising #onlinevideo #attentionmetrics Ron Pinelli George Ivie

A helpful overview on the current sustainable advertising landscape in Europe from EMARKETER's Bill Fisher. The biggest takeaway from our point of view: "sustainability can benefit your bottom line." Check out the full report for a deep dive on where the industry stands with measurement, implications of upcoming regulation and how the biggest ad tech inefficiencies are contributing to the industry's carbon problem.

📢 Exciting news for the marketing and media industry! 🌍📈 I am thrilled to share the latest insights from the dentsu Global Ad Spend report, shedding light on the evolving landscape of advertising investments worldwide. 🌐💼 For marketers and media professionals, this report is a goldmine of valuable data, trends, and forecasts that can shape your strategies and drive success in the ever-changing digital landscape. The Dentsu Global Ad Spend report is not just essential for marketers; it's a strategic tool for decision-makers. It reveals the power of advertising investments in driving business growth, expanding market share, and maximizing ROI. 🚀🌱 Right in time for you Food for Thought today! dentsu sweden dentsu X

Ad Buyers Back-to-School (Business) Shopping List… ☑  Clear, objective, and attainable advertising goals ☑ Awesome creative (!) ☑ Trusted inventory sources and ad-tech partners (AAM, TAG, IAB, MRC certified and/or accredited) ☑ Defined Brand Suitability policies and effective Brand Suitability solutions ☑ Privacy compliant data policies and practices (yours and your partners!) ☑ Accurate and accountable measurement solutions I am hearing carbon footprint reduction and sustainability questions appearing on more RFI's. Should that be on the list? Did I forget anything? #media #advertising #digital #adtech Alliance for Audited Media TAG @mrc IAB IAB Tech Lab Association of National Advertisers 4A's

👩💻 Last week, ID5's team attended IAB Europe 's Virtual Programmatic Day to answer a question on many people's minds: How is AI transforming Programmatic Advertising, focusing on Buying & Trading? ID5's very own Mathieu Roche , spoke with panelists from Zenith , Quantcast , Index Exchange , and Integral Ad Science to take a closer look at this hot topic. ⏪ Catch the replay > https://lnkd.in/e7GE72Bf

Great day in Stockholm at IAB Sverige's programmatic annual, big props to Kenneth Danielsson and team for such a well attended and dynamic event! Some tidbits from the day: Lots of talk on emerging trends in Scandinavia, with Sweden being such a mature digital market, there are certain expectations about speed of adoption/growth- with Retail Media and CTV being the respective elephants in the room. 🇸🇪 "Sweden is not the US or the UK in terms of market size or commercial agility" was a common theme when approaching the topic, with the consensus being that retaining cross industry relationships on a national level would be key in shaping a unique value prop vs global giants who will invariably make moves. Will be very interesting to follow as the key retail players make their first moves 👀 Minimalism vs maximalism - have we reached diminishing returns of too many programmatic partners? Unification of tech stacks, taking back control and building a more sustainable transaction chain - now there's a challenge! Always great hearing Daniel Knapp bring the macro-level view and seeing the longer perspective on the current turbulence facing the industry Till next time 🙌

💻🚀 "In 2021, the UK witnessed a #remarkable 16.8% surge in digital ad spend, surpassing £19.23 billion. The #digital landscape continues to reshape the way brands #connect with #audiences. 💻🚀 #DigitalMarketing #AdSpend #TechTrends #UKDigital #DigitalAdvertising #MarketingInsights #TechStats #DigitalEconomy #BusinessGrowth #DigitalTransformation #MarketingTrends Pixel Pulse Dynamic LinkedIn