Jill Cress’ Post

Are you ready to decode the future of brands? See you at the 45th IAA World Congress with a theme: Brand Re-Code.🚀🌍 "Brand Re-Code" challenges us to rethink conventional business strategies and to foster a holistic approach that values both profit and purpose. The survival of brands, and the success of businesses, hinges on this transformation. Join us on a journey to decode the intricate fabric of branding in the 21st century. Our lineup of visionary speakers, industry leaders, and thought-provoking discussions will offer unparalleled insights into: 🌿 Sustainability: Discover how brands are reinventing themselves to become champions of environmental responsibility and stewards of a sustainable future. 👥 Human-Centricity: Explore the human side of brands – how they can be agents of change, uplift communities, and champion inclusivity. 💼 Business Transformation: Learn about innovative strategies that empower brands to flourish financially while adhering to the principles of corporate social responsibility. 🌐 Global Perspective: Engage with a diverse network of professionals from around the world, forging connections that transcend borders and cultures. IAA's 45th World Congress is more than a conference; it's a call to action. It's a testament to the IAA's commitment to shaping a new narrative for the advertising industry – one that's firmly rooted in sustainability, ethics, and social impact. Join us as we rewrite the rules of branding, helping brands become not just economically successful but also resilient, ethical, and influential forces for good. Learn more at: https://www.iaawc.com/ #BrandReCode #IAAWorldCongress#Sustainability #BusinessTransformation#PeoplePlanetProfit Kate Cronin Maher Nasser Kojo Oppong Nkrumah Sasan Saeidi Aleksandra Przegalinska

🚀 Exciting Partnership Announcement! 🚀 We are thrilled to unveil our collaboration with United & United for the 11th Brand Protection Excellence Forum in Europe! This partnership promises to elevate the event to new heights, ensuring an enriching experience where insightful discussions translate into practical solutions, offering critical insights into the ever-evolving world of Brand Protection. 🎤 Engage with Industry Leaders: Join us for a premier forum where innovation meets expertise. Our sessions are designed to enhance your knowledge of the latest Brand Protection trends and secure a competitive edge in this dynamic landscape. 🌟 Why Attend? Exclusive Insights: Gain valuable knowledge from industry experts. Networking Opportunities: Connect with top professionals and thought leaders. Cutting-Edge Solutions: Discover the latest advancements in Brand Protection technology and strategies. 🗓️ Save the Date: June 6-7, 2024 📍 Location: NH München Ost Conference Center, Munich, Germany Don’t miss this unique opportunity to shape the future of Brand Protection. Secure your spot now for an event that will set new benchmarks in the industry! 📣 Register Today and be part of the conversation that drives innovation and excellence in Brand Protection. Secure Your Spot Now 🚀 Register now 👇 https://lnkd.in/dHmS4EgS For More Info DM at BLX Write Us→ info@brainlinx.com Visit Website→ www.brainlinx.com #brainlinx #2024events #patent #trademark #copyrights #law #innovation #management #creativity #futurism #technology #startups #marketing #leadership #brand #protection #brandprotection

Are you ready to decode the future of brands? See you at the 45th IAA World Congress with a theme: Brand Re-Code.🚀🌍 "Brand Re-Code" challenges us to rethink conventional business strategies and to foster a holistic approach that values both profit and purpose. The survival of brands, and the success of businesses, hinges on this transformation. Join us on a journey to decode the intricate fabric of branding in the 21st century. Our lineup of visionary speakers, industry leaders, and thought-provoking discussions will offer unparalleled insights into: 🌿 Sustainability: Discover how brands are reinventing themselves to become champions of environmental responsibility and stewards of a sustainable future. 👥 Human-Centricity: Explore the human side of brands – how they can be agents of change, uplift communities, and champion inclusivity. 💼 Business Transformation: Learn about innovative strategies that empower brands to flourish financially while adhering to the principles of corporate social responsibility. 🌐 Global Perspective: Engage with a diverse network of professionals from around the world, forging connections that transcend borders and cultures. IAA's 45th World Congress is more than a conference; it's a call to action. It's a testament to the IAA's commitment to shaping a new narrative for the advertising industry – one that's firmly rooted in sustainability, ethics, and social impact. Join us as we rewrite the rules of branding, helping brands become not just economically successful but also resilient, ethical, and influential forces for good. Learn more at: https://www.iaawc.com/ #BrandReCode #IAAWorldCongress#Sustainability #BusinessTransformation#PeoplePlanetProfit Kate Cronin Kojo Oppong Nkrumah Maher Nasser Sasan Saeidi Aleksandra Przegalinska

