Jim Pittman’s Post

View profile for Jim Pittman, graphic

Executive Vice President and Global Head of Private Equity at BCI

Congratulations to Coco Gauff and the Naked brand team on this great partnership!

View organization page for Tropicana Brands Group, graphic

24,743 followers

⭐ SPECIAL ANNOUNCEMENT ⭐ Elite athletes today are more than just competitors, they are leaders and changemakers in their own right, whose carefully curated brand collaborations have evolved into meaningful, long-lasting relationships. Today, tennis prodigy Coco Gauff has officially made her beverage pick with a first-of-its-kind, multi-year business venture with Naked Brand. 🎾🥝 Since breaking onto the global professional tennis scene in 2019 at just 15 years old, Coco has become a phenomenon, captivating fans with her incredible talent and down to earth authenticity. So, it’s no surprise fans keep a close eye on her behavior on and off the court, including her changeover snack, a homemade fruit salad, which sparked interest at the US Open in 2023. Now, Coco is leveling up her fruit game by joining Naked as Chief Smoothie Officer. A lifelong smoothie lover, Coco is putting her unmatched mark on the brand and future product development. Coco is excited to double down on her love of fruit with an easy, on-the-go option on and off the court, and Naked delivers all the delicious flavors of real fruit in a grab-and-go format available at grocery and convenience retailers nationwide. Congratulations to Coco and the Naked brand team on all of the work it took to make this partnership possible. Learn More: https://bit.ly/4cy4Xsy Glen Walter, Monica McGurk, Patrick Degnan, Tiffany Williams, Melinda Lee, Francisco Pavan, Jeff T., Kari McTaggart, Lauren Alexander, Rebecca Lade, MullenLowe U.S.

To view or add a comment, sign in

Explore topics