Jessica Fecteau’s Post

Annual advertising project in “Railway Supply” magazine The Railway Magazine “Railway Supply” – information portal is made for railway professionals and is the most effective communication tool in ... #Railtransport

Annual advertising project in “Railway Supply” magazine The Railway Magazine “Railway Supply” – information portal is made for railway professionals and is the most effective communication tool in ... #Railtransport

🚄 Passion Drives Excellence: Crafting Railway Success with Love! 💙🛤️ We firmly believe that passion fuels exceptional work in the railway industry. "The only way to do great work is to love what you do." 🚀💼 Every campaign, every strategy, is a journey. It's the love for our craft that propels us forward, ensuring every detail is carefully crafted for our clients success on the tracks. 🌐✨ Here's why passion matters in railway marketing: 💡 Understanding Runs Deep: Loving what we do allows us to dive deep into the intricacies of the railway industry. We understand the challenges, innovations, and aspirations of our clients intimately. 🚂 Creative Energy Unleashed: Passion ignites creativity! It's the driving force behind our innovative campaigns that capture attention and resonate with railway professionals. 🤝 Building Genuine Connections: Passion fosters genuine connections. We connect not just as marketers but as enthusiasts, creating relationships that go beyond business. Ready to infuse passion into your railway marketing? Let's collaborate and create something extraordinary together! 🚀💙 👉🏼 #RailwayPassion #SteelTrackSuccess #LoveWhatYouDo #RailwayMarketing Connect with us to bring your railway brand to new heights with the power of passion! 🌟🛤️ #RailwayMarketing #SteelTrackMedia #RailwaySuccess #PassionInWork #LoveWhatYouDo #RailwayEnthusiasts #InnovationOnTracks #RailwayConnections #MarketingExcellence #RailwayIndustry #DynamicMarketing #RailwayInnovators #CraftingSuccess #RailwayCreativity #BusinessRelationships #MarketingJourney #TrackToSuccess #PassionateMarketing #RailwayAspirations #ExceptionalWork

Great short read. If you’re someone who gives or wants to give more presentations then these are some useful insights

If you work in a technical and complex industry, and there’s no reason your neighbor, mate, or even potential client should care about it. Here's how to get an audience to remember or be engaged with a project, webinar, proposal, etc. https://lnkd.in/eevpR75X #urbanplanning #transportation #publicengagement

In a time of increasing pressure on travel marketing budgets, find out how we overachieved on the forecasted ROAS of 2:1 by 150% and built a long-term partnership with Secret Escapes. #casestudyrelease #digitalmedia #luxurytravel

Video marketing can help take your organization to the next level and engage potential customers to create excitement and interest. Let’s schedule a call to discuss how this can help you and your company connect with potential buyers.

At a time when brands are finding it more and more difficult to reach their customers in the way they once did, we've just seen incremental performance in helping Secret Escapes to reach and re-activate their lapsed holiday shoppers post Covid. All done by delivering incremental reach via programmatic display & mobile channels due to Epsilon's cookieless CORE ID solution. Whats more all results proven using the most robust test & control incremental measurement on the market. Great team and great client. Onwards and upwards! #incremental #digital #cookielessfuture

🌟 Case Study Spotlight: Secret Escapes Maximises Incremental Revenue & Advertising Impact 🌟 Secret Escapes, the UK's biggest members-only travel website, faced challenges in measuring the incremental value of its display advertising and reactivating lapsed customers. Enter Epsilon, with a game-changing approach to tackle these issues. 📊 Results: 5:1 overall incremental ROAS achieved 69:1 ROAS for revenue touched by the campaign 7.8% incremental lift in conversions vs. the control group 💡 Solution: Epsilon matched Secret Escapes' customer data against its CORE ID graph, revealing deeper insights and creating enhanced customer profiles. A display campaign with dynamic ads was developed, resulting in more relevant, personalized, and resonating messages across the purchase journey. 🔄 Reactivating Lapsed Customers: Epsilon identified cost per reactivated customer, allowing Secret Escapes to focus on those offering the best return on investment. 🚀 Expansion & Growth: Secret Escapes is now working with Epsilon to widen reach, test new audiences, and plan for launching into new markets. Discover the power of personalised marketing and data-driven strategies! 📈💼✈️ #casestudy #secretescapes #incrementalrevenue #advertisingimpact #epsilon #personalizedmarketing

Heard the song "Dumb Ways To Die" It was composed by Ollie McGill and published in November 2012 by Australian metro railways. It was an innovative marketing campaign initiated to reduce metro accidents. Australian Government noticed a increase in metro accidents, people carelessly crossing through rail tracks which causes accidents.They thought they need to do something about it. They came up with this innovative campaign "Dumb Ways To Die", composing a song with dark humor and relatable characters made people to think about it. People loved this song.Which made the song "The most shared one in 2012". The Marketing campaign reached lots of people than expected,which reduced metro accidents by 21% the coming year. #Dumbwaystodie #creativemarketing #marketing