With major upcoming events like the 2024 Paris Olympics 🏅 on the horizon, companies face the challenge of aligning their brand values with those of the event and their customers. When it comes to navigating brand-event #partnerships in the era of #sustainability, Professor Isabella Maggioni gives #TheChoice 3 key tips. 🗝 👇  

Our highlights and insights summarized daily from #canneslions2023 that brought us 2 Grand Prix, 5 Gold, 5 Silver, 17 Bronze. Cannes Lions showcased this year an incredible brand creativity, remarking on tensions such as the need to embrace environmental sustainability, a focus on a more inclusive society, and the opportunities and challenges we are presented with by emerging technologies like AI. https://lnkd.in/eZxSAcKu

We're coming out of #CannesLions2023 with some incredible examples of creativity and inspiration across the industry. Soak up the biggest takeaways and next steps for brands to meet the evolving industry trends. https://lnkd.in/eZxSAcKu

Fascinating article by John Lam and Amer Bitar on the importance of cultural authenticity in corporate branding! It delves into how brands can move beyond what’s immediately visible and consider the invisible aspects of culture to truly resonate with consumers’ deep-seated beliefs and values. #CulturalAuthenticity #onCultures

"The rules that previously constrained branding as a discipline have fallen by the wayside, and the challenge now is for brands to find an authentic voice defined by the rules of culture." Our Joint CEO and Partner Adam Byars's insightful take on how culture and authenticity will build brand meaning in 2024. Read the full article: https://lnkd.in/djFP6uUK #BizTrends #2024trends #brandbuilding #makeitmeansomething

Introducing #TBWA\Shift - Our new brand innovation consulting unit 🚀 We are proud to present #TBWA\Shift, the design-led innovation offering of #tbwa. Using our creative DNA, we apply future foresight, creative design & hands-on strategy to help brave brands master the next shift to win tomorrow.   Concretely TBWA\ Shift helps companies cut through the noise and identify the trends that truly matter. We support companies in imagining a future world and determine if the #brandpurpose still meets the needs of future consumers. Furthermore, we design engaging new  #businessmodels   #products, #services , and #experiences for today, tomorrow and beyond. Of course, if you are in need of support around #innovation, #ideation or applying #usercentricdesign methodologies in the form of workshops and coaching we can help there too.   Reach out to have a chat to see how TBWA\ Shift can help you master your shift to win tomorrow! For more information visit www.tbwa.ch/shift. Matthias Kiess Hester Bosma-Schuler Lukas Diem Manuel Wenzel Stephan Sliwensky Iva Bozovic

Opportunities and pitfalls - every brand has to manage both. To understand what this means in practice, Dr. Vanessa Loreto from edding AG took a deep dive with us into the topic of "Brand Power and (Co-)Innovation Assets: Opportunities, Pitfalls, Learnings" at yesterday's Innovative Tuesday. In her talk, she gave us insights into how to drive innovation by weighing opportunities and considering pitfalls. One of her key statements was as simple as it is important: You learn from your mistakes. She also gave us some hands-on tips on what's important in a brand's innovation process. Here are the key take-aways: - Don't lose sight of the goal and keep reminding yourself in the process what the intention of the project was - Change perspectives during the process: this will help you find new fields for the brand - Enter into partnerships that fit your brand and benefit from new impulses - Communicate transparently, externally and internally Once again, a big thank you to Dr. Vanessa Loreto for your knowledge and valuable expertise! 🔜 The next Innovative Tuesday on November 14 will focus on identifying and developing new business based on successful tradition with Dr. Ingrid Reyzl - VP Technoloogy & Operations, New Growth Factory at Miele & Cie. KG. Curious? Then register online for the next Innovative Tuesday: https://lnkd.in/etKnTVHA