Jessica Anderen’s Post

I admire the way IKEA ads are so witty and self-deprecating. They poke fun at themselves and their products, but also show their advantages and values. This is from IKEA Germany and it made us smile 😊 #marketing #advertising #advertisingandmarketing

I recently started classes back up, and I am really excited for my marketing course 📚 🤓. I have always found consumer behavior and how marketing influences decisions interesting. This week we were asked, "Why do we think it is becoming more difficult for new brands to achieve consumer awareness?" I think new brands have more difficulties with consumer awareness because of the new advancements in technology, global expansion, and growing concerns for social responsibility. I think a great example for these new companies to follow would be IKEA. Technology is one of the fastest changing industries and responsible for more information being available for consumers. In order to compete, today's companies must be able to create mobile friendly websites, process online orders, and have a positive social media presence for customer engagement and advertising. IKEA's app allows the customer to purchase and have their items shipped directly to their home, or they check their local store's current inventory available for pick up. On their social media, IKEA has created separate accounts based on country to curate content to that specific audience, like styling and product use. Globalization has allowed companies to reach the entire world to buy, sell, and trade. New companies must be able to capitalize on this reach, appeal to all consumers and transcend multiple cultures, and accommodate inventory and shipping expectations. IKEA's products remain design neutral to appeal to all locations' taste, however they do differentiate with certain preferences, like offering US bedding sizes, and on-site assembly services in where DIY projects aren't as popular. With a standardize product line, this also creates uniform packaging and low transportation costs for shipping. With growing interest in social responsibility in the private sector, brands have incorporated causes as part of their business model, and have created a more human connection to customers. IKEA exemplifies this by the use sustainable resources, the formation of IKEA Foundation which benefits lower income families, and fund various non profit projects. What company comes to mind for you? 💭 #marketing #branding #socialmedia #socialresponsibility #backtoschool #marketingbasics

#Shop-along #research (#Mystery #Shopping) is the secret weapon to understanding your customers #digital journeys. By #analysing their #online #behaviour in real-time, you gain unparalleled #insights into their motivations, preferences, and pain points. Gone are the days of relying on guesswork. Shop-along research provides concrete #data on #product selection, #website navigation and information accessibility. This empowers you to make informed decisions that enhance the #customer #experience, increase conversions, and ultimately, drive #business #growth. Whether you're in #retail, #travel, #finance or any other #industry, shop-along research reveals the hidden gems within your customers interactions. At Insights Board Research, we specialise in #designing and executing comprehensive shop-along research projects. Contact us today at research@insightsboard.com to embark on a journey of customer-centric transformation. #mrx #insights #marketresearch #qualitativeresearch #quantitativeresearch #surveys #focusgroups #focusgroup #fgd #idi #indepthresearch #onlinecommunities #onlinecommunity #onlinediscussionboards #userexperience #customerexperience #customerinsights #userresearch #mysteryshopping

Case Study Week 4: IKEA’s Ingenious Business Strategy 🌟 Dear LinkedIn Community, I am thrilled to present my latest business case study on IKEA, examining their extraordinary journey and strategic brilliance. 📊✨ What’s Inside? 🤫 🔹 Mastering the IKEA Effect: Uncover how IKEA harnesses the psychological principle that customers place higher value on products they help create, fostering deeper emotional connections. 🔹 Revolutionary Supply Chain Innovations: Explore how IKEA’s flat-pack design and cutting-edge logistics result in substantial cost savings and operational efficiencies, making premium furniture accessible. 🔹 Excellence in Customer Engagement: Delve into IKEA’s interactive approach, where involving customers in the assembly process strengthens ownership and amplifies brand loyalty. 🔹 Pioneering Digital Transformation: Investigate IKEA’s strategic investments in digital infrastructure and partnerships with technology leaders to optimize their supply chain and elevate online sales. 🔹 Innovative Marketing Masterstrokes: Discover how IKEA’s nostalgic and creative marketing campaigns captivate audiences globally, solidifying their iconic brand identity. Eager to learn more? 🤨 Dive into the comprehensive PDF attached and join me in unraveling the ingenious strategies behind IKEA’s phenomenal success. 📄 Let’s discuss, exchange insights, and grow together! Join the channel for more interesting stuff: https://lnkd.in/dHXHs9Fp

IKEA is the absolute boss of picking up very human experiences, and converting those observations into powerful, not-done-before campaigns 🤌🏼 #madovermarketing #advertisingandmarketing #socialmedia #digitalmarketing #ikea #brands #creative #strategy #advertising #marketing #sustainability

Bravo 👏 IKEA Norway – why this approach worked: The campaign shows empathy & authenticity for its consumers ✅ They showed real-life situations ✅ Humourous tone helps cut through ✅ Ultimately they are talking about their people – their consumers – and their problems, not products. #advertisingAndMarketing #FMCG #CreativeStrategy

More reuse and recycle needs to get popular in India.

IKEA's Creative Blueprint When IKEA unveiled its first global marketing campaign with a theme focused on affordability and preserving a sense of fun amid the cost-of-living crisis, the company likely undertook a comprehensive market research process to ensure the campaign's relevance, effectiveness, and alignment with customer needs and sentiments. Given the backdrop of a cost-of-living crisis, IKEA would have needed to deeply understand how consumers' feelings and priorities were shifting. This could include concerns over inflation, decreased disposable income, and a heightened value on budget-friendly options. Surveys, social media sentiment analysis, and focus groups might have been used to gather this data. READ ARTICLE: https://conta.cc/42RJ0kD #IKEAAffordableLiving #HomeJoyEconomy #BudgetFriendlyDesigns #IKEAGlobalCampaign #CostOfLivingCreativity

IKEA's Creative Blueprint When IKEA unveiled its first global marketing campaign with a theme focused on affordability and preserving a sense of fun amid the cost-of-living crisis, the company likely undertook a comprehensive market research process to ensure the campaign's relevance, effectiveness, and alignment with customer needs and sentiments. Given the backdrop of a cost-of-living crisis, IKEA would have needed to deeply understand how consumers' feelings and priorities were shifting. This could include concerns over inflation, decreased disposable income, and a heightened value on budget-friendly options. Surveys, social media sentiment analysis, and focus groups might have been used to gather this data. READ ARTICLE: https://conta.cc/42RJ0kD #IKEAAffordableLiving #HomeJoyEconomy #BudgetFriendlyDesigns #IKEAGlobalCampaign #CostOfLivingCreativity

IKEA's Creative Blueprint When IKEA unveiled its first global marketing campaign with a theme focused on affordability and preserving a sense of fun amid the cost-of-living crisis, the company likely undertook a comprehensive market research process to ensure the campaign's relevance, effectiveness, and alignment with customer needs and sentiments. Given the backdrop of a cost-of-living crisis, IKEA would have needed to deeply understand how consumers' feelings and priorities were shifting. This could include concerns over inflation, decreased disposable income, and a heightened value on budget-friendly options. Surveys, social media sentiment analysis, and focus groups might have been used to gather this data. READ ARTICLE: https://conta.cc/42RJ0kD #IKEAAffordableLiving #HomeJoyEconomy #BudgetFriendlyDesigns #IKEAGlobalCampaign #CostOfLivingCreativity