Jo-Ann McArthur’s Post

"Does it matter that consumers don't understand the term 'Ultra-processed'?" 🤔 (from my point of view) YES, it does! ✅ Consumers do prefer 'clean label' foods, and if possible avoid UPFs. But do they really know what it means? The food industry have found fancy ways to communicate with consumers that might misslead their choices and perceptions on the foods. What I believe in?...that the near future will bring changes on this topic, and it will become a big TREND (restrain of UPFs) prompted by consumers 🕵♀️, and the keen players of the food industry will face ecxiting challenges and opprotunities to do more and do different. #foodinnovation #healthyfood #healthychoices #lessprocessedfoods #healthierindustry #fooddevelopment #foodproductdevelopment

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗳𝘂𝗲𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗼𝗱𝘆 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗳𝗲𝗲𝗱𝗶𝗻𝗴 𝗶𝘁? As the debate on ultra-processed foods (UPFs) takes the spotlight, a recent study reveals a staggering 81% of consumers are now choosing "clean-label" products, prioritizing what's NOT in their food over what is. From plant-based alternatives to baby foods, the movement towards clean labels isn't just a trend – it's a movement. Dive into the full story and discover how this shift could redefine our food choices and industry standards. 𝗥𝗲𝗮𝗱 𝗻𝗼𝘄: https://lnkd.in/eBDk94eH #cleanlabel #foodindustry #foodnews

#Ultraprocessed food is not necessarily bad. Meat-based ready-to-eat products drive all cause #mortality, but quality #diets attenuate it—eating less processed #meat can be beneficial for #health. Analyses must control confounding factors: https://lnkd.in/eM6VgXb2 #UPFs #NOVA

Clean Label : The new trend that is here to stay Of late, there has been a significant shift in consumer preferences towards more transparent and wholesome food options. This trend has given rise to the clean label movement, which emphasizes simplicity, transparency, and natural ingredients in food products. But what exactly are clean label food products? At its core, the concept of clean label revolves around the idea of transparency in food production and labeling. Conventional processed food products contain a long list of artificial additives, preservatives, and unfamiliar ingredients. While clean label products are characterized by their simplicity and purity. These typically contain fewer, minimally processed ingredients, making it easier for consumers to understand what they're eating and make informed choices about their diet. One of the key principles of the clean label movement is the use of natural ingredients. This includes ingredients that are free from synthetic additives, artificial flavors, colors, and preservatives. Clean label brands prioritize sourcing high-quality, wholesome ingredients that are recognizable and familiar to consumers. Transparency is another cornerstone of the clean label movement. Clean label brands are committed to providing consumers with transparency about their products, including where ingredients come from and how they're produced. It is this transparency that fosters trust and credibility between brands and consumers, helping to build strong and loyal customer relationships over time. The rise of social media and digital communication channels has played a significant role in driving awareness and demand for clean label food products. Consumers today are increasingly seeking out brands that share their values and beliefs. Despite the growing popularity of clean label food products, it is not without its challenges. Sourcing high-quality natural ingredients can be more expensive and logistically challenging for manufacturers, leading to higher production costs. Additionally, maintaining product consistency and shelf life without the use of artificial additives can pose technical challenges for food producers. However, these challenges also present opportunities for innovation and differentiation within the clean label space. The clean label movement represents a fundamental shift in consumer attitudes towards food. By prioritizing simplicity, transparency, and natural ingredients, clean label brands are reshaping the food industry and empowering consumers to make healthier and more informed choices about what they eat. As the demand for clean label products continues to grow, so too will the opportunity for brands to innovate, differentiate, and thrive in this evolving market landscape. Happy to hear your builds…. #cleanlabel #safefood #foodtrends #innovation #designthinking #healthyeating #smartfood #futurefood #nutrition #trancparency #proveance

This report from Green Queen Media highlights a necessary truth: 🌱 Plant-based meats are healthier than their animal-based equivalents and better for the environment. 💡 Don't believe the hype from the mainstream media! They are in the pockets of the meat and dairy industry who have spent BILLIONS creating this UPF narrative. Use your instincts. The economics of growing plants and eating them will always be more efficient than growing animals and eating them! 🕵♂️ 💸 #plantbasedmeat #ultraprocessedfood #sustainablefood

Ultra-processed food is bad for your health and should be avoided at all costs, right? Introducing the latest guide on ultra-processed foods & plant-based meats by Green Queen Media 🥦 This meticulously crafted guide demystifies the Nova classification system, providing clarity on ultra-processed foods (UPFs) and their place in our diets. 📊 But it doesn't stop there – they critically examine the limitations and explore alternative perspectives to bring a balanced view. 🔍 Nutrition Uncovered: Get the real scoop on the nutritional profiles of plant-based meats. The team delved into extensive research to bring you the latest facts. 🌾 Ingredient Insights: What really goes into plant-based meats? The guide breaks down each ingredient contributing to the UPF 4 classification, offering a transparent look at what's on your plate. 🗣️ Behind the Scenes: Uncover the origin of the UPF debate and the plant-based meat discussion. The guide sheds light on the groups and campaigns shaping public opinion, and how some in the food industry attempt to sway perceptions by equating all plant-based foods with ultra-processed products – a move aimed at eroding consumer confidence. 🤝 I'm proud to have made a small contribution to the visual storytelling of this important work, alongside the brilliant minds of Alice Johnson, Marlana Malerich MSc., and Sonalie Figueiras. Let's spread the word! 📢 (Guide linked in the comments) #PlantBasedFacts #SustainableEating #FoodTransparency #UltraProcessedFoods #NutritionScience"

