Benetton.
Back in the 80s they were famous for selling casual sweaters in umpteen pastel shades.
Their ads were full of happy young people of every skin tone, all radiating energy and positivity.
They were all about the United Colours of Benetton.
The campaigns, created by Italian photographer Oliviero Toscani shouted integration, inclusion and diversity.
Then in the early 90s, Toscani took a different direction.
The imagery began to reflect the most urgent social, political and environmental issues at the time.
It became one of the most controversial campaigns ever and was called shock-vertising.
They had no products, no headline, no copy.
Just the UNITED COLOURS OF BENETTON logo panel next to increasingly disturbing images.
Were these ad and posters about raising social awareness, using awful events for commercial gain, or simply a way for Toscani to make a name for himself as the enfant terrible of fashion advertising?
You decide.
See all the most famous Benetton posters in my latest LOST ART OF COPYWRITING blog: https://lnkd.in/ens3Cy_H#copywriting#copywritingskills#copywritingservices#advertising#copywriter#artdirection#olivierotoscani#benetton#business#branding#brand#fashion#brandactivism
CHANEL's 2024 ad featuring Brad Pitt and Penélope Cruz is a masterclass in brand storytelling. By leveraging A-list celebrities, the ad shines a spotlight on the product without overshadowing it. Set in black and white with a romantic theme, it evokes a timeless Hollywood vibe, resonating with a broad audience. Focusing on unspoken attraction and subtle details creates intrigue, leaving viewers wanting more. The ad skillfully integrates Chanel's iconic bag, positioning it at the center while subtly referencing its heritage in Deauville, strengthening the brand's connection between past and present collections."
#advertising#marketing#creativity#creative#CHANEL2024#BradAndPenelope#BrandMagic#TimelessElegance#CelebrityStyle#SocialMediaEthics#AdventuresInAdvertising#MadeWithLOVVE
Credits
Campaign Title: New Wave classic A Man and a Woman.
Client: CHANEL
Agency: Unknown
Creative Director: Inez and Vinoodh
Production Company : Unknown
SOURCE :- Inernet
"NEED A CREDIT FIX ? PLEASE FEEL FREE TO CONTACT US "
Disclaimer: "Please note that the content showcased on our platform has been gathered from various websites and sources. We do not claim ownership of this content, and it remains the property of the respective owners. The purpose of showcasing this content is to celebrate and appreciate the exceptional work done by various agencies for the brand. We do not intend to infringe upon any copyright or intellectual property rights. If you believe that any of the content on our platform violates your rights, please do not hesitate to contact us, and we will take appropriate action."
3, 2 ,1 Action!
Getting your picture taken is a crucial step to growing on social media, as it is so important to create personal relationships with your followers
At Secret, photoshoots are always a great time, and quite the production!
From hair and makeup to outfit changes and different lighting techniques, we ensure our clients look and feel their best on camera, giving them the perfect content for their page!
Call and book your shoot with us today!
#torontosocialmedia#socialmediamarketing#marketingtips
Dior takes The Crown 👑
In this article, The 10 Group’s Elaine Murphy and Annabelle Lane discuss the opportunities for royal tie-ups as the final season of The Crown is released.
"Dior has just announced a new brand partnership with Meg Bellamy, the actress playing Kate Middleton in The Crown. I had the pleasure of interviewing Annabelle Lane, my colleague at The 10 Group and previous Senior Communications Officer at Clarence House. It's fair to say Annabelle knows a thing or two about The Royals, and as a PR & Marketing Director, there was no better person to talk to about this ingenious brand partnership." - Elaine Murphy
Read the full interview on the Creativebrief platform: https://lnkd.in/eY3rYDG8
June is Acne Awareness Month, dedicated to educating the public about the causes, treatment, and prevention of acne. Many factors contribute to pimples, primarily when skin becomes blocked with oil, dead skin, or bacteria.
Here’s an outdoor campaign for Pond's (Unilever) that I worked on and conceptualized during my time at Ogilvy Philippines. Pond’s needed to re-establish itself as the leading pimple facial soap in the market. We created a series of creative billboards strategically placed around the city to show Pond’s as a solution to pimple problems.
Our number one job was to stand out and grab attention. For an ad to be effective, it first has to be noticed. Without that, it’s pointless. Without that, it's pointless.
In the Philippines, celebrity endorsement is king. Every billboard features a beautiful woman, so we were briefed to do the same.
We deviated from this in our first billboard, using a simple analogy to demonstrate how the scrub works. This approach is ideal for products whose performance is difficult or less interesting to show directly.
