Jessica Cawthorne’s Post

So simple yet the message and call to action is clear 🙌🏻

In todays viral marketing world, we love nothing more than to see a good marketing campaign done right, who doesn’t. But these campaigns are a fine balance of ideation, planning, execution and sentiment. One campaign recently that seems to be doing the ‘rounds’ is from Specsavers. The idea is great, showing someone who has parked over the top of some electric barriers in Edinburgh. The car now lifted up and unable to move. I understand the messaging, as we all will having looked at it, ‘you should’ve gone to specsavers’ which is brilliant in terms of sentiment and messaging, but for us, there is one flaw in the execution. It’s a Specsavers van! Meaning an ‘employee’ has parked there, not noticed and is now stuck. So maybe the unfortunate culprit should’ve used his employers service and got some glasses. Although a great idea and it immediately makes you think of the tag line, does the notion of it being a Specsavers employee have a negative effect on the brand that they don’t follow their own marketing message and give employees eye tests? Or maybe the fact we are mentioning Specsavers is enough that it has worked and paid off? What are your thoughts? #marketing #oohmarketing #viralmarketing #refract #creativemarketing

Why settle for static when you can make it spin?! 🤪 We don’t like doing what everyone else does, we like campaigns that stand out, that grab attention that are well… different. The team had great fun lightening up this bonfire bonanza of a social media campaign for LeisureSK If you want to add a spark to your marketing, send us a DM today #cockadoodledoo. #socialmedia #campaigns #marketingstrategy #design #lincolnshiremarketing #lincolnshirebusiness

Whether your campaign dreams are as local as the legendary pub at the corner or as broad as the British Isles themselves, we've got you covered. Hyperlocal? Oh, we adore the nitty-gritty details. Nationwide? We say, bring on the challenge! How do we do it? A blend of strategic placement that gets your message across, whether your audience is catching the tube or heading to the fuel pumps. Ready to steal the spotlight and help make your brand the talk of the town (or the entire country)? Let's chat. Your audience is out there, living their best life. It's time they meet their new favourite brand—yours - whilst they're doing it. #OOHAdvertising #Marketing #AdvertisingCampaign #AdvertisingAgency

DEEP DIVE: The Bumble Fumble 🐝 There have been a lot of heated discussions happening about this campaign (a lot of which are extremely valid), and I was asked to share my thoughts as well. I wanted to provide as much context as possible, so this is a long video. Buckle up! #advertising #marketing #bumble

Too many restaurant owners and marketing managers are focused on being cool on social media versus being the brand people talk about! Ted Wright has a book we recommend to our clients called "FIZZ" which talks about the power of WOM marketing. We firmly believe that this style of marketing is never going out of style. it actually helps you achieve the "coolness" factor faster and more authentically. Make WOM marketing a top priority for your 2024 strategy. #restaurantmarketing #qsr #digitalmarketing

Just imagine how far your message can go when it's aimed just right. In the world of marketing and advertising, believing in the potential of your campaign might just be the key. Each targeted ad, whispered to the right ear, has the power to spark a change, ignite an idea, or trigger a response. Not all support requires money. Believing in your strategy and in the people you're reaching is priceless. Now, go ahead and make them believe in you, too. #TargetedAdvertising #BelieveInYourMessage #SethGodinInspired

Marketeers around the world have been in awe of the Barbie campaign 💅🏻💕🛍🎀 From social activations through to billboards, transport wraps, microsites and more.... we've all been going ooooh weeee over it (me included). The key to success.... a sweet $150million marketing budget 😎 If that was your budget, what would you have done differently? #barbie #barbiethemovie #marketing #digital #digitalmarketing #creativity

Marketing campaigns that have caught the attention of our team this month and got a big hats off to you! 👉 Specsavers: Specsavers stands out by using humour, guerrilla marketing, and relatable social media storytelling into their advertisements. Their logo alone effectively conveys the message, making their campaigns instantly recognizable and impactful. 👉 Surreal Cereal: This campaign takes a bold and funny approach by showcasing glowing reviews from "celebrities" on billboards. However, these individuals are actually everyday people with the same names, adding an unexpected twist that's both clever and entertaining. 👉 Stella X David Beckham: With only the hands of a man shown in each image, this campaign features the playful tagline "unfortunately, his face was a bit distracting." It's a creative example of thinking outside the box and taking risks, which seems to be paying off for Stella. Follow our page for more insightful updates and opinions from the ever-changing world of marketing! #digitalmarketingagency #campaigns #marketingcampaigns #socialmedia

Marketing at its finest. 👌🏼 A great example of reactive marketing by Stanley 1913! A woman's car was destroyed in a recent fire, and the only item that survived was her Stanley Tumbler! Like many people, she decided to share the story on TikTok posting a video showing the remaining of her damaged vehicle. "Everybody is so concerned if the Stanley spills, but it was in a fire yesterday and it still has ice in it." 😳 Her video has since gained more than 60 million views. Stanley's global president Terence Reilly responded to her video on the brand's TikTok account saying they're not only going to send her new Stanley cups, but they're also going to replace her car! 🚙 "Well, we're going to send you some Stanleys, but there's one more thing and we've never done this before and we'll probably never do it again, but we'd love to replace your vehicle. Yeah, all of us at Stanley ... we'd like to replace your vehicle." He stitched the video in less than 24 hours, offering to replace her cup and her car. This company will now get likely 1B earned media impressions and positive brand awareness plus knowledge of the quality of their product through this one quick response and 30-second video. They… 👂1. Listened to their social team. ⚡️2. Moved fast. 💞3. Cared about their audience. Going by the comments section on the reply video, the gesture was well received—and most definitely scored Stanley some more loyal customers. Great marketing move, Stanley! Where can I buy my first cup? 😉 #marketing #reactivemarketing #Stanley #socialmedia #socialmediamarketing #socialmediamanagement #earnedmedia #organicgrowth #gotomarket #socialmediastrategy