Joanna Burton’s Post

If you work in marketing, you don’t have to 100% agree with where Binet and Fields land, but you have to know what they’re saying. Great webinar to watch this week if you haven’t yet: https://lnkd.in/gKVYV5bm

I do not like American Football... sorry... no time to sit for 4 hours to see about 15 minutes of actual play... But the Super Bowl is another species in itself. For years, wherever I was in the world, I would try to be on time to watch the half time ads. Except for a few disappointing years, it never fails to showcase what truly creative minds can imagine. Every year, this event brings me to also remember to be on the lookout for the best ads in the world from the CLIO Awards. Have you heard of the CLIO Awards? Very few, even in advertising circles here in the US know about it... CLIO is a world organisation that evaluates ads, campaigns, agencies, etc. and names winners every year for as long as I can remember. If you like beauty, creativity and outright geniality... Go to their website to see the amazing and beautiful ads actual talented and creative geniuses from around the world put out... you will not see anything subpar. Site: Https://clios.com/awards/ Let me know what you think. 😎 #clio #clioawards #advertising #commercial #sales #marketing #creativity

Our Chief Transformation Officer, Sue Unerman, shared her insights this week with Campaign Magazine UK on why the UK ad game needs a global perspective. From Gen Z's global outlook to tapping into worldwide talent for innovation, and steering clear of tribalism—it's all in there! 🌍💬 Check out Sue's take on the ever-evolving ad industry and why thinking beyond borders is the key to unlocking innovation and growth. 🚀 Read the full article here 👉https://bit.ly/3FWOS16 #GlobalAdInsights #InnovationUnleashed #BreakThroughThinking #NewCommunicationsEconomy

In 2022, $17.7 billion was spent on advertising in Australia. This was an increase of 120% since 2000. In fact, spend on advertising in Australia has increased more quickly than in the US, UK, Norway, Sweden and many other developed economies. These are the findings from a new report Advertising Pays, commissioned by the AANA - Australian Association of National Advertisers, Advertising Council Australia and Media Federation of Australia. Supported by Commercial Radio & Audio, IAB Australia, Free TV Australia, Outdoor Media Association and ThinkTV Australia. Download the report here: www.advertisingpays.com.au #AdvertisingPays #advertising #businesssuccess #wearethechangers Peter Horgan Mark Jarrett Michael Rebelo Imogen Hewitt Aimee Buchanan Peter Vogel Mark Coad Melissa Fein Danny Bass Virginia Hyland MAICD Christopher O'Keefe Jimmy Hyett Megan Brownlow Sophie Madden Linda Wong Kathryn Patten

🚨 Industry League semi-finals alert 🚨 Property vs. Advertising - who's bringing it home? The stakes are sky-high with a spot in the finals on the line. Anomaly vs. Colliers Champions of creativity versus the titans of property 🫨 With Anomaly's league-leading creative strategies and Colliers' robust property prowess, this clash is more than just a game—it’s a legacy showdown. As Anomaly’s gaffer, McCormick, prepares for a poignant farewell before heading down under, will his team deliver a parting gift of victory? A clash filled with emotion and excellence! VCCP vs. Forsters LLP VCCP, champions of the Advertising League, take on Forsters, the formidable underdogs from the Property League. As predictions and expectations mount, the question looms—will we see the anticipated final clash between VCCP and Colliers, or does fate have a different plan? A match destined to make headlines 📰 The stage is set for a thrilling night where champions seek to stamp their authority and heroes look to defy the odds. Don’t miss these epic confrontations under the bright lights of SPL. Until then, SECTA

I read this recently from Anselmo Ramos and Gaston Bigio of GUT. IF THERE WAS ONE THING YOU COULD CHANGE ABOUT THE ADVERTISING INDUSTRY, WHAT WOULD IT BE? AR: I think ad people need to be less cynical about our industry. We need to fall in love with our profession again. We get paid to think and produce brave ideas for some of the best brands on Earth. We need to have more gratitude and confidence. I also think we need to do a better job at capturing the value of our ideas. Okay, that was more than one thing… GB: Awards. I think there are too many. In sports, for example, there is a much clearer path for the main, global competitions. In advertising there are just too many tracks. ME: I couldn't agree more.

Heading to AdWeek APAC on Tuesday? Check out our Head of Strategy Georgia Leathart as she dives in to this vital debate on whether the advertising industry caused the climate crisis! Then make sure you stick around to see our MD Darren Stein join a panel to answer Can Generative AI Unleash Radical Transformation? #AdWeekAPAC #advertisingindustry #climatecrisis #ai

Has your work defied all odds and achieved the unexpected? Enter it in the race for an Effie to affirm your results. Second entry deadline for the APAC Effie Awards 2024 on 5 February. Entry Application Deadlines 2nd Deadline: 5 February 2024 3rd Deadline: 19 February 2024 4th Deadline: 4 March 2024 #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards

I'll be a jury member for the IAB MIXX Awards Europe 2024! 🎉 It's an honor to evaluate some of the best digital advertising campaigns across Europe and recognize outstanding creativity and innovation. Always so inspiring to see work from talented professionals in our industry   #MIXXAwards #BacktoBasiXX #IABMIXXAwards #DigitalMarketing #Innovation #Creativity"

The economic impact of advertising has increased from around $40 billion when it was last reported for Australia in 2014 to around $53 billion in 2022, making it a dynamic and fast growing industry. New research findings in Advertising Pays, commissioned by the AANA - Australian Association of National Advertisers, Advertising Council Australia and Media Federation of Australia. Supported by Commercial Radio & Audio, IAB Australia, Free TV Australia, Outdoor Media Association and ThinkTV Australia. Download the report here: www.advertisingpays.com.au #AdvertisingPays #advertising #economy #wearethechangers Peter Horgan Mark Jarrett Michael Rebelo Imogen Hewitt Aimee Buchanan Peter Vogel Mark Coad Melissa Fein Danny Bass Virginia Hyland MAICD Christopher O'Keefe Jimmy Hyett Megan Brownlow Sophie Madden Linda Wong Kathryn Patten Tony Hale Josh Faulks