🌈 Diving Deeper into Food Processing: A Nuanced Look at Health Impact! 🌱🍏 Recent research challenges the one-size-fits-all narrative on ultra-processed foods, emphasizing the importance of considering nutritional nuances. As a food additive supplier committed to transparency, we believe it's essential to shed light on these findings. 🤔 **Beyond the Broad Brushstroke:** Criticism of ultra-processed foods often overlooks the diversity within this category. Notably, some plant-based meats and milks, designed to replicate animal protein, fare well nutritionally compared to their counterparts. The NOVA classification system, while helpful, can sometimes overshadow the beneficial nutritional aspects of certain processed foods. 🌾 **Plant-Based Wonders:** Take, for example, soy-based burgers and milks, often labeled as ultra-processed. Contrary to assumptions, a study comparing soy burgers to lean beef revealed similar or lower energy density, higher protein content, and lower fat levels in the plant-based alternative. Similarly, soymilk showcased lower energy density, equivalent protein levels, and added fiber compared to cow milk. 🔍 **Unpacking the Research:** The inconceivability that all ultra-processed foods impact health similarly is evident in studies spanning 24 to 40 years. Some ultra-processed foods showed a higher risk of type-two diabetes, while others demonstrated a lower risk. Our commitment to transparency encourages further research into how processed foods affect eating patterns and health. 📚 **Urgent Need for Nuanced Discussions:** As the industry evolves, a nuanced approach to understanding the mechanics of processed food impact is crucial. Let's engage in conversations that go beyond broad categorizations, exploring individual products' nutritional profiles and potential health impacts. Together, we can foster a more informed and health-conscious community! 🌍🍽️ #FoodInnovation #NutritionalNuances #HealthierChoices #TransparencyMatters #supplier #foodadditives #food #foodandbeverage #foodandbeverageindustry

We posted previously on the misconception that processed food is inherently bad for us. Virtually all foods available for purchase are processed to some degree, even fresh produce. Terms surrounding processed foods are not consistently defined and have different meanings to different people. A study published in Trends in Food Science and Technology reviewed over 100 scientific papers to discover if different criteria exist in classification systems for processed foods and, if so, what distinguishes them. They found that most criteria are not aligned with existing scientific evidence on nutrition and food processing. Christina Sadler, PhD Candidate at the University of Surrey and a Senior Manager at EUFIC who led the research said: “Processing has a complex influence on nutritional content, it can result in both positive or negative consequences, depending on the technical process applied and the food… Processing and nutritional value do not have a linear relationship and these concepts need to be dissociated.” Other key takeaways: -There is no consensus on what determines the level of food processing; -Classification includes the extent, nature of change, place, and purpose of processing; -Processed food concepts relate to naturalness, additives, convenience, home cooking; -Food classifications embody social and cultural elements and subjective terms. “’Processing’ is a chaotic conception, not only concerned with technical processes. Most classification systems do not include quantitative measures but, instead, imply a correlation between ‘processing’ and nutrition.” This is further complicated by ongoing discussions about the concept of “whole food” in relation to “healthy diets” and the risk assessment of food additives which is quite nuanced. While processed foods should not make up the majority of our diet, they are not inherently dangerous and can safely be consumed in moderation. It’s also important to consider the accessibility of these foods which are often more affordable and have a longer shelf-life. Many processed foods are nutritious (e.g. frozen fruits) and often are more accessible options for people who lack access to fresh foods. #unbiasedscipod #WomenInSTEM #publichealth #sciencepodcast #scienceiscool #scienceliteracy #scicomm #ScienceCommunication #microlearning #scienceiscool #evidencebased #nutrition #greenwashing #nutritionscience

Trending in the Food Industry: 6 Manufacturers Innovating Nutritious Product Production As the food industry continues to evolve, the focus on nutrition and health has never been more significant. With rising health consciousness among consumers, food manufacturers are stepping up to meet the demand for nutritious, sustainable, and accessible food products.   https://lnkd.in/gxZxXqcs #foodinnovation #nutritiousproducts #healthyeating #healthfood #foodtechnology #sustainablefood #healthyliving #nutritionscience #FutureOfFood #cleaneating #foodproduction #nutritionrevolution #foodmanufacturing #healthyfoodchoices Dr. Josh Axe FoodBev Media FoodNavigator The Spoon

Join us on a journey through the dynamic world of clean label foods!🌱   As the demand for healthier options grows, so does the popularity of clean label products. Dive into our exploration of this burgeoning trend, where consumers are opting for transparency and natural ingredients over heavily processed alternatives. Discover what sets clean label foods apart and why they're becoming a staple in kitchens worldwide. From clear labelling to wholesome ingredients, we'll uncover the essence of clean eating, with a particular focus on the surging Asian market and India’s position at the forefront, where clean label foods are making waves.   Explore how Symega is capitalising on this shift by offering clean label solutions that prioritise natural flavours without sacrificing on quality and affordability. #Symega #SymegaFoodIngredients #PossibilitiesUnlimited #CleanLabel #CleanEating #HealthyLiving #SustainableEating