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“Heritage evokes nostalgia, a sense of belonging and makes us identify with our past…especially important in today’s context where technology is taking over each and every aspect of our lives.”   In a recent article from our colleagues Sanjay Agarwal & Chanda Kumar of FRDC ~ Future Research Design Company–in reflection of World Heritage Day–they speak to the multiple benefits of leveraging heritage in retail, especially within the context of India’s rich history.    Leaning into the heritage of a location not only creates a stunning & impactful statement for brands, but it also becomes a “must-visit” in cities–similar to London’s Bond & Regent Street, 5th Avenue in New York City, or Milan’s Via Monte Napoleone–which becomes economic drivers. Going a level deeper, reusing, recycling, and upcycling historic locations and materials helps reduce waste of new construction and drives a more sustainable future.   Heritage & retail can come to life in many ways–it does not need to be limited to simply using a historic location. The integration of local materials & traditional craft in architectural forms, design elements, and merchandising displays–like in recently opened Swadesh store in Hyderabad–can also bring to life heritage and a sense of nostalgia.    The opportunities for brands to utilize this approach is countless and exciting for the future of retail & sustainability.    Read the full article below to learn more. #retail #retaildesign #heritage #heritagedesign #india #sustainability #sustainabilityatretail

‘Heritage & retail are natural, compatible partners…’

‘Heritage & retail are natural, compatible partners…’

retail4growth.com

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