Reflecting on this campaign now, I feel we were ahead of our time. This is what you would call Fame-type work today. It gets the brand talked about and makes it more famous. Sadly, back then, we didn't have social platforms.
The campaign was a huge success. I’m super proud of this campaign & the whole team that worked on the campaign. We did the near impossible and put an actual person on a on a Unilever billboard.
We couldn’t have done this without our clients, namely Noel Lorenzana
and Dondi Gomez, who believed and supported the idea.
Creative Team:
Gavin Simpson
Lito GemoraMike SicamPia Roxas Ocampo
Client Management:
D'Artagnan AguilarArvin SanchezCarla Laus
Cindy Mabasa
Agency Producer:
Nathaniel Figueroa
Photographer: - Ruben Delacruz of Visual
Camp
Awards:
Voted top 50th 2007 Campaigns by the Gunn Report.
ADFEST : Gold, LONDON INTERNATIONAL AWARDS : Silver, CLIO : Bronze, SPIKES ASIA : Silver & Bronze, ONE SHOW : Merit,
PHILIPPINES AD CONGRESS, ARAW AWARD : Best of Medium & Silver,
PHILIPPINES CREATIVE GUILD : Ad of the Year for Conventional Outdoor, Campaign of the Year for Conventional Outdoor, Best Art Direction, Conventional Outdoor: Silver & Bronze, Adobo Ad of the Year.
#creativity#concepts#artdirection#creativitymatters
Delving into the details of Prada's Content Curation and Engagement Mastery
Prada Group's 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝘁𝗼 𝘂𝘀𝗲 𝘁𝗵𝗲𝗶𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝗿𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.
This approach emphasizes 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝘆, ensuring every post aligns perfectly with Prada's brand identity and narrative.
𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗵𝗲𝗿𝗲: 𝗣𝗿𝗮𝗱𝗮'𝘀 𝗖𝘂𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻
They launched a series of posts showcasing their products in various settings - from high fashion shoots to everyday moments, all carefully selected and posted on their official accounts.
This wasn't random.
It was a meticulously planned content strategy to control the narrative and engage the community.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗱:
𝟭. 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Each post by Prada tells a part of a larger story, whether it's showcasing a new collection or highlighting the brand's heritage. This selective storytelling keeps the brand narrative consistent and compelling.
𝟮. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻: Prada doesn't just post; they interact. Comments, likes, and shares are all part of the strategy, making followers feel seen and heard. This direct interaction fosters a sense of community and loyalty.
𝟯. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: While the initial content is from Prada's accounts, they often highlight or repost content from their community that aligns with their campaign themes. This approach maintains narrative control while also valuing community contributions.
𝗜𝗺𝗽𝗮𝗰𝘁:
• 𝗖𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗜𝗺𝗮𝗴𝗲: By curating content on their accounts, Prada ensures that every piece of content reinforces their brand image and values.
• 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Direct engagement on their posts creates a two-way conversation, making the community feel valued and connected to the brand.
• 𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: The feedback and interactions provide Prada with insights into customer preferences, helping tailor future content and product offerings.
This strategy demonstrates 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘂𝘀𝗶𝗻𝗴 𝗼𝘄𝗻𝗲𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗳𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝘂𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁.
The final stage?
Strengthening the brand narrative and fostering a deep, engaging relationship with its audience.
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#luxurybranding#contentcuration#brandnarrative#socialwall
We're revisiting some of the most notable campaigns ever made, and we've come across a post about Dove's Real Beauty Campaign:
Not long ago, beauty companies heavily promoted the quest for flawlessness. Then came Dove's Real Beauty campaign in response to this trend. It gained worldwide recognition for championing the emerging body positivity movement, an aspect the mainstream beauty industry had primarily overlooked.
One of the campaign's standout features is the Sketches videos, which highlight the difference between how we see ourselves and how others perceive us. The central message is straightforward: beauty is subjective, much like the ever-changing ocean.
What distinguishes Real Beauty is its keen observation that people tend to be overly self-critical, partly due to the beauty industry's influence, even among Dove's competitors. The campaign departed from conventional beauty ads, offering a personal, authentic, and pleasantly surprising narrative.
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In today's world, external appearances often eclipse our inner well-being, leading to undue pressure to embody perfection. The critical takeaway is to embrace our true selves and extend kindness inwardly.
As partners to beauty and wellness brands, we're committed to exemplifying authenticity while upholding our clients' brand integrity.
#BeautyandWellness#DoveRealBeauty#AdAgency#Advertising#Ogilvy
