🧲 Jesse Seilhan’s Post

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Senior Vice President of Operations

When I interview a potential new employee, the most common question I get is "What has kept you at Directive for so long?" I give two answers to that question. 1. Variety Every day is a new day in my role and in every role I've ever had here. This isn't unique to Directive or agencies in general, but I don't know of any agency that isn't a bag full of mysteries that you're tasked with solving on a daily basis. For some people, that's a nightmare - they crave predictability to ensure they operate in the best way possible for their own DNA. I'm a through-and-through multi-tasker: I listen to music while reading books.  I watch hockey on my phone while playing NHL24 on my Xbox.  I read emails while doing keyword research while watching the Gong recording of our SEO team meeting while planning for my next call. Is it perfect? Hell no, but it works for me and has for most of my life. Throw in client variety, strategy variety, budget variety, ICP variety, travel variety...if you truly believe that "variety is the spice of life" then Directive is basically McCormick. It works for me and that's what is important. 2. The People I've been given a lot of fun nicknames in my time here at Directive: "The Wall" - coming from my passion for partnering with our team and defending our relationships with our clients "The Firefighter" - working hard to ensure we don't burn ourselves or our clients  "The Client Whisperer" - being a client advocate in all instances to ensure our customers are heard and served appropriately But I tell people that I can only fulfill those personas because of the people on my team. I won't defend an undefendable team member.  I can't put out a fire if my team is full of arsonists.  I can't advocate for the client to a team that is unwilling to change and grow. We hire based on Culture here at Directive and while that word can mean a lot of things to a lot of people, for me, it means who you are when people aren't looking. That value system that drives you as an individual. If you have the sort of ethic, spirit, and value system that aligns with ours, man, we can truly do some amazing work together. 

Larissa Williams

VP, Performance Marketing

2mo

Can confirm I refer to Jesse as all of these nicknames. Appreciate your knowledge and leadership, Jesse